Austin 2021

Speakers

Texas has finally joined the Green Rush with its freshly-passed hemp-friendly laws. Join us in Austin, Texas, to discover the rapidly growing world of CBD, hemp and cannabis from our expert speakers.

Cannabis: Why Veterans are choosing the plant over the pill.

By Robert Head, |

Robert Head is a US Army Veteran who served with the infantry from 2003-2007. He has 29 months of combat experience and leadership. After the Army Robert set his eyes on Texas A&M University where he graduated in 2010. After his bout with pills and alcohol, he found cannabis saved his life. Since then he has he has helped start a medical cannabis farm in Maine and works to educate the community on cannabis and why veterans need access to it.

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Robert Head
|

Presentation Abstract:
Veterans are using cannabis over their prescribed pills all across the nation. Whether they are in a legal state or not, veterans are purchasing and using cannabis to replace many pills. From PTSD, TBI, cancer, and other ailment suffered from the battlefield, veterans use cannabis to treat their medical issues claiming much better results than their doctor prescribed pills. Why is this? Much of it has to do with the change in their daily routines due to cannabis use.
About:
Robert Head is a US Army Veteran who served with the infantry from 2003-2007. He has 29 months of combat experience and leadership. After the Army Robert set his eyes on Texas A&M University where he graduated in 2010. After his bout with pills and alcohol, he found cannabis saved his life. Since then he has he has helped start a medical cannabis farm in Maine and works to educate the community on cannabis and why veterans need access to it.

CBD 101: An overview for Beginner's

By Jason Cohen, |

Jason Cohen’s mission is to educate and promote a healthy lifestyle that includes a clean diet of primarily organic unprocessed food, regular exercise and holistic medicine whenever possible. He is a strong advocate of using whole plant supplements to help enhance our overall well being. Cohen founded Tessera Naturals to provide the highest quality CBD possible to an industry saturated by many questionable brands and products that are flooding the market due to this hot new “trend”.

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Jason Cohen
|

Presentation Abstract:
Many people are interested in CBD due to its explosive growth, yet there is still a lot of confusion around it. This session will cover the basics, from what CBD is, the difference between CBD and THC, the difference between hemp and marijuana, how CBD works (a brief overview of the endocannabinoid system), the different types of CBD products (full spectrum vs broad spectrum vs isolate), the different formats for consuming CBD, how to find the proper dose, and what to look for when buying CBD.
About:
Jason Cohen's mission is to educate and promote a healthy lifestyle that includes a clean diet of primarily organic unprocessed food, regular exercise and holistic medicine whenever possible. He is a strong advocate of using whole plant supplements to help enhance our overall well being. Cohen founded Tessera Naturals to provide the highest quality CBD possible to an industry saturated by many questionable brands and products that are flooding the market due to this hot new "trend".

By Lee Vernon, CBD and the Workplace: CBD is legal, but are your workplace policies? |

Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

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Lee Vernon
CBD and the Workplace: CBD is legal, but are your workplace policies? |

Presentation Abstract:
With the legalization of hemp based CBD, employees have the option to take CBD products which can be purchased over the counter. As an employer, consideration towards practical company policies regarding CBD use needs to be addressed in order to protect not only employers, but the employees as well. Ideas and discussion will be presented towards the implementation and initiation of policies that stipulate CBD and its use within a company. Pro's/Con's will be addressed to limit the liabilities.
About:
Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

Beyond the Bottle: A Look Into the Future of CBD Products & How Brands Can Thrive in an Evolving Market

By Jessica Cloeter, |

Whether it is pioneering a marketing communication strategy to propel a new service line, identifying a market niche to launch a new product into the market, or developing a brand voice that breathes life into a company culture and insights consumers, Jessica has spent the last 15 years partnering with companies to ignite record growth.

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Jessica Cloeter
|

Presentation Abstract:
So you want to bring a Hemp product to market? Or maybe you already have. How are you going to stand out in a sea of CBD brands that have flooded the market? We'll take a look at upcoming trends from the larger nutrition industry, discuss consumer feedback on mediums and strengths, identify ways to reach your market niche, and learn how your brand can not only sustain, but thrive.
About:
Whether it is pioneering a marketing communication strategy to propel a new service line, identifying a market niche to launch a new product into the market, or developing a brand voice that breathes life into a company culture and insights consumers, Jessica has spent the last 15 years partnering with companies to ignite record growth.

Why Veterans are choosing a plant instead of pills

By Robert Head, |

Robert Head is a US Army Veteran who served with the infantry from 2003-2007. He has 29 months of combat experience and leadership. After the Army Robert set his eyes on Texas A&M University where he graduated in 2010. After his bout with pills and alcohol, he found cannabis saved his life. Since then he has he has helped start a medical cannabis farm in Maine and works to educate the community on cannabis and why veterans need access to it.

Learn More

Robert Head
|

Presentation Abstract:
The veteran community is unique when it comes to healthcare. Research shows that veterans are 60% more likely to become addicted to opioids than civilians. Intervention is necessary to prevent conditions from getting worse. The current standard of care within the Veterans Administration includes multiple prescription medications that frequently lead to additional medical issues requiring additional prescription drugs. The system is quickly becoming unsustainable, as it often results in overdose or suicide attempt. Many veterans are choosing to replace their pills with a plant. The active ingredients in cannabis drive three main responses from the body: increased water consumption, uninterrupted sleep, and improved social relationships. These three impacts create a foundation for the veteran to regain control of their health and contribute to society in a meaningful way. This presentation focuses on these healthy side effects, and the benefit to the veteran’s community and society at-large. Key Topics · What Is Cannabis? · The veteran mind · Sleep, hydration, and healing through cannabis · The veteran’s role in our communities
About:
Robert Head is a US Army Veteran who served with the infantry from 2003-2007. He has 29 months of combat experience and leadership. After the Army Robert set his eyes on Texas A&M University where he graduated in 2010. After his bout with pills and alcohol, he found cannabis saved his life. Since then he has he has helped start a medical cannabis farm in Maine and works to educate the community on cannabis and why veterans need access to it.

Getting Your Business Funded in the Cannabis Industry

By Khadijah Adams, |

Khadijah Adams is originally from Sugar Land, Texas and has been a full-time entrepreneur since 1997. Selling everything she owned, Khadijah entered the cannabis industry in 2014 by way of the Colorado market. She began investing in cannabis-related companies shortly thereafter and formed MIPR Holdings where she served as the founder and senior managing partner for 3-1/2 years and was responsible for consulting and connecting accredited investors to viable investment opportunities in the space

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Khadijah Adams
|

Presentation Abstract:
The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.
About:
Khadijah Adams is originally from Sugar Land, Texas and has been a full-time entrepreneur since 1997. Selling everything she owned, Khadijah entered the cannabis industry in 2014 by way of the Colorado market. She began investing in cannabis-related companies shortly thereafter and formed MIPR Holdings where she served as the founder and senior managing partner for 3-1/2 years and was responsible for consulting and connecting accredited investors to viable investment opportunities in the space

Hemp Retail Operations

By Leah Lakstins, |

Leah Lakstins is the founder of Higher Ed Hemp Tours and on a mission to connect educated consumers with verified hemp brands and retailers . She is also an UNLV Certified Cannabis Professional with more than 15 years experience helping entrepreneurs and startup brands grow into multi-million dollar corporations. As a native Kentuckian, she is passionate about cannabis education, specifically the impact of hemp on local communities.

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Leah Lakstins
|

Presentation Abstract:
Find out what consumers really want! And learn the key foundations for success in hemp retail. We will discuss unique customer retention strategies and the key reports that you MUST run regularly. In this presentation, we will also share our latest consumer feedback surveys from hemp tours in Texas.
About:
Leah Lakstins is the founder of Higher Ed Hemp Tours and on a mission to connect educated consumers with verified hemp brands and retailers . She is also an UNLV Certified Cannabis Professional with more than 15 years experience helping entrepreneurs and startup brands grow into multi-million dollar corporations. As a native Kentuckian, she is passionate about cannabis education, specifically the impact of hemp on local communities.

It's not you, it's them – building cannabis brands in a saturated market

By Dino Carter, |

Dino H Carter has over 20 years of extensive marketing experience, from working with Levi’s, MTV-Europe, and Alfa Romeo to small businesses and entrepreneurs in cannabis, DNA testing, fin-tech and more. He has a unique approach and an in-depth understanding of the interaction between brands, consumers, and commerce.
Dino lived, traveled, and worked in three continents, he is a speaker, writes to cannabis magazines in the USA and Europe, and a member of the American Marketing Association.

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Dino Carter
|

Presentation Abstract:
Cannabiz is getting harder and harder. It's easy to start a business but so hard to maintain success. So how do you build a brand and creating effective marketing when the competition is so fierce? In his talk, brand strategist & marketing expert Dino H Carter dives into the concept of brand building and the right marketing tactics you should use to achieve business growth and success in the saturated cannabis industry
About:
Dino H Carter has over 20 years of extensive marketing experience, from working with Levi's, MTV-Europe, and Alfa Romeo to small businesses and entrepreneurs in cannabis, DNA testing, fin-tech and more. He has a unique approach and an in-depth understanding of the interaction between brands, consumers, and commerce. Dino lived, traveled, and worked in three continents, he is a speaker, writes to cannabis magazines in the USA and Europe, and a member of the American Marketing Association.

Understanding Texas HB 1325 and Implementing Regulations

By Courtney Barnes, |

Courtney Barnes is an attorney at Vicente Sederberg LLP, a leading national cannabis law firm. She assists clients in navigating the complex regulations governing the production, manufacture, and distribution of hemp and hemp products in the U.S. Ms. Barnes also has extensive experience in drafting and helping implement state and local cannabis regulatory regimes. Most notably, she assisted with the drafting of Texas House Bill 1325 and the American Hemp Campaign’s Model Hemp Production Plan.

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Courtney Barnes
|

Presentation Abstract:
About:
Courtney Barnes is an attorney at Vicente Sederberg LLP, a leading national cannabis law firm. She assists clients in navigating the complex regulations governing the production, manufacture, and distribution of hemp and hemp products in the U.S. Ms. Barnes also has extensive experience in drafting and helping implement state and local cannabis regulatory regimes. Most notably, she assisted with the drafting of Texas House Bill 1325 and the American Hemp Campaign's Model Hemp Production Plan.

The Texas Political Landscape for Hemp, CBD, and Marijuana

By Andrew Cates, |

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

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Andrew Cates
|

Presentation Abstract:
While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement? This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.
About:
The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

Building Business & Web Traffic Through Pay-Per-Click Ads-A Crash Course for Cannabis Brands

By Seth Worby, CEO & Co-Founder - Cannabis Creative Group | Room 1 10:00 AM

Seth Worby is the CEO & Co-Founder of Cannabis Creative Group and Champ Internet. CCG is a digital marketing firm providing a suite of solutions to 420 friendly brands and products. Recent clients include High Purity Extractions, the National Cannabis Risk Management Association, Sweet Dirt, Revolutionary Clinics, Tricann, and High Purity 710.

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Seth Worby
CEO & Co-Founder - Cannabis Creative Group | Room 1 10:00 AM

Presentation Abstract:
TBA
About:

Seth Worby is the CEO & Co-Founder of Cannabis Creative Group and Champ Internet. CCG is a digital marketing firm providing a suite of solutions to 420 friendly brands and products. Recent clients include High Purity Extractions, the National Cannabis Risk Management Association, Sweet Dirt, Revolutionary Clinics, Tricann, and High Purity 710.

Podcasts Featuring Seth:
MJ Bulls Podcast
Startup Stoners
Periodic Effects

Looking forward to the 2022 Farm Bill

By Jim Higdon, Co-Founder - Cornbread Hemp |

Jim Higdon is the author of the Cornbread Mafia, and the co-founder of the Cornbread Hemp Company. The Cornbread Mafia is the true story of the biggest domestic marijuana syndicate in American history, which was headquartered in Higdon’s hometown in Kentucky.

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Jim Higdon
Co-Founder - Cornbread Hemp |

Presentation Abstract:
TBA
About:

Jim Higdon is the author of the Cornbread Mafia, and the co-founder of the Cornbread Hemp Company. The Cornbread Mafia is the true story of the biggest domestic marijuana syndicate in American history, which was headquartered in Higdon's hometown in Kentucky. Seventy men were arrested on 30 farms in 10 states with 200 tons of marijuana between 1985 and 1989. Higdon published his book n 2012 and it became a best-seller. He then became a journalist, covering cannabis for POLITICO and Kentucky news for the Washington Post. In 2018, he co-founded Cornbread Hemp to extend the Kentucky hemp tradition into the future.

Building the ultimate CBD machine

By Shayda Torabi, Co-Founder - RESTART CBD |

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, an education first CBD wellness brand.

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Shayda Torabi
Co-Founder - RESTART CBD |

Presentation Abstract:
TBA
About:

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, an education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Additionally, she runs an Austin based travel and lifestyle account called @withshayda, which has afforded her opportunities to work with brands ranging from Texas Monthly and SoulCycle to The Westin. When she's not busy looking for the best vegan ice cream on the road, you can find her in her hometown of Austin, Texas pursuing her passions for fitness, wellness, and self care.

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