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      The First 100 Days: A Go-to-Market Playbook for Virginia Cannabis Operators

      The First 100 Days: A Go-to-Market Playbook for Virginia Cannabis Operators

      A tactical roadmap covering pre-launch awareness, opening-day activation, customer acquisition, retention, partnerships, and performance measurement. Will focus on strategy, technology, & other revenue generating tasks that need to be completed to launch successfully into a newly licensed adult-use market.

      Brandon Bobart Headshot

      Brandon Bobart

      The First 100 Days: A Go-to-Market Playbook for Virginia Cannabis Operators
      Brandon Bobart is a cannabis marketing strategist, entrepreneur, and founder of Pisgah Peaks Ventures. With more than 15 years of experience helping emerging businesses build brands, reach customers, and scale responsibly, Brandon has supported dispensaries, consumer brands, and ancillary companies across the cannabis and hemp industries. His experience includes helping businesses navigate Mississippi’s evolution from a medical-only market toward adult-use opportunities.