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      Lessons From a Mature Market

      Lessons From a Mature Market

      As an operator in a mature market (Michigan),Willie will be sharing his insights and experience with operators in newer markets. The mistakes, the trials and tribulations, the unforeseen market conditions, the problems with raising money, all of it. For an operator in a newer market, hearing these cautionary tales is like seeing into the future. The MN market will undoubtedly go through the same cycles, it’s just a matter of time.


      willie headshot in plants scaled

      Willie McKenzie

      Lessons From a Mature Market
      Willie McKenzie, CEO and co-founder of Left Coast Holdings, a leading figure in Michigan’s vibrant cannabis market. Willie’s journey started as a legacy cannabis cultivator in Northern California, providing Willie with a deep and practical understanding of the industry