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    Stay Connected

    Subscribe to our Newsletter

      By checking this box, you agree to receive text messages from Lucky Leaf Expo about event updates, speaker announcements, and promotional offers. You can reply STOP to opt out at any time, or for any assistance, reply HELP at (555) 123-4567. Message and data rates may apply. Messaging frequency may vary. Please review our Privacy Policy and Terms & Conditions

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      The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

      The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

      Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.

      johnathan mcfarlane

      Johnathan McFarlane

      Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry.