Brian Hart

Brian Hart is the Founder of Vitam, a THC beverage company that combines hemp-derived cannabinoids with vitamins, minerals, and electrolytes. A cannabis industry veteran with more than a decade of experience, Brian began his career in Colorado, where he worked in cultivation and sales during the early years of the regulated cannabis market. He later spent several years advising cannabis businesses through Canna Advisors and his own consulting firm, The Hart Group LLC, helping entrepreneurs navigate licensing, compliance, regulatory affairs, and business strategy across multiple states and international markets. Brian also authored his master’s thesis on the Colorado cannabis industry, applying a neoclassical economics model to analyze the impacts of legalization and market development. Today, he leverages his experience as an operator, consultant, and researcher to build Vitam and advance the future of cannabis beverages.