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      Sink or Swim: Strategies to Build, Grow, and Thrive in Mississippi’s Evolving Medical Cannabis Market

      Sink or Swim: Strategies to Build, Grow, and Thrive in Mississippi’s Evolving Medical Cannabis Market

      It has happened – medical cannabis is legally available to patients in Mississippi. As this market continues to grow and mature, setting an example for the region, the rules and regulations will also evolve. The rule changes proposed recently highlight the complexity of obtaining a license and building successful, compliant medical cannabis businesses in such an environment. Success is dependent on developing strategies to navigate this evolving market.

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      Nic Easley

      Sink or Swim: Strategies to Build, Grow, and Thrive in Mississippi’s Evolving Medical Cannabis Market
      Nic Easley is the Founder & CEO of 3C Consulting, the leading global strategic cannabis consulting firm, and the CEO & Managing Director for Multiverse Capital, a cannabis venture firm. Over the last 16 years, Nic has worked with over 1,000 cannabis companies in 42 U.S. states, two U.S. territories, and 27 countries. From obtaining Good Practice certifications to coveted cannabis business licenses, Nic helps build companies by balancing practicality and altruism with profitability.

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