With 13 years in commercial cannabis, executive operator Brian Staffa discusses the plethora of decisions that need to be proactively made at foundational stages of launching a cultivation operation. This zero-fluff talk covers more than 90 rapid-fire, sequential questions. It sheds light on common blind spots, explains when and why you need to care about various intricacies at each stage of the process, and helps you understand the consequences of overlooking or bypassing these considerations.
