Embracing the Experience Economy in Cannabis Tourism
Embracing the Experience Economy in Cannabis Tourism
This talk will examine integrating the experience economy into the cannabis industry, focusing on creating unique, personalized experiences for customers. We’ll discuss strategies to blend cannabis with culture-rich offerings, catering to modern consumer demands. Learn how special moments and exclusive services can transform your cannabis business, attracting more customers and increasing profits.
Laura Hand
Embracing the Experience Economy in Cannabis Tourism
She is an award-winning marketing executive rooted in technology and customer experience design. With 20+ years of leading a digital advertising agency to corporate healthcare marketing teams, Laura offers executive-level fractional marketing expertise to wellness brands ready to reach their desired audiences and develop a successful brand strategy that builds revenue and customer loyalty.