Growing Your Cannabusiness: Cultivating Memorable Content to Connect & Convert

Minnesota’s budding cannabis industry offers cannabusinesses and entrepreneurs the opportunity to grow strong, revenue-generating brands and cultivate a loyal customer base. But with so many copy-and-pasted, AI-generated articles flooding the web, you’ve got to tap into what makes your brand unique to create something your audience truly cares about. This session explores how to identify multi-dimensional customers and craft unique, inclusive content to stand out and leave fans eager for more.

Cari O’Brien

Cari O’Brien is an experienced content marketer with over 15 years in the digital marketing industry. As a consultant, speaker and content creator, she finds great joy in helping connect her clients with their dream customers. She’s the founder of Custom Content Solutions (customcontentllc.com) and the creator of the Connection Copywriting Method. When not working, Cari’s most likely hanging out with her gamer son, immersing herself in something Disney-related or planning her next big adventure.