How to Leverage PR for Cannabis Businesses

With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implement an effective communication strategy.

Sadie Thompson

Sadie Thompson serves as senior publicist at Proven Media, a national public relations and marketing communications firm dedicated to cannabis, tech, and lifestyle privately-held and publicly traded companies. Thompson started with the firm as a publicity assistant in May, 2021 and quickly rose through the ranks. She is the point person for all accounts and leads the publicity team. Thompson is passionate about garnering exposure for Proven Media’s clients on a national scale.

Kim Prince

How to Leverage PR for Cannabis Businesses

Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.