It’s Complicated: Advertising Cannabis
It’s Complicated: Advertising Cannabis
You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.
Elizabeth Michael
It’s Complicated: Advertising Cannabis
Never one to shy away from a challenge, Elizabeth Michael, M.B.A. believes in dreaming bigger, living larger and achieving more. She brings this attitude to her advertising and marketing client work with Bud Agency. She formed Bud in 2018 after working in a large ad agency that couldn’t service cannabis client due to government contracts. Her partners and she purpose-built Bud for the cannabis industry and its unique challenges.