You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers.