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      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying

      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying

      As cannabis markets evolve, savvy operators and brands are building resilience with hemp lines. This session reveals:

      – Unlocking new revenue streams

      – Real Case studies of established Brand pivots

      – How to Navigate compliance pitfalls and distribution challenges

      – Benefits of Early Brand Recognition and Engagement

      – Consumer Audience Categories and Sales Cycle

      – Future Trends Indicators

      Walk away from this session with a fresh viewpoint on the future of hemp and cannabis.

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      Lauren Bratcher

      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying
      Lauren Bratcher is a Kentucky-based cannabis policy reform advocate and hemp industry entrepreneur, serving as Deputy Director of Kentucky NORML since 2017. As co-founder of Verdant Management, she has taken on the role of Business Development Partner at 420 Ghost Kitchen, a white-label manufacturing and distributor of hemp-derived products in KY, TN, TX, and FL. Lauren champions inclusive, compliant growth in emerging cannabis markets with a emphasis on high quality consumer products.