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      Jonathon Leach

      By Jonathon Leach, Is Hops Latent Viroid Reducing Your Potency? The Dangers and Prevalence of HLVd in New Mexico |

      Hops Latent Viroid is a disease that infects cannabis and hops plants. Cannabis plants infected with HLVd can have reduced flower and THC production. HLVd is very difficult to eliminate once it has infected a plant and is becoming a prevalent issue in the cannabis industry. This presentation will describe how the viroid infects plants, how it is tested for, and provide best practices for preventing infection.

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      Jonathon Leach

      Is Hops Latent Viroid Reducing Your Potency? The Dangers and Prevalence of HLVd in New Mexico |

      Presentation Abstract:
      About:
      Jon has degrees in genetics and biochemistry. At PB Laboratories, Jon performs and oversees the microbiology testing, where he is responsible for test development, optimization, and data analysis. Through this work, Jon made PB Laboratories the first cannabis laboratory to offer Hops Latent Viroid testing in New Mexico.

      Bart Eller

      By Bart Eller, The Intersection of Soil Biology & Mineralization for Regenerative Farming |

      Bart combines the research of regenerative soil science pioneers like Dr. William Albrecht, Dr. Elaine Ingham, and Dr. Kristin Nichols into a practice that is uniquely his own. Soil microbes are critical to the process but anyone familiar with cultivating hemp plants knows they can consume more nutrients than almost any other crop. Because of this, it is crucial to overall plant health and yield to introduce the right amount of mineral nutrition, in the proper ratios, into the soil before planting.

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      Bart Eller

      The Intersection of Soil Biology & Mineralization for Regenerative Farming |

      Presentation Abstract:
      About:
      As the Executive Director, Bart gets to combine his expertise in business and infrastructure with his love of horticulture, resulting in the joy of building organic soil mixes to share with you. Bart has also created foundational products for the growing and expanding of the cannabis market. Bart and his amazing team apply the work of soil science pioneers like Dr. William A. Albrecht, Dr. Kristen Nichols, and, Dr. Elaine Ingham, combined with his own research, to help growers achieve the best yield.

      Sadie Thompson

      By Sadie Thompson, How to Leverage PR for Cannabis Businesses |

      With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implementing.

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      Sadie Thompson

      How to Leverage PR for Cannabis Businesses |

      Presentation Abstract:
      About:
      Sadie Thompson serves as senior publicist at Proven Media, a national public relations and marketing communications firm dedicated to cannabis, tech, and lifestyle privately-held and publicly traded companies. Thompson started with the firm as a publicity assistant in May, 2021 and quickly rose through the ranks. She is the point person for all accounts and leads the publicity team. Thompson is passionate about garnering exposure for Proven Media's clients on a national scale.

      Kevin Anderson

      By Kevin Anderson, A Better Way To Do Business |

      A Better Way To Do Business covers multiple options for business owners to save time, money, and hassles through outsourcing professional services to providers that are experts in their field. PEOs, HROs, ASOs, marketing consultants, remote CFOs, attorneys, CPAs, and cannabis consulting groups will all be touched on through the presentation as to gain an understanding of what they have to offer and the benefits of using these resources for your business.

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      Kevin Anderson

      A Better Way To Do Business |

      Presentation Abstract:
      About:
      Kevin Anderson is a territory manager for The Caputo Group. He found this position six years ago with the opportunity to work with the cannabis industry, after being an Oregon medical card holder and grower when medical cannabis came to the state. His history of being an owner operator of multiple businesses throughout his life gives him a unique and well rounded view of the industry and a passion to help.

      Sandy Li

      By Sandy Li, The Evolving Role of the Cannabis CFO |

      As cannabis matures, the roles within businesses are evolving, too. The challenges for today’s cannabis CFO are often made more difficult due to the industry’s ongoing lack of available data, the ongoing dearth of access to capital and the difficulty of attracting top talent. In this presentation, Wana Brands’ CFO Sandy Li will provide an overview of how the CFO role has changed in the industry, the biggest financial management challenges and how companies will evolve with industry expansion.

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      Sandy Li

      The Evolving Role of the Cannabis CFO |

      Presentation Abstract:
      About:
      Sandy has been a senior finance and business executive for over a decade in multi-national companies as well as early-stage businesses in emerging industries. Sandy is a transformational business leader who possesses a strong strategic and business acumen backed by real world experience in driving growth, strong profitability and increasing shareholder value. As Wana Brands’ CFO, Sandy oversees the company’s strategy, finance, and IT operations.

      James Nechleba

      By James Nechleba, Everything is Local: How to Navigate the Most Common Cannabis Regulatory Roadblocks in New Mexico |

      Understanding complex cannabis regulations is key to success. Local rules create biggest roadblocks. New Mexico localities control where businesses can operate & how they should look. Cannabusinesses also need to consider commercial water rights. Attend session with regulatory attorney for deep-dive into local regulations & tips for success.

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      James Nechleba

      Everything is Local: How to Navigate the Most Common Cannabis Regulatory Roadblocks in New Mexico |

      Presentation Abstract:
      About:
      James Nechleba has practiced law for over a decade in multiple jurisdictions—including New Mexico and Colorado—and currently serves as regulatory counsel at Vicente LLP, the premier cannabis law firm. James assists clients with understanding rules and regulations surrounding the establishment of cannabis-based businesses and provides guidance to ensure continuity of compliance.

      Kurt Kinneman

      By Kurt Kinneman, Automation in Cannabis |

      The presentation on automation in cannabis will explore the role of technology in enhancing the efficiency, productivity, and sustainability of growing and extracting cannabis. It will cover the different types of automation technologies used in growing and extracting, including PLCs, microprocessors, sensors, and equipment that can be controlled.

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      Kurt Kinneman

      Automation in Cannabis |

      Presentation Abstract:
      About:
      Kurt Kinneman is a cannabis cultivator and horticultural engineer. Kurt has a wealth of knowledge in the agricultural field working with AI Grow as a horticultural engineer alongside a team that has an extensive background in grow room design and automated control systems. He is also the founder of Bad Apple Pets, a CBD company focused on animal products, alongside his farming company, Kinnektion Products, LLC. Growing up, Kurt grew and sold pumpkins in Wisconsin, taking his knowledge base to grow cannabis and hemp in Oregon, Minnesota, and Wisconsin.

      Brian Staffa

      By Brian Staffa, Avoiding Blind Spots – 90+ Questions that Decision Makers should proactively consider to launch a successful cultivation operation |

      With 13 years in commercial cannabis, executive operator Brian Staffa discusses the plethora of decisions that need to be proactively made at foundational stages of launching a cultivation operation. This zero-fluff talk covers more than 90 rapid-fire, sequential questions. It sheds light on common blind spots, explains when and why you need to care about various intricacies at each stage of the process, and helps you understand the consequences of overlooking or bypassing these considerations.

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      Brian Staffa

      Avoiding Blind Spots – 90+ Questions that Decision Makers should proactively consider to launch a successful cultivation operation |

      Presentation Abstract:
      About:
      Brian breathes operations and is known for his ability to formulate and execute on a conceptual vision for long term profitability. After his foundational work as employee #4 at CuraLeaf, he went on to sell his consultancy to MariMed Inc., where as VP of operations he increased revenue by 35% in 1 year. As COO of a 40,000 sq.ft. operation in Las Vegas, he achieved a $6MM profit delta, bringing the company from $-4.2MM to $+2.2MM. He has consulted internationally and in 31 regulated US states.

      Justin Sanchez

      By Justin Sanchez, Sustainability and the future of cannabis along with Workers and Consumer Safety in cultivation facilities |

      As cultivations grow in size and demand, unfortunately so does the amount of waste. Now is the time to start thinking of the future of agriculture and how to focus on sustainable grows along with the safety of our staff and consumers. As states increase regulations and product testing, this is going to increase pressure on growers to produce safe, high-quality products.

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      Justin Sanchez

      Sustainability and the future of cannabis along with Workers and Consumer Safety in cultivation facilities |

      Presentation Abstract:
      About:
      Justin is an MIT graduate of Materials and Science Engineering, with an MBA/MS from MIT/Sloan. He has worked for Intel Corporation, Founded and Operated Miox Corporation, and is now a Co-Founder of Terra Vera with his previous partner, Carlos Perea. Justin has worked with onsite generation of chemicals for over 20 years. Justin is a New Mexico native and an avid outdoorsman. Justin is a father to four children and they are his motivators in creating a better future with Terra Vera.

      Max Juhasz

      By Max Juhasz, How To Sell Weed Online – The Smart Way |

      Marketing cannabis can seem overwhelming if you don’t know what you are doing. This presentation will go over what works, what doesn’t work and what will be a total waste of money. Avoid the pitfalls and shiny objects that end up costing you more than what you see in return. Bring a notebook and ask questions.

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      Max Juhasz

      How To Sell Weed Online – The Smart Way |

      Presentation Abstract:
      About:
      Max has been working behind the scenes for dozens of CBD, Hemp and Cannabis brands. His company has helped 5 figure companies turn into 6 figure companies, and has helped 6 figure companies grow into 7 figure companies using smart marketing and branding strategies. He is the host of the Dope Marketing Podcast, the Founder of DopeSEO.com and the CMO of WeedMart,io

      Luke Batty

      By Luke Batty, Licensing Cannabis Brands |

      While cannabis products must be manufactured and sold within the respective legal jurisdiction, brand equity is an asset that can cross state lines. Brand licensing enables operators to offer established brands and products, building value for those brands in multiple states as well as goodwill for local operators with their customers. However, any license arrangement should be well documented to protect the respective interests of licensees and licensors. Often, cannabis license relationships are poorly memorialized by documents kludged together after digital dumpster diving ripe for ambiguity and conflict. This seminar will help both new and mature brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship, including summarizing the different assets that can be licensed across state lines and identify the key provisions to avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes.

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      Luke Batty

      Licensing Cannabis Brands |

      Presentation Abstract:
      About:
      Luke thrives on the creative energy in small businesses, entrepreneurs, and start-ups. He joined Blackgarden Law in 2019 and immediately began developing the firm's transactional cannabis practice by drawing from experiences with high-tech start-ups and craft beverage producers. Blackgarden Law represents cannabis operators and affiliated service providers across a variety of legal issues, including organization, financing, compliance, transactions, brand development and protection, and acquisitions.

      Seth Gardenswartz

      By Seth Gardenswartz, Licensing Cannabis Brands |

      This seminar will help aspiring multistate cannabis brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship. We will summarize the different assets that can be licensed across state lines and identify the key provisions that may avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes.

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      Seth Gardenswartz

      Licensing Cannabis Brands |

      Presentation Abstract:
      About:
      Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry.

      Scott Wall

      By Scott Wall, Plant Sap Analysis 101 for Cannabis Cultivation |

      What is plant sap analysis? How is it different from dry tissue analysis? How and when do you collect samples for submission to a plant sap laboratory? How do you read a plant sap report and interpret the data? And most importantly how do you make management decisions from that data? All this will be addressed in a rapid fast passed presentation

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      Scott Wall

      Plant Sap Analysis 101 for Cannabis Cultivation |

      Presentation Abstract:
      About:
      Scott has dedicated significant time & resources of NEW AGE Laboratories towards providing North American agricultural and horticultural industries with dependable expedited plant sap analysis. Focuses on providing growers data through plant sap analysis to make actionable management decisions. Turning data into actionable management information to improve plant nutrition, crop yields, and producer ROI.

      Rose Taylor

      By Rose Taylor, Choosing the Right Tax Entity for your Cannabis Business: Does it align with your long term goals? |

      During this presentation we will go over how different entities are treated for tax purposes, taking into account IRC 280E. The audience will walk away with an understanding of different entity types, their tax treatment, and a checklist of things they need to consider when choosing their entity. This is important for business owners, investors, partners, and future investors. The audience will also have a foundational understanding of what is cost of goods sold as it pertains to IRC 280E.

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      Rose Taylor

      Choosing the Right Tax Entity for your Cannabis Business: Does it align with your long term goals? |

      Presentation Abstract:
      About:
      Rose Taylor is a well-experienced accountant with abundant professional experience in varying industries and no stranger to the cannabis industry. She is a partner and founder of Redbud Advisors – a full service cannabis accounting firm serving cultivators, processors, and retail businesses. As an Enrolled Agent and accountant for the past 17 years, Rose’s entrepreneurial experience and exposure to companies of all sizes provides her with a unique perspective compared to most in the industry.

      Kenya Alexander

      By Kenya Alexander, Beyond 280E: Navigating State Tax Compliance |

      Sales tax, excise tax, payroll tax, income tax… so many taxes! Not only do cannabis business owners need to be aware of the federal tax laws, but also the state requirements. State tax requirements are just as important (if not more) as federal taxes because one slip-up could cost you your license.

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      Kenya Alexander

      Beyond 280E: Navigating State Tax Compliance |

      Presentation Abstract:
      About:
      Kenya Alexander is the founder of Green to Green Solutions, a firm that specializes in accounting and compliance needs for cannabis-touching businesses. She is obsessed with solving problems and uses that skill to help business owners identify gaps in their processes and use an accounting perspective to understand and grow their business.

      Sonya Moreno

      By Sonya Moreno, Beyond 280e The Real Reason You Could Lose Your Cannabis License & How To Protect It |

      While this is an extremely important issue to help cannabis business owners to not only save money on their federal tax return but also ensure they are protected in the event of a federal tax audit, there are some more immediate priorities that your cannabis accountant should understand in order to ensure you are able to maintain your state issued license.

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      Sonya Moreno

      Beyond 280e The Real Reason You Could Lose Your Cannabis License & How To Protect It |

      Presentation Abstract:
      About:
      Sonya started her accounting career working for one of the U.S. Big 4 industry leading accounting firms. She gained over 15 years of accounting and finance experience serving Fortune 500 and emerging companies in highly regulated industries. Her professional experience focuses in auditing, internal controls, GAAP financial reporting and compliance. As one of the founding members of NACAT, she has become an accounting expert in the cannabis industry and is committed to cannabis CEO success.

      Kady Cravens

      By Kady Cravens, Why Standard Operating Procedures Are Crucial For The Success Of Your Cannabis Business |

      When your business is in the Cannabis industry, compliance with the regulations is the bottom line to keeping the doors open.
      So why are there still so many facilities that are operating without SOP practices in place?

      Today, we will take a closer look at the benefits of having a thorough SOP, what can happen when you don’t have an SOP in place and some solutions to get you started on your journey to full compliance today.

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      Kady Cravens

      Why Standard Operating Procedures Are Crucial For The Success Of Your Cannabis Business |

      Presentation Abstract:
      About:
      Kady Cravens is the CEO and founder of BuildMySOP.com, an interactive software that supports the Cannabis industry with Standard Operating Procedures. Her extensive background in all facility types allowed her to become an expert in Compliance, employee training, and SOPs, helping many startups and existing Cannabis companies with compliance and operating procedures. She also co-hosts a monthly podcast “Ask The Regulator” sharing knowledge of compliance practices in the Cannabusiness industry.

      Jenny Germano

      By Jenny Germano, Create a Culture of Compliance: Avoiding Compliance Complacency in the Face of More Regulations |

      It’s important more than ever to ensure there is a strong foundation for compliance in place, as newly awarded licensed operators enter the adult-use cannabis market. Whether you have been awarded a license, or are an existing operator or thinking about entering the market, Compliance is one of the most important factors when it comes to running a successful business under the regulatory microscope.

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      Jenny Germano

      Create a Culture of Compliance: Avoiding Compliance Complacency in the Face of More Regulations |

      Presentation Abstract:
      About:
      Jenny is a long-time industry veteran, witnessing the Cannabis Industry in Colorado going from an unregulated wild west in 2009 to the regulated market of 2022. This experience has taught her the importance of understanding regulations and creating a culture of compliance in the workforce. In 2015 she founded ICS Consulting Service and transitioned from being an employee in the regulated Cannabis Industry to CEO of a compliance focused consulting business.

      Derek Stucki

      By Derek Stucki, Cannabis odor, Be in the Know |

      Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

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      Derek Stucki

      Cannabis odor, Be in the Know |

      Presentation Abstract:
      About:
      Derek is passionate about helping the industry overcome its biggest obstacle – odor. A veteran in the battle against odor from industrial waste to cannabis. As VP of Business Development for Cannabusters, his mission is to help the industry win the odor game.

      Rick Rainbolt

      By Rick Rainbolt, How to Develop & Succeed in the Premium Exotic Flower Niche |

      Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program. We’ll cover the (1) Facility (2) Genetics (3) Cultivation. Learn the 3 fundamentals for success in the premium exotic flower niche, the 5 fundamentals to building a premium exotic flower facility, how to set up the facility for perpetual rotation for monthly harvest and how to set up the facility to properly interact with genetics and cultivation.

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      Rick Rainbolt

      How to Develop & Succeed in the Premium Exotic Flower Niche |

      Presentation Abstract:
      About:
      Rick founded Hemp Geo Institute, LLC. on January 10th, 2017. Over the past several years, HGI has established itself as the ‘go-to’ organization for world-class cannabis education, resources and the development of CRAFT premium exotic flower grow operations. In 2020, Rick designed a proprietary premium exotic flower, ‘Seed-2-Cure’ facility under the brand Canna Cobra, LLC. which offers continuous production, equipped with top vetted equipment and methods that create a completely controlled micro-environment from seed to final curing. Rick has played a role in the Legislative process in helping states become legal to grow Industrial Hemp/Cannabis in addition to consulting on the development of rules and regulation packages.

      Justin Esquivel

      By Justin Esquivel, Genetics, Cannabis Tissue Culture & Advanced Cultivation |

      Take a deep dive into why stable genetics are so important and how you can implement tissue culture into any size cultivation canopy. This will educate & teach the grower how to achieve frosty & flavorful buds time after time! Learn about how to keep your crop bacteria & pest free from start to finish! Become aware of the greatest and most advanced tricks that can be implemented in home or commercial cultivation to achieve exotic premium buds. Understand what to look for when choosing the genetics that you will be cultivating under your BRAND. Once it’s out there, you can’t take it back! The cream always rises to the top!

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      Justin Esquivel

      Genetics, Cannabis Tissue Culture & Advanced Cultivation |

      Presentation Abstract:
      About:
      Esquivel, President & Geneticist, Green Luster Phenos LLC, has been an influencer and leader in the cannabis industry for fourteen (14) years. Esquivel was the head grower and geneticist of a 20,000 sq. ft indoor commercial-scale cultivation operation out in Colorado back in 2012. Justin has consulted with 62 cannabis facilities, 34 of which operate commercial canopies. He brings standard operating procedures to a gold standard. Esquivel also specializes in Cannabis Tissue Culture & Selective Homozygous Breeding, enabling his company to bring tailored offspring to growers globally!

      Joseph Zahaitis

      By Joseph Zahaitis, The State of Cannabis – A Payments Perspective |

      – Current state of cannabis payments (Best Practices do’s and don’ts)
      – Payment considerations (things to watch out for)
      – Payment considerations (things to LOOK for)
      – Simple banking considerations (some more do’s and don’ts)
      – Crypto
      – Wallets
      – Credit Cards

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      Joseph Zahaitis

      The State of Cannabis – A Payments Perspective |

      Presentation Abstract:
      About:
      Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance. Bankcard International Group (BIG) is a boutique merchant services payment processor based in Vancouver WA focused on servicing higher risk payment processing clients, with a particular focus on the cannabis industry. With a management team that has been helping clients for over a decade with their cannabis related business based on an honest approach to this unique and growing industry.

      Teresa Kearney

      By Teresa Kearney, Protecting Your Green: Utilizing Payroll, HR and Timekeeping to Keep Your Cannabis Operation Compliant |

      For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.

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      Teresa Kearney

      Protecting Your Green: Utilizing Payroll, HR and Timekeeping to Keep Your Cannabis Operation Compliant |

      Presentation Abstract:
      About:
      Teresa Kearney is the VP of Sales for Panacea Payroll. Panacea is solely focused on providing Payroll, HR and Timekeeping systems to the cannabis industry. Teresa earned a B.S. in Education at Indiana Univ. of PA and completed graduate study in Psychology at Texas A&M University. While residing in multiple states in the US, she has worked in a variety of fields. Teresa had been in payroll for 8 years before applying her extensive skill set to the growing cannabis industry for the past 4+ years.

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