THC Hunting or Plant Profile

THC Hunting is the norm in the cannabis industry but is it best for customers and the longevity of the Plant? In-breeding in the pursuit of high THC content leads to a shallow gene pool where consumers get the same experience from genetically similar cultivars being sold under different names as well as making cannabis more vulnerable to disorders and diseases. Considering the plant’s entire profile when breeding will guarantee sustainability as well as a better end-user experience.