Chris Reid

Chris is Head of Sales for Cova Software, an award-winning cannabis POS & inventory management platform that simplifies compliance and streamlines complex dispensary operations. Chris and Cova are aligned in a mission of empowering cannabis retailers to achieve their vision of success. Born and raised in Colorado, his passion for the industry is fueled not only by the incredible potential for growth he sees, but the profound impact of cannabis he has experienced as medical patient, a caregiver, and an advocate. An entrepreneur at heart, Chris is inspired to help others succeed and push the industry forward—sharing his valuable expertise in retail POS, payments and eCommerce.