Market Specific Genetics, Breeding Advancements and Sustainable Cultivation
Market Specific Genetics, Breeding Advancements and Sustainable Cultivation
Take a deep dive into why stable & exotic genetics are so important! What is tissue culture and how can I take advantage of it. This will educate & teach growers how to achieve frosty & flavorful buds time after time! Understand what to look for when choosing the genetics that you will be cultivating under your BRAND. This session is designed for growers, entrepreneurs, investors, and advocates looking to understand how advancements in genetics and cultivation techniques can shape the future of their brand in the cannabis industry. Once it’s out there, you can’t take it back! The cream always rises to the top!

Justin Esquivel
Market Specific Genetics, Breeding Advancements and Sustainable Cultivation
Esquivel, CEO & Geneticist, Green Luster Phenos™, has been an influencer and educator in the cannabis industry for sixteen (16) years. Esquivel was the head grower and geneticist of an indoor commercial-scale cultivation operation back in 2012. Justin has consulted with over 100 cannabis facilities, 84 of which operate commercial canopies. Esquivel provides home growers & commercial growers with pest & bacteria resistant genetics in Seed and Breeders’ Cut form on a global scale! He brings standard operating procedures to a gold standard. His one of a kind approach to plasticity breeding has sparked tons of interest across the globe. Justin has been called in as a guest speaker to dozens of colleges across the USA. Esquivel also specializes in Cannabis Tissue Culture & Selective Homozygous Breeding, enabling his company to bring exotic tailored offspring to growers globally!