Using AI to Build Smarter Cannabis Marketing Strategies
Using AI to Build Smarter Cannabis Marketing Strategies
As AI tools become more accessible, cannabis businesses have an opportunity to market more efficiently without sacrificing authenticity. This session explores practical ways cannabis brands can use AI to improve content creation, streamline workflows, strengthen campaigns, and support business growth. Attendees will leave with actionable strategies, real-world examples, and a clearer understanding of where AI adds value in cannabis marketing.

Katharine Anne Baxter
Using AI to Build Smarter Cannabis Marketing Strategies
Katharine Baxter is the Founder of KB Cannabis Consulting, a fractional marketing agency supporting cannabis businesses and other regulated industries. Since 2019, she has helped brands strengthen marketing strategy, content, and positioning while supporting license wins across 20+ markets. Katharine is a frequent speaker at national cannabis conferences, sharing practical insights on cannabis marketing and emerging industry trends.