Thursday CBD Pre-Show Cannabis Business Crash Course (Requires Separate Ticket)

February 24th, 2022
Time: 9:30am – 6:00pm
Albuquerque Convention Center

This comprehensive business & entrepreneur crash course provides in-depth training on the cannabis supply chain to help you successfully launch or progress your cannabis career. Gain insights and strategies from expert cannabis professionals in this intensive, day-long workshop. Acquire new skills and insider knowledge to stay ahead of the curve and propel your business forward. Learn about the market demand and revenue growth opportunities in this vast industry, from seed to sale and everything in between.

Crash Course Agenda

9:30 am – 9:45 am
Industry Overview

Introduction to Growth Opportunities & Emerging Trends

9:45 am – 11:30am
Science to Sale

Health/Medicinal Utility of Cannabis

Beyond THC: Cannabinoids, Terpenes, Trichomes and more

Market Demand/ Differentiating Your Product or Brand/ Tips to Success

Product Options/ Routes of Administration (smokables, oils, edibles, topicals, etc)


11:30 am – 12:30 pm


12:30 pm – 2:20 pm

Seed Quality & Options: Not all Seeds are Created Equally

Plant Life Cycle & Anatomy

Plant Growing 101: Growing Techniques & Environmental Considerations—pH, lights,
nutrients, pest control, etc

Harvest Time! Trimming, Drying, Curing

Processing and Extraction Techniques

2:30 pm – 5:00 pm

Business Planning Basics 

Taxes & Legal Issues


Real Estate 

Banking , Payment Processing, Cash Management 

Funding / Investors 

Marketing / Branding / Advertising

Ancillary Cannabis Businesses 

5:00 pm – 5:30 pm

Interactive Workshop: Hands On Cannabis Cloning Mini Workshop

5:30 pm – 6:00 pm

Q & A

Course Instructors

Laurence Donahue

Mr. Donahue is a seasoned high-tech business executive and 25-year attorney, with a focus in contracts, negotiations, business transactions, intellectual property and Internet law. He has over 25 years of business development and IT consulting experience. His former clients (as a consultant) ranged from small startups to the Fortune 50, including GE Capital, Bank One, IBM and Amadeus.
Bar Admissions – New Mexico (2005), Illinois (1996) and US Patent & Trademark Office (1994)

Ryan Hurley

Ryan Hurley serves as General Counsel at Copperstate Farms, one of the largest permitted cannabis growers in the U.S. He has over a decade of experience in the cannabis industry with a background in land use and zoning law, environmental and water issues, renewable energy and a wide variety of regulatory compliance and administrative law issues. 

John Hartsell

John “Harts” Hartsell is the co-founder and CEO of DIZPOT, a leading-edge global cannabis packaging company. Armed with international expertise and a sharp sense of humor, Hartsell is a lifelong entrepreneur with a marketing background who has worked with some of the world’s largest brands such as YUM! Brands, Walmart, and Harkins Theaters. After creating and building several successful companies, Hartsell co-founded DIZPOT in 2017, which has since grown into one of the largest cannabis packaging firms in the country. 

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