Stella is the founder of award-winning cannabis marketing firm CannaContent. A former journalist, she specializes in SEO, content strategy, and brand identity development. She is a two-time Content Marketing Awards winner, and she was named to Cultivated’s inaugural Thirty Thirties list and NJ Ad Club’s Marketing Mavericks in 2025. Stella serves on the New Jersey CannaBusiness Association’s Retail and Marketing Committee and IgniteIt’s Ohio Valley Advisory Board.