Panel: Business Operations, Strategy, & Growth

What can set your company apart from all the rest? How do you minimize risk and maximize profits? How do you successfully structure, position and market your business and brand? This panel discussion and Q&A session is focused on the diverse considerations for growing and nurturing a successful business. Whether its branding, marketing, business strategy, business structure, financial considerations or identifying new trends and market opportunities for growth, this panel can address these topics from first-hand experience.

Richard Cheng

Cannabis Deal Making and Transactional Considerations

Richard is an attorney with Weaver Johnston Nelson. Richard’s practice focuses on transactions and advises on cannabis regulatory matters. Since 2013, Richard has represented a variety of cannabis related businesses and investors, working at national and global law firms. Richard represented the Texas Cannabis Industry Association, served as a board member for a hemp cannabinoid bio-pharmaceutical company and named a top 250 legal expert in cannabis by Databird Research Journal. Richard teaches cannabis law as an adjunct at UNT School of Law.

Sandy Suchoff

CANNABIS TAX & ACCOUNTING STRATEGIES FOR YOUR BUDDING BUSINESS

Sandy Suchoff CPA is the founder and principal of Lefstein-Suchoff, CPA & Associates, LLC D/B/A The Canna CPAs. The Canna CPAs has been nominated as the #1 cannabis CPA firm in the country by The Marijuana Guide. Suchoff has been featured and interviewed on MSNBC, FOX News, Tune In Business Talk Radio, PBS TV, Chasing News on FOX & WOR, Cannabis Radio, Purple Haze Radio, and Cannabis Tech & Today.

John Hartsell

Technology in the Cannabis Packaging Space

John “Harts” Hartsell is the charismatic co-founder and CEO of DIZPOT, a leading-edge global cannabis packaging company providing customers operating in highly regulated markets with a single source branding, packaging, and proprietary technology solution, bringing products to market compliantly and quickly in the highly competitive CPG environment. Hartsell is actively involved on a state and federal level with lobbying and political activities that move the industry forward.

Francesca Vavala

No One Grows Alone: The Sales Approach that Can Save Cannabis Business

Francesca is the President of The Sales Joint, a sales agency that helps bring professional sales strategies, tools, and best practices to the cannabis industry on behalf of cannabis producers. With a background in education and sales, she believes that an effective, strong sales cycle is tied to better patient care as well as better business. Her team’s five years of national sales success is rooted in her company’s core philosophy, “no one grows alone.”

Johnathan McFarlane

Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue

Johnathan is the Director of Strategy at Hybrid Marketing Co, the world’s largest cannabis-focused marketing agency. He builds creative branding, marketing and advertising solutions that are tied to business goals. B2B, B2C, dispensaries, brands, you name it, he’s done it! Johnathan’s passion lies in helping Hybrid’s clients grow, (and avoid the many, many mistakes he’s made across his long career in this industry).

Panel: Business Operations, Strategy, & Growth