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      Quality That Pays: How Post-Harvest Excellence Drives Profitability, Consistency and Brand Success

      Quality That Pays: How Post-Harvest Excellence Drives Profitability, Consistency and Brand Success

      • Grounded in the technology and universal post-harvest principles (drying, curing, storage) that affect every operator
      • A stronger retail throughline; how post-harvest decisions show up as shelf appeal, sell-through, and reorder rates
      • Adam drawing on his direct, hands-on experience helping retailers solve post-harvest quality issues in the field
      adam forrest

      Adam Forrest

      Retail Business Development Manager, Cannatrol
      Adam Forrest is an experienced field sales professional and a trusted resource in cannabis post-harvest environmental control. At Cannatrol, he works with retailers of all sizes to educate and assist in local and regional consumer sales. Adam combines extensive product knowledge with a practical, real-world solutions-focused approach to help customers. Over the past decade, Adam has developed effective brand messaging and technical engagement for organizations such as Philips Healthcare, Vizient, and IDEXX Laboratories, building relationships based on clarity and trust. He brings this same thoughtful approach to every interaction in the cannabis industry. Outside of work, Adam enjoys travel, Formula 1 racing, and exploring philosophy and other big ideas. He welcomes engaging discussions on a variety of topics.