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    Stay Connected
    Stay Connected

    Subscribe to our Newsletter

      By checking this box, you agree to receive text messages from Lucky Leaf Expo about event updates, speaker announcements, and promotional offers. You can reply STOP to opt out at any time, or for any assistance, reply HELP at (555) 123-4567. Message and data rates may apply. Messaging frequency may vary. Please review our Privacy Policy and Terms & Conditions

      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying

      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying

      As cannabis markets evolve, savvy operators and brands are building resilience with hemp lines. This session reveals:

      – Unlocking new revenue streams

      – Real Case studies of established Brand pivots

      – How to Navigate compliance pitfalls and distribution challenges

      – Benefits of Early Brand Recognition and Engagement

      – Consumer Audience Categories and Sales Cycle

      – Future Trends Indicators

      Walk away from this session with a fresh viewpoint on the future of hemp and cannabis.


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      Lauren Bratcher

      The Hemp Playbook: How Savvy Cannabis Brands Are Diversifying
      Lauren Bratcher is a Kentucky-based cannabis policy reform advocate and hemp industry entrepreneur, serving as Deputy Director of Kentucky NORML since 2017. As co-founder of Verdant Management, she has taken on the role of Business Development Partner at 420 Ghost Kitchen, a white-label manufacturing and distributor of hemp-derived products in KY, TN, TX, and FL. Lauren champions inclusive, compliant growth in emerging cannabis markets with a emphasis on high quality consumer products.