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      The Future of Supply Chains: How Track-and-Trace Technologies Create Safer & More Secure Markets

      The Future of Supply Chains: How Track-and-Trace Technologies Create Safer & More Secure Markets

      Post-pandemic, govts worldwide realize that long-established constructs of the global supply chain infrastructure are vulnerable. How can we make supply chains more secure? For the US cannabis sector, track-and-trace tech helped answer this question. By leveraging cutting edge tech to capture crucial data insights, the sector has proven that collaboration among regulators, tech providers & licensed businesses enhances operational efficiency, combats illicit activity & safeguards public health.

      Brent Doherty scaled 9732a906

      Brent Doherty

      The Future of Supply Chains: How Track-and-Trace Technologies Create Safer & More Secure Markets
      Brent Doherty has been with Metrc since 2018 and has served as Director of Customer Success since April 2023. Before stepping into this role, Brent successfully led six Metrc system implementations across regulated markets, gaining extensive experience in supporting licensees and ensuring seamless adoption of Metrc’s technology. His expertise includes working closely with licensees to navigate compliance requirements, streamline inventory management, and optimize system configurations while also addressing industry feedback to enhance Metrc’s functionality. Brent applies his deep understanding of licensee needs to drive smoother system adoption, improve operational efficiency, and ensure that businesses can effectively meet compliance standards while leveraging Metrc’s technology to scale and succeed.