Beyond the Bottle: A Look Into the Future of CBD Products & How Brands Can Thrive in an Evolving Market
Whether it is pioneering a marketing communication strategy to propel a new service line, identifying a market niche to launch a new product into the market, or developing a brand voice that breathes life into a company culture and insights consumers, Jessica has spent the last 15 years partnering with companies to ignite record growth.
Jessica CloeterPresentation Abstract:
So you want to bring a Hemp product to market? Or maybe you already have. How are you going to stand out in a sea of CBD brands that have flooded the market? We'll take a look at upcoming trends from the larger nutrition industry, discuss consumer feedback on mediums and strengths, identify ways to reach your market niche, and learn how your brand can not only sustain, but thrive.About:
Whether it is pioneering a marketing communication strategy to propel a new service line, identifying a market niche to launch a new product into the market, or developing a brand voice that breathes life into a company culture and insights consumers, Jessica has spent the last 15 years partnering with companies to ignite record growth.
Getting Your Business Funded in the Cannabis Industry
Khadijah Adams is originally from Sugar Land, Texas and has been a full-time entrepreneur since 1997. Selling everything she owned, Khadijah entered the cannabis industry in 2014 by way of the Colorado market. She began investing in cannabis-related companies shortly thereafter and formed MIPR Holdings where she served as the founder and senior managing partner for 3-1/2 years and was responsible for consulting and connecting accredited investors to viable investment opportunities in the space
Khadijah AdamsPresentation Abstract:
The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.About:
Khadijah Adams is originally from Sugar Land, Texas and has been a full-time entrepreneur since 1997. Selling everything she owned, Khadijah entered the cannabis industry in 2014 by way of the Colorado market. She began investing in cannabis-related companies shortly thereafter and formed MIPR Holdings where she served as the founder and senior managing partner for 3-1/2 years and was responsible for consulting and connecting accredited investors to viable investment opportunities in the space
The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand
Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .
Johnathan McFarlanePresentation Abstract:
Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.About:
Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry.
Looking forward to the 2022 Farm Bill
Jim Higdon is the author of the Cornbread Mafia, and the co-founder of the Cornbread Hemp Company. The Cornbread Mafia is the true story of the biggest domestic marijuana syndicate in American history, which was headquartered in Higdon’s hometown in Kentucky.
Jim HigdonPresentation Abstract:
TBAAbout:
Jim Higdon is the author of the Cornbread Mafia, and the co-founder of the Cornbread Hemp Company. The Cornbread Mafia is the true story of the biggest domestic marijuana syndicate in American history, which was headquartered in Higdon's hometown in Kentucky. Seventy men were arrested on 30 farms in 10 states with 200 tons of marijuana between 1985 and 1989. Higdon published his book n 2012 and it became a best-seller. He then became a journalist, covering cannabis for POLITICO and Kentucky news for the Washington Post. In 2018, he co-founded Cornbread Hemp to extend the Kentucky hemp tradition into the future.
Jim Higdon is the author of the Cornbread Mafia, and the co-founder of the Cornbread Hemp Company. The Cornbread Mafia is the true story of the biggest domestic marijuana syndicate in American history, which was headquartered in Higdon's hometown in Kentucky. Seventy men were arrested on 30 farms in 10 states with 200 tons of marijuana between 1985 and 1989. Higdon published his book n 2012 and it became a best-seller. He then became a journalist, covering cannabis for POLITICO and Kentucky news for the Washington Post. In 2018, he co-founded Cornbread Hemp to extend the Kentucky hemp tradition into the future.
