John is an experienced CPA with 20 years of experience in the fields of audit, accounting, financing, and tax. He is a DOPE CFO Certified Advisor who exclusively services the cannabis industry. After spending 20 years assisting clients in various industries with profit planning, tax planning and cash flow management, John has decided to focus his attention on the cannabis industry. He believes that the cannabis industry has been deeply underserved. John knows that the key to a successful business is understanding the financial and non-financial numbers that drive the business. He actively works with his clients to breakdown their business to develop and track key performance indicators (KPIs) that are crucial to the success of their business.