Skip to main content
Stay Connected

    Stay Connected

      Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy

      Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy

      As cannabis companies seek new growth strategies, many are seizing a golden opportunity to license intellectual property and convert their company’s cutting-edge technology into new revenue streams. Offering licensees access to manufacturing processes, brands, copyrights, trademarks, patents, or other technology can help a company break into new territories and take their brand to the next level. Licensing also enables companies and brands to continue their expansion, despite restrictions on interstate commerce, constrained ecosystems and limits on the number of cannabis business licenses in any given state or country. In this presentation, learn the do’s & don’ts to ensure long-term success for your business when it comes to licensing with a case study from Azuca’s very own technology: finding a void in the marketplace and bringing reliable, fast-acting edibles to consumers around the country.


      Azuka Speaker 856e5c0d

      Kim Sanchez-Rael

      Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy
      Kim Sanchez Rael is a passionate business leader, a startup veteran and investor in innovation. She has extensive experience as an operating executive and as a venture capitalist, focusing on early-stage investments in technology companies. Rael is currently the President and CEO of Azuca.