U.S. cultivators face falling wholesale prices, competition, labor challenges and rising consumer expectations. Many focus on genetics and expansion, but post-harvest handling holds untapped profit potential. Ed Wells explores how drying, curing and storage affect value, yield, shelf life and consistency, and how uncontrolled environments cause terpene loss, degradation and shrinkage. Attendees will learn strategies to standardize post-harvest processes and boost profitability.
