What Can Marketers Learn From FDA/FTC Enforcement Trends

In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don’ts of digital marketing such as best practices for blog posts.

Asa Waldstein

Asa is principal of the regulatory consulting company Supplement Advisory Group, specializing in finding online risk and providing lower risk solutions. He is the American Herbal Products Association (AHPA) Cannabis Committee Chair. Asa is a Certified Clinical Herbalist (CCH) with 20 years of experience implementing compliant marketing processes in the dietary supplement and hemp industries. Asa’s Regulatory Education Series platform host helpful videos, blogs, and free informational events.