How to Leverage PR for Cannabis Businesses

With the ever-changing media landscape, the highly competitive cannabis industry, and advertising restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can start planning and implement an effective strategy

Kim Prince

Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.

Sadie Thompson

How to Leverage PR for Cannabis Businesses

Sadie Thompson serves as the lead publicist at Proven Media, a reputable B2B and B2C public relations firm for the cannabis industry. Sadie is a graduate from Northern Arizona University with a dual degree in strategic communication and journalism with an emphasis in advertising. Her in-depth understanding of journalism and the mechanics of news enable her to connect authentically with reporters. She is the point of contact for all clients and has secured national media placements in TV and print