Weaponzing Your First-Party Data
Weaponzing Your First-Party Data
Data is the fuel that drives growth for your cannabis business whether you are a grower, manufacturer, brand, or dispensary. By nature, the highly regulated and fragmented industry of cannabis generates tons of data. However, many don’t know how to leverage it to improve management decisions and customer experience which can lead to improving top and bottom-line growth. This talk will cover how using the predictive power of AI can help your business gain a competitive advantage
Jerry Abiog
Improve Your Profitability With AI
Jerry Abiog has over 25 years of sales and marketing experience and serves as a Co-Founder & CMO of Standard Insights, an AI as a Service analytics and marketing platform. They help businesses leverage their first-party data to build their competitive moat. He has written articles for Marijuana Venture, spoken on numerous podcasts, and given talks on AI and marketing. Recently, his company was included in the 2022 CannaTech Services Providers Ecosystem.