Austin 2021

Speakers

Texas has finally joined the Green Rush with its freshly-passed hemp-friendly laws. Join us in Austin, Texas, to discover the rapidly growing world of CBD, hemp and cannabis from our expert speakers.

Genetic Selecting and Strategic Cultivation

By Justin Esquivel, |

Justin Esquivel, president/founder Green Luster Phenos, LLC and Chief Genetics & Headmaster Grower for Hemp Geo Institute, LLC has been an influencer and leader in the cannabis industry for twelve (12) years.

Justin was the headmaster grower and lead a genetics division of a large 20,000 sq. ft indoor commercial-scale cultivation operation based out of Colorado. Justin also had his hands in the development of two more commercial size operations in 2012 in the medical cannabis sector.

He brings standard operating procedures to a gold standard. Justin collaborates with many other expert breeding companies based out of Spain & Amsterdam allowing his genetics company the ability to bring an entirely new genome to the states! A genome that is one of a kind and scarce on the market.

Justin specializes and with great passion, in creating superlative genetics that provide growers predictable and uniform offspring. He provides Green Luster Phenos to a highly selective group of licensed growers. His unique methodology of selective homozygous breeding and cannabis specific stratification has attracted the top thought leaders in the breeding world.

When he’s not in one of his breeding chambers or out in the field consulting, he’s at home with his lovely wife and beautiful daughter.

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Justin Esquivel
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Presentation Abstract:
Selecting genetics that were bred for your specific region. Seed viability, the importance of a “radical. Cultivation techniques appropriate for your end product, environment and genotype.
About:
Justin Esquivel, president/founder Green Luster Phenos, LLC and Chief Genetics & Headmaster Grower for Hemp Geo Institute, LLC has been an influencer and leader in the cannabis industry for twelve (12) years. Justin was the headmaster grower and lead a genetics division of a large 20,000 sq. ft indoor commercial-scale cultivation operation based out of Colorado. Justin also had his hands in the development of two more commercial size operations in 2012 in the medical cannabis sector. He brings standard operating procedures to a gold standard. Justin collaborates with many other expert breeding companies based out of Spain & Amsterdam allowing his genetics company the ability to bring an entirely new genome to the states! A genome that is one of a kind and scarce on the market. Justin specializes and with great passion, in creating superlative genetics that provide growers predictable and uniform offspring. He provides Green Luster Phenos to a highly selective group of licensed growers. His unique methodology of selective homozygous breeding and cannabis specific stratification has attracted the top thought leaders in the breeding world. When he’s not in one of his breeding chambers or out in the field consulting, he’s at home with his lovely wife and beautiful daughter.

Cannabis Security from Application to Operation

By Tony Gallo, |

Tony Gallo is a licensed security consultant and Managing Partner for Sapphire Risk Advisory Group, named one of the Top 100 ancillary companies in the cannabis industry. Tony has more than 30 years of retail experience in the Loss Prevention, Audit, Safety, and Risk/Emergency Management fields. He is considered one of the leading authorities in cannabis security, armed robberies and burglary investigations. Tony is a published author on cannabis security designs.

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Tony Gallo
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Presentation Abstract:
The objective is to educate individuals seeking the process of Designing a Cannabis Security Plan during their application stage of getting an MMJ business license. The key topics in a security plan that will be covered are: Facility Security Security Surveillance Product Security Policies and Procedures Furthermore, the attendees will be walked through the process of making sure these areas are met and designed well after they have won their MMJ business license.
About:
Tony Gallo is a licensed security consultant and Managing Partner for Sapphire Risk Advisory Group, named one of the Top 100 ancillary companies in the cannabis industry. Tony has more than 30 years of retail experience in the Loss Prevention, Audit, Safety, and Risk/Emergency Management fields. He is considered one of the leading authorities in cannabis security, armed robberies and burglary investigations. Tony is a published author on cannabis security designs.

A Higher Cause: The Importance of Certified Organic Cannabis

By Sage Howell, |

Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn’t thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

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Sage Howell
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Presentation Abstract:
All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.
About:
Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn't thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits

By Stephen Raisner, |

Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

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Stephen Raisner
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Presentation Abstract:
Aquaponics can help producers increase growth speeds, reduce flowering times, increase terpene & cannabinoid levels while adding additional revenue streams. This presentation covered many of the basics and a few methods we have developed for aquaponics that can greatly benefit soil producers as well.
About:
Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

Effecting Drug Policy Reform at the Local Level: 101

By Courtney Barnes, |

Courtney Barnes is a Founding Partner at Barnes Caplan, LLC, a boutique hemp business law firm based in Denver, Colorado. Ms. Barnes advises clients on regulatory compliance, risk management, and other strategic matters as it relates to the production and distribution of hemp and other plant-based products in the United States. Ms. Barnes also specializes in complex legal analysis relating to the manufacture, marketing, and sale of a variety of natural compounds and has extensive experience drafting and helping to implement state and local policy reform measures relating to the decriminalization of psychedelics and the establishment of cannabis regulatory regimes (inclusive of hemp and marijuana).

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Courtney Barnes
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Presentation Abstract:
This presentation is designed to empower psychedelics policy reform advocates to make positive changes in their communities by providing participants with a basic understanding of the legal and strategic considerations applicable to effecting drug policy reform in municipal law. In 2019, Denver became the first city in the United States to decriminalize psilocybin via a ballot measure, catalyzing a nationwide psychedelics reform movement. Shortly after that, Oakland and Santa Cruz, California, adopted resolutions deprioritizing law enforcement of a broad range of natural psychedelic substances (referred to as entheogens). There are now psychedelics decriminalization efforts underway in more than 100 cities across the U.S. This discussion will explain how drugs, particularly psychedelics, are regulated in the U.S., dissect the policy approaches taken by Denver and Oakland, and outline legal considerations and strategies for drafting and passing local legislation in your city or town.
About:
Courtney Barnes is a Founding Partner at Barnes Caplan, LLC, a boutique hemp business law firm based in Denver, Colorado. Ms. Barnes advises clients on regulatory compliance, risk management, and other strategic matters as it relates to the production and distribution of hemp and other plant-based products in the United States. Ms. Barnes also specializes in complex legal analysis relating to the manufacture, marketing, and sale of a variety of natural compounds and has extensive experience drafting and helping to implement state and local policy reform measures relating to the decriminalization of psychedelics and the establishment of cannabis regulatory regimes (inclusive of hemp and marijuana).

Hypoendocanabinoidism

By Mark Layman MD, |

I have been practicing Internal Medicine for 24 years. I co-founded and am the CEO of Bene Canna Company (formerly Layman & Gauger). We have been in business since August of 2019. I have been in the unique position of being able to follow my patients taking our products over time. I will discuss the medical conditions that CBD is good for and which ones it is not. My experience has shown me that CBD works really well for some and NOT at all for others. Could this be due to hypoendocannabinoidism?

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Mark Layman MD
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Presentation Abstract:
I will speak about my personal and clinical experience with CBD. Why CBD works well for some, but not others. This will lead into the definition of Hypoendocannabinoidism. I will also invite and encourage questions and discussions.
About:
I have been practicing Internal Medicine for 24 years. I co-founded and am the CEO of Bene Canna Company (formerly Layman & Gauger). We have been in business since August of 2019. I have been in the unique position of being able to follow my patients taking our products over time. I will discuss the medical conditions that CBD is good for and which ones it is not. My experience has shown me that CBD works really well for some and NOT at all for others. Could this be due to hypoendocannabinoidism?

By Lee Vernon, CBD and the Workplace: CBD is legal, but are your workplace policies? |

Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

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Lee Vernon
CBD and the Workplace: CBD is legal, but are your workplace policies? |

Presentation Abstract:
With the legalization of hemp based CBD, employees have the option to take CBD products which can be purchased over the counter. As an employer, consideration towards practical company policies regarding CBD use needs to be addressed in order to protect not only employers, but the employees as well. Ideas and discussion will be presented towards the implementation and initiation of policies that stipulate CBD and its use within a company. Pro's/Con's will be addressed to limit the liabilities.
About:
Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

Getting Your Business Funded in the Cannabis Industry

By Khadijah Adams, |

Ms. Adams is a motivational speaker. She sits on the Advisory Board of The Color of Cannabis (TCC) 2020-2021 and is the Chair of the Diversity, Equity, and Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020-2021, she is a Board Member of Gratitude Blossom CBD (San Diego), Advisory Board Member of Calyxeum Cultivation (MI) and Board Member of CannaCan (Ohio). Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” business empowerment and coaching movement. Her goal is to empower women in business by providing them with the resources and tools needed to help them become successful. She is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self Sabotage” published by Sisterhood Publishing and released on February 1, 2021.

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Khadijah Adams
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Presentation Abstract:
The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.
About:
Ms. Adams is a motivational speaker. She sits on the Advisory Board of The Color of Cannabis (TCC) 2020-2021 and is the Chair of the Diversity, Equity, and Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020-2021, she is a Board Member of Gratitude Blossom CBD (San Diego), Advisory Board Member of Calyxeum Cultivation (MI) and Board Member of CannaCan (Ohio). Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” business empowerment and coaching movement. Her goal is to empower women in business by providing them with the resources and tools needed to help them become successful. She is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self Sabotage” published by Sisterhood Publishing and released on February 1, 2021.

Hemp Retail Operations

By Leah Lakstins, |

Leah Lakstins is the founder of Higher Ed Hemp Tours and on a mission to connect educated consumers with verified hemp brands and retailers . She is also an UNLV Certified Cannabis Professional with more than 15 years experience helping entrepreneurs and startup brands grow into multi-million dollar corporations. As a native Kentuckian, she is passionate about cannabis education, specifically the impact of hemp on local communities.

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Leah Lakstins
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Presentation Abstract:
Find out what consumers really want! And learn the key foundations for success in hemp retail. We will discuss unique customer retention strategies and the key reports that you MUST run regularly. In this presentation, we will also share our latest consumer feedback surveys from hemp tours in Texas.
About:
Leah Lakstins is the founder of Higher Ed Hemp Tours and on a mission to connect educated consumers with verified hemp brands and retailers . She is also an UNLV Certified Cannabis Professional with more than 15 years experience helping entrepreneurs and startup brands grow into multi-million dollar corporations. As a native Kentuckian, she is passionate about cannabis education, specifically the impact of hemp on local communities.

It's not you, it's them – building cannabis brands in a saturated market

By Dino Carter, |

Dino H Carter has over 20 years of extensive marketing experience, from working with Levi’s, MTV-Europe, and Alfa Romeo to small businesses and entrepreneurs in cannabis, DNA testing, fin-tech and more. He has a unique approach and an in-depth understanding of the interaction between brands, consumers, and commerce.
Dino lived, traveled, and worked in three continents, he is a speaker, writes to cannabis magazines in the USA and Europe, and a member of the American Marketing Association.

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Dino Carter
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Presentation Abstract:
Cannabiz is getting harder and harder. It's easy to start a business but so hard to maintain success. So how do you build a brand and creating effective marketing when the competition is so fierce? In his talk, brand strategist & marketing expert Dino H Carter dives into the concept of brand building and the right marketing tactics you should use to achieve business growth and success in the saturated cannabis industry
About:
Dino H Carter has over 20 years of extensive marketing experience, from working with Levi's, MTV-Europe, and Alfa Romeo to small businesses and entrepreneurs in cannabis, DNA testing, fin-tech and more. He has a unique approach and an in-depth understanding of the interaction between brands, consumers, and commerce. Dino lived, traveled, and worked in three continents, he is a speaker, writes to cannabis magazines in the USA and Europe, and a member of the American Marketing Association.

Understanding Texas HB 1325 and Implementing Regulations

By Courtney Barnes, |

Courtney Barnes is an attorney at Vicente Sederberg LLP, a leading national cannabis law firm. She assists clients in navigating the complex regulations governing the production, manufacture, and distribution of hemp and hemp products in the U.S. Ms. Barnes also has extensive experience in drafting and helping implement state and local cannabis regulatory regimes. Most notably, she assisted with the drafting of Texas House Bill 1325 and the American Hemp Campaign’s Model Hemp Production Plan.

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Courtney Barnes
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Presentation Abstract:
About:
Courtney Barnes is an attorney at Vicente Sederberg LLP, a leading national cannabis law firm. She assists clients in navigating the complex regulations governing the production, manufacture, and distribution of hemp and hemp products in the U.S. Ms. Barnes also has extensive experience in drafting and helping implement state and local cannabis regulatory regimes. Most notably, she assisted with the drafting of Texas House Bill 1325 and the American Hemp Campaign's Model Hemp Production Plan.

The Texas Political Landscape for Hemp, CBD, and Marijuana

By Andrew Cates, |

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

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Andrew Cates
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Presentation Abstract:
While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement? This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.
About:
The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

CBD Marketing 101 in an Unregulated Market

By Shayda Torabi, Co-Founder - RESTART CBD |

For a plant that’s unregulated, we sure have a lot of legal hoops we have to jump through. We can’t advertise on platforms like Facebook and Instagram, yet more and more brands are hitting the online marketplace than ever before. In this talk we’ll dive into what you can, and can’t do to ensure you and your business are set up for success when it comes to marketing your brand in an unregulated market. Learn from industry professional Shayda Torabi who will give insight into alternative solutions you can take advantage of to get your brand out there now!

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Shayda Torabi
Co-Founder - RESTART CBD |

Presentation Abstract:
For a plant that’s unregulated, we sure have a lot of legal hoops we have to jump through. We can’t advertise on platforms like Facebook and Instagram, yet more and more brands are hitting the online marketplace than ever before. In this talk we’ll dive into what you can, and can’t do to ensure you and your business are set up for success when it comes to marketing your brand in an unregulated market. Learn from industry professional Shayda Torabi who will give insight into alternative solutions you can take advantage of to get your brand out there now!
About:
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

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