Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy
As cannabis companies seek new growth strategies, many are seizing a golden opportunity to license intellectual property and convert their company’s cutting-edge technology into new revenue streams. Offering licensees access to manufacturing processes, brands, copyrights, trademarks, patents, or other technology can help a company break into new territories and take their brand to the next level. Licensing also enables companies and brands to continue their expansion, despite restrictions on interstate commerce, constrained ecosystems and limits on the number of cannabis business licenses in any given state or country. In this presentation, learn the do’s & don’ts to ensure long-term success for your business when it comes to licensing with a case study from Azuca’s very own technology: finding a void in the marketplace and bringing reliable, fast-acting edibles to consumers around the country.