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      The Future of Cannabis Tourism in Minnesota

      The Future of Cannabis Tourism in Minnesota

      Embark on a journey through the emerging landscape of cannabis travel and tourism in Minnesota with our panel of experts, who span the traditional tourism sector and the innovative world of cannabis experiences. This session will tackle common community concerns, including safety and education, and draw lessons from the hospitality industry to enhance the economic benefits of cannabis tourism. Our panelists, featuring a board member from the Cannabis Travel Association International, will present key findings from the annual cannabis travel data report and demonstrate how the Advocacy Toolkit can empower brands to engage with and support their communities. They will also share their personal successes in crafting cannabis tourism offerings, providing tangible examples and inspiration for what can be achieved in the Minnesota market.

      Key Takeaways:

      • Community Engagement: Strategies to address and alleviate common concerns surrounding safety and education in cannabis tourism.
      • Industry Insights: Lessons from traditional tourism that can be applied to create safe, enjoyable, and educational cannabis travel experiences.
      • Economic Impact: Understanding the substantial economic benefits that cannabis tourism can bring to Minnesota.
      • Best Practices: Expert recommendations for developing successful cannabis tourism experiences.
      • Data-Driven Decisions: Insights from the annual cannabis travel data report and how to use the Advocacy Toolkit to build community support and engagement for cannabis tourism initiatives.

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      Mark Waller

      CPA & Co-Founder of Morem & Waller, CPAs

      R. Waller, CPA, brings 15+ years of experience as a public accountant and a controller in the private sector to cannabis companies in Minnesota and beyond. He leverages this experience to provide sound and trusted CFO and advisory services to CEOs, founders, and other cannabis company leaders and stakeholders. Through his efforts and expertise, cannabis businesses across the U.S. have achieved great success, building strong companies poised for growth on a rock-solid foundation. Learn more at

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      Laura Hand

      CEO/Founder of Laura Loo Experience Design

      Laura is an award-winning marketing executive with over 20 years of experience, leading from a digital advertising agency to corporate teams. She offers strategic leadership as a part-time or project-based Chief Marketing Officer, providing cost-effective expertise for businesses. She’s a Board Member of the Cannabis Travel Association International, a creative competition judge, and has served on the American Advertising Federation’s national board. Learn more at

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      David Yusefzadeh

      CEO/Founder of Plant Jam

      David Yusefzadeh is a chef and food designer based in Boston, Massachusetts. He spent the majority of his career working in fine-dining restaurants and hotels around the world. Jean-Georges Vongerichten, Mario Batali and Richard Ekkebus are just a few of the chefs that David has spent time with professionally. He is currently CEO/Founder of Plant Jam, a cannabis edibles company based in Framingham, Massachusetts. David was diagnosed with Crohn’s Disease in 2011 and has been using Cannabis to allow him to function in his everyday life. Learn more at

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      Jamie Croyle

      Founder, House of Oilworx, Entheogenic Coach and Educator

      Jamie Croyle is a passionate advocate for natural healing, specializing in cannabis, mushrooms, and various plant and entheogenic medicines. With a deep commitment to guiding individuals on their journey towards holistic wellness, Jamie’s expertise and dedication empower others to explore the transformative potential of these natural medicines. Her mission is to demystify the healing power of nature’s gifts and foster a greater understanding of how cannabis, mushrooms, plant and entheogenic medicines can enhance wellbeing. Learn more at

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