How To Brand and Market Your Cannabis Business
How To Brand and Market Your Cannabis Business
This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.
Seth Gardenswartz
How To Brand and Market Your Cannabis Business
Seth Gardenswartz has spent the past 20 years at the intersection of marketing, technology, and the law. He started is career in a large firm in Denver colorado before going in-house as a Chief Business Development officer and general counsel for a tech startup. In 2014 Seth and Candice Owens cofounded Blackgarden Law as a boutique business law firm. Seth is a frequent speaker at tech, entertainment, craft beverage, and cannabis events and represents clients all over the country.