This presentation dives deep in to the details of the Emerson effect, and how it dramatically improves photosynthesis rates and how to take advantage of it. We also explore the purpose, mechanism and value of the pigments cryptochrome and phytochrome – the research associated and the impact they have on plant growth (morphology and quality, and yield). The objective is to deliver this knowledge to growers and arm them with the tools to implement these concepts in their cultivations.