With cannabis consumption outpacing alcohol in the nation, it is time to turn toward connoisseurship and premiumization at all price ranges. Turning consumers to connoisseurs helps to build a solid brand and customer base with longevity and allows premiumization for higher profit margins. In this seminar, we will cover the origins of connoisseurship and details of premiumization before looking at how both apply to the cannabis industry. Then we’ll discuss the steps to becoming a connoisseur.
