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      From Consumer to Connoisseur: Create Quality & Profit

      From Consumer to Connoisseur: Create Quality & Profit

      With cannabis consumption outpacing alcohol in the nation, it is time to turn toward connoisseurship and premiumization at all price ranges. Turning consumers to connoisseurs helps to build a solid brand and customer base with longevity and allows premiumization for higher profit margins. In this seminar, we will cover the origins of connoisseurship and details of premiumization before looking at how both apply to the cannabis industry. Then we’ll discuss the steps to becoming a connoisseur.

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      Rob Sanchez

      From Consumer to Connoisseur: Create Quality & Profit
      Rob has 13+ years in the industry specializing in connoisseurship, cultivation, compliance and cannabis seed-to-sale software product management. He has contributed to six seed-to-sale and point-of-sale systems with previous, past and current clients from Colombia up through the US and into Canada. He writes for Apt 113, Fat Nugs Magazine and ILGM. He hosts the Apt 113 Cannabis & Psychedelics Podcast and advocates for the plant, community and culture as a Certified Ganjier.