Dallas 2021

Speakers

Texas has finally joined the Green Rush with its freshly-passed hemp-friendly laws. Learn from expert speakers on endocannabinoid science, health and wellness, hemp cultivation, business strategies, marketing, entrepreneurship, policy reform and more. Join us at the Lucky Leaf Expo in Dallas, Texas.

We are hard at work getting the speaker lineup ready!

Please check back two weeks before the show. Thanks!

Christopher Eggers

Cannabis Physical Security and Common Pitfalls

By Christopher Eggers, |

Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.

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Christopher Eggers

Cannabis Physical Security and Common Pitfalls
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Presentation Abstract:
Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.
About:
Chris Eggers recently left a 12+ year career in Law Enforcement and spent time working undercover in Oakland, California. Chris is an expert in burglary and robbery prevention. What separates Chris from other consultants in his space, is his inside knowledge, gained from admitted offenders who taught Chris what they look for when targeting a person or business. Chris is uniquely qualified to protect your Cannabis business. Chris has spoken at multiple Social Equity Boot Camps around the US,

Andrew Cates

Chris Sanchez

Dustin Cox

Cannabis Lobbying in Texas Panel

By Andrew Cates, |

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

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Andrew Cates

Chris Sanchez

Dustin Cox

Cannabis Lobbying in Texas Panel
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Presentation Abstract:
While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement? This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.
About:
The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

Andrew Bish

Hemp Profitability: 2021

By Andrew Bish, |

Economics on growing & processing hemp for Fiber, Grain, and Flower.

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Andrew Bish

Hemp Profitability: 2021
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Presentation Abstract:
Economics on growing & processing hemp for Fiber, Grain, and Flower.
About:
Andrew Bish is the Founder & CEO of Hemp Harvest Works & COO of Bish Enterprises, both of Giltner, NE. Bish Enterprises, founded in 1976 known worldwide for combine header adapters, is a harvesting equipment manufacturer, design, engineering, and research firm. Hemp Harvest Works is a machinery sales business focused on bringing a complete line of equipment & ancillary solutions to both hemp producers and/or processors.

Kelvin Melton

CO2 Enrichment & Safety: Benefits, Risk, and Safety of CO2 Implementation

By Kelvin Melton, |

Through this brief and dynamic 15-minute PowerPoint presentation, Kelvin will illustrate the many benefits of greenhouse CO2 enrichment systems. The audience will walk away with a detailed understanding of what makes these systems great and safe, as well as, the profit benefits of enriching with CO2. Driving home the safety elements and Fire Department relationship factors, everyone in ear-shot will be more confident, safe, and profitable after their time with Kelvin.

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Kelvin Melton

CO2 Enrichment & Safety: Benefits, Risk, and Safety of CO2 Implementation
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Presentation Abstract:
Through this brief and dynamic 15-minute PowerPoint presentation, Kelvin will illustrate the many benefits of greenhouse CO2 enrichment systems. The audience will walk away with a detailed understanding of what makes these systems great and safe, as well as, the profit benefits of enriching with CO2. Driving home the safety elements and Fire Department relationship factors, everyone in ear-shot will be more confident, safe, and profitable after their time with Kelvin.
About:
With well over a decade of experience, Kelvin Melton has proven himself as a visionary in the cannabis industry. In 2013 Kelvin started Universal Controls, LLC located in Denver, Colorado. Universal Controls designs, manufactures, installs, and services automated CO2 safety and enrichment, environmental, irrigation, and nutrient injection control systems for indoor and greenhouse facilities.

Michael Weinstein

Cooking Demo: CBD Infused Green Extra Virgin Olive Oil/Roasted Beet Hummus w/Hemp Infused Gremalata & Toasted Hemp Seeds

By Michael Weinstein, |

Learn how to cook with Hemp Flower. From the process of decarboxylation to get CBD from the flower, to infusing oils for cooking, this demo starts with a basic tutorial on infusing Extra Virgin Olive Oil, then turning it a deep emerald green utilizing the blanching of carrot tops or basil (impress your friends!) and a bit of patience. Depending on the length of the demo, we can move into a recipe for Beet Hummus, which uses the Green CBD Oil to make the Gremalata as a topping.

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Michael Weinstein

Cooking Demo: CBD Infused Green Extra Virgin Olive Oil/Roasted Beet Hummus w/Hemp Infused Gremalata & Toasted Hemp Seeds
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Presentation Abstract:
Learn how to cook with Hemp Flower. From the process of decarboxylation to get CBD from the flower, to infusing oils for cooking, this demo starts with a basic tutorial on infusing Extra Virgin Olive Oil, then turning it a deep emerald green utilizing the blanching of carrot tops or basil (impress your friends!) and a bit of patience. Depending on the length of the demo, we can move into a recipe for Beet Hummus, which uses the Green CBD Oil to make the Gremalata as a topping.
About:
Chef Michael Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. Chef has continued to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking. The natural birth of the "Chef meets Scientist" is realized in his latest line of CBD Infused Chef driven Edibles and Tinctures.

Richard Chang

Healthcare Provider Legal Concerns and Evolution of Medical Marijuana Programs

By Richard Chang, |

The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

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Richard Chang

Healthcare Provider Legal Concerns and Evolution of Medical Marijuana Programs
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Presentation Abstract:
The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.
About:
Richard Cheng is a member of Weaver Johnston Nelson, PLLC (WJN) and regularly represents healthcare providers and cannabis businesses in transactional and regulatory matters. Prior to joining WJN, Richard was an equity partner at an AmLaw 100 global law firm where he launched and chaired the firm’s hemp practice group. Richard teaches cannabis law as an adjunct at UNT School of Law and represents a variety of cannabis businesses and investors, including the Texas Cannabis Industry Association.

Dr Bridget Williams

Shifting the Stress Reaction with CBD

By Dr Bridget Williams, |

Review of the power of CBD and how it can help encourage mental and physical balance. This talk will delve into the complexities of cortisol, the stress hormone, and how CBD can help balance physical stress reactions.
Take away: Patient Empowerment, CBD is a tool for health and balance.

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Dr Bridget Williams

Shifting the Stress Reaction with CBD
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Presentation Abstract:
Review of the power of CBD and how it can help encourage mental and physical balance. This talk will delve into the complexities of cortisol, the stress hormone, and how CBD can help balance physical stress reactions. Take away: Patient Empowerment, CBD is a tool for health and balance
About:
Dr. Bridget Williams is the owner of Green Harvest Health, a medical cannabis clinic located near Columbus, OH. Green Harvest Health is the only medical cannabis clinic and life and wellness coaching practice in Ohio. Dr. Williams brings nearly 20 years of experience in family medicine from Cleveland Clinic and certifications in life and cannabis coaching to her practice. Dr. Bridget provides valuable talks on medical cannabis, CBD, life balance and confidence. In 2019, Dr Bridget branched out into developing her own line of CBD products as well as product development for other businesses. When not seeing patients, Dr. Bridget hosts a CBD education series, and holistic wellness series and teaches at the Cleveland School of Cannabis.

Tyrone Russell

Educate your Government Officials on Cannabis and the Benefits will last for Generations

By Tyrone Russell, |

How do you leverage your status as a small business owner to build wealth and community development? Fresh on the heels of being deemed essential during the Covid pandemic, many municipalities are turning to cannabis for its tax revenues. Government officials, like many people, still hold a negative bias towards cannabis built on propaganda. As we develop policies, it is crucial that elected officials and offices know the facts about cannabis.

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Tyrone Russell

Educate your Government Officials on Cannabis and the Benefits will last for Generations
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Presentation Abstract:
How do you leverage your status as a small business owner to build wealth and community development? Fresh on the heels of being deemed essential during the Covid pandemic, many municipalities are turning to cannabis for its tax revenues. Government officials, like many people, still hold a negative bias towards cannabis built on propaganda. As we develop policies, it is crucial that elected officials and offices know the facts about cannabis
About:
Native of Southeast San Diego, Tyrone Russell is an entrepreneur, motivational speaker, member of Alpha Phi Alpha Fraternity Incorporated, community advocate and an award-winning higher education professional. Tyrone graduated from Colgate University with a Bachelor of Arts in Sociology. He also holds a Master of Science degree in Counseling and College Student Personnel from Shippensburg University. Professionally, Tyrone has worked for numerous colleges and universities as an Assistant Director, a Counselor, Faculty, and Program Coordinator. He serves on a regional committee dedicated to constructing high school leadership conferences, conducts teambuilding workshops for teachers and corporate staffs, and designs and executes seminars and trainings for youth. Formerly serving as the Coordinator of Racial and Ethnic Justice with the Community Action Agency of the Lehigh Valley, and as the Director of Multicultural Affairs at Lehigh University, Tyrone executes cultural realization sessions and diversity trainings throughout the region for corporations and school districts. He assists organizations in creating strategic frameworks to increase inclusion while enhancing tools and experiences that decrease institutional and personal biases that impact culture and day-to-day operations. Tyrone has held positions on the executive board of the Allentown Chamber of Commerce, Board of directors for the Volunteer Center of the Lehigh Valley, Board of directors of the Redevelopment Authority of the City of Allentown, and co-founded R2C2 incorporated- a non-profit organization dedicated to youth development. Recipient of the 2017 African American Businessman of the Year Award presented by the African American business Council of the Lehigh Valley Chamber of Commerce, Tyrone is the Chief Executive Officer of Faces International Marketing and Development, LLC and President of the Cleveland School of Cannabis, a career school for cannabis

Kevin Greene

Long-Term Community Development through Cannabis Education

By Kevin Greene, |

How will you, your family, and your community benefit (or not) from the booming cannabis industry? We are creating an entire industry that will make an impact in the world and in multiple sectors. Cannabis will be woven into the social fabric of our society. When a new casino opens, it brings with its workforce development programs. So why, in the booming cannabis industry, with a ton of opportunity and upward mobility, is workforce development and community education lagging behind?

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Kevin Greene

Long-Term Community Development through Cannabis Education
|

Presentation Abstract:
How will you, your family, and your community benefit (or not) from the booming cannabis industry? We are creating an entire industry that will make an impact in the world and in multiple sectors. Cannabis will be woven into the social fabric of our society. When a new casino opens, it brings with its workforce development programs. So why, in the booming cannabis industry, with a ton of opportunity and upward mobility, is workforce development and community education lagging behind?
About:
Kevin Greene is a father, mentor, compassionate community member and successful entrepreneur. He has been focused on the equitable development of community and business his entire professional career and continues to commit to having a social impact through economic growth and advancement of his communities. With ownership of two successful startups-Faces International Marketing and Development, and the Cleveland School of Cannabis- he has years of experience developing successful teams. As a VP for the Cleveland School of Cannabis, his role has been crucial in the growth of the student body, partnership development, and community engagement. Mr. Greene’s successes have led the way to a multiple city expansion of CSC and a robust student body serving students between the ages of 18 and 67. Understanding that relationships are vital when developing an ecosystem of prosperity has been his core value. As COO of Faces International he has lead strategies over the last decade with clients ranging from small businesses and city governments to non-profits of all sizes, he has been tasked with creating a culture of inclusion and participation to assist in Economic development and comprehensive initiatives. With the urge to make an impact on the youth, Kevin has Co-Founded R2C2 Inc, a youth development Non-Profit Organization that works to advance teens from disenfranchised populations. Continuing in the space of service he has furthered his impact by board participation with organizations such as the United Way, Valley Youth House, Lehigh Valley Chamber, and the Community Action Lehigh Valley. Mr. Greene continues to make it known that he is always willing to roll up his sleeves and do the grunt work in efforts to advance all facets of community and business.

Monica Cervantes

Legal, Regulatory, & Compliance in the Cannabis Industry

By Monica Cervantes, |

I own and operated MPC Coaching & Consulting, Twin Horse Environmental , & Vida Medical Management. I am on the board for the World Safety Organization. I am a master level instructor trainer with World Safety Organization. I am a biologist. I am also an industrial hygienist and certified safety professional.

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Monica Cervantes

Legal, Regulatory, & Compliance in the Cannabis Industry
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Presentation Abstract:
Legal, Regulatory, & Compliance in the Cannabis Industry presentation is designed for entrepreneurs in the Cannabis Industry. With business comes risk, LRC presentation guides you on the legal, regulatory, and compliance issues all Cannabis owners must understand, implement, and comply with international, federal and state laws.
About:
I own and operated MPC Coaching & Consulting, Twin Horse Environmental , & Vida Medical Management. I am on the board for the World Safety Organization. I am a master level instructor trainer with World Safety Organization. I am a biologist. I am also an industrial hygienist and certified safety professional.

Charlie Piermarini

CBD: An Viable Opioid Alternative

By Charlie Piermarini, |

Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

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Charlie Piermarini

CBD: An Viable Opioid Alternative
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Presentation Abstract:
Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?
About:
I have been a practicing Physician Assistant for 5 years and 4 of those years have been in pain management. I have seen first hand how the opioid epidemic has affected BOTH the patient and the providers. I have seen first hand how CBD helps my patients. I started my CBD company, Restorative CBD, to ensure patients have access to quality products and the higher doses that a lot of pain patients require. You can also find me speaking about CBD from the medical standpoint at: The USA CBD Expo, The CBD Expo and The CBD Training Academy.

Sage Howell

The Circle of Cannabis: Cultivating A Circular Economy Through Compost

By Sage Howell, |

Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn’t thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

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Sage Howell

The Circle of Cannabis: Cultivating A Circular Economy Through Compost
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Presentation Abstract:
What is a circular economy? A circular economy is an alternative to a traditional linear economy aimed at eliminating waste and the continual use of resources. How do you accomplish that in agriculture? Through establishing an effective composting system you can link yourself to the community, create a healthy soil food web, and save input costs while preserving valued topsoil and land while cultivating healthy, terpene-rich, and cannabinoid dense plants.
About:
Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn't thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

Shayda Torabi

Marketing and Integrations, What you need to launch your brand

By Shayda Torabi, |

You have an idea, but how are you going to build a brand? It’s no secret that in the cannabis space we can’t take advantage of every tool or platform out there, so join me in this talk to get the inside scoop on what you can, and can’t do to set up and market your brand. We’ll cover the current legal landscape and highlight some great solutions whether you’re looking to market to the masses or build out a full Ecommerce website. CBD industry veteran Shayda Torabi will share her expertise so bring your questions!

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Shayda Torabi

Marketing and Integrations, What you need to launch your brand
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Presentation Abstract:
You have an idea, but how are you going to build a brand? It’s no secret that in the cannabis space we can’t take advantage of every tool or platform out there, so join me in this talk to get the inside scoop on what you can, and can’t do to set up and market your brand. We’ll cover the current legal landscape and highlight some great solutions whether you’re looking to market to the masses or build out a full Ecommerce website. CBD industry veteran Shayda Torabi will share her expertise so bring your questions!
About:
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

Dr. Adam Abodeely

Vern Mathis

David Patton

Pre-Show Cannabis Business Crash Course ( Tickets Sold Separately $499)

By Dr. Adam Abodeely, |

Cannabis Business Crash Course
Time: 9:30am – 6:00pm
This comprehensive business & entrepreneur crash course provides in-depth training on the cannabis supply chain to help you successfully launch or progress your cannabis career. Gain insights and strategies from expert cannabis professionals in this intensive, day-long workshop. Acquire new skills and insider knowledge to stay ahead of the curve and propel your business forward. Learn about the market demand and revenue growth opportunities in this vast industry, from seed to sale and everything in between.

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Dr. Adam Abodeely

Vern Mathis

David Patton

Pre-Show Cannabis Business Crash Course ( Tickets Sold Separately $499)
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Presentation Abstract:
Opening Remarks

Industry Overview, Growth Opportunities & Emerging Trends
Part 1: Science to Sale:
Health/Medicinal Utility of Cannabis
Beyond THC: Cannabinoids, Terpenes, Trichomes and more
Market Demand/ Differentiating Your Product or Brand/ Tips to Success
Product Options/ Routes of Administration (smokables, oils, edibles, topicals, etc) (pros & cons?)
Dosing

Part 2: Cultivation:
Seed Quality & Options: Not all Seeds are Created Equally
Plant Life Cycle & Anatomy
Plant Growing 101: Growing Techniques & Environmental Considerations—pH, lights, nutrients, pest control, etc
Harvest Time! Trimming, Drying, Curing
Processing & Extraction Techniques

Part 3: Business
Business Planning Basics (where to start…forming a company, permits, putting operations in place, etc)
Taxes & Legal Issues
Licensing
Real Estate
Banking , Payment Processing, Cash Management
Funding / Investors
Marketing/Branding/Advertising
Ancillary Cannabis Businesses

Part 4: Interactive workshop
Hands On Cannabis Cloning Mini Workshop

Part 5: Q & A
About:

Stephen Raisner

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits

By Stephen Raisner, |

All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

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Stephen Raisner

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits
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Presentation Abstract:
All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.
About:
Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

Mark Layman MD

Hypoendocannabinoidism, My Clinical Experiences with Patients Taking CBD

By Mark Layman MD, |

I will speak about my personal and clinical experience with CBD. Why CBD works well for some, but not others. This will lead into the definition of Hypoendocannabinoidism. I will also invite and encourage questions and discussions.

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Mark Layman MD

Hypoendocannabinoidism, My Clinical Experiences with Patients Taking CBD
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Presentation Abstract:
I will speak about my personal and clinical experience with CBD. Why CBD works well for some, but not others. This will lead into the definition of Hypoendocannabinoidism. I will also invite and encourage questions and discussions.
About:
I have been practicing Internal Medicine for 24 years. I co-founded and am the CEO of Bene Canna Company (formerly Layman & Gauger). We have been in business since August of 2019. I have been in the unique position of being able to follow my patients taking our products over time. I will discuss the medical conditions that CBD is good for and which ones it is not. My experience has shown me that CBD works really well for some and NOT at all for others. Could this be due to hypoendocannabinoidism?

Marc Ross

“Cannabis Business: America's Growing Green Venture”

By Marc Ross, |

Marc Ross specializes in corporate, securities, litigation and regulatory matters, and has developed an expertise in cannabis related law. In the cannabis area, Mr. Ross is recognized for his knowledge and expertise in this area and regularly speaks on topics concerning marijuana and marijuana-related businesses, including CBD. Mr. Ross is also an adjunct law professor at Hofstra University School of Law, teaching Business and Law of Marijuana.

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Marc Ross

“Cannabis Business: America's Growing Green Venture”
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Presentation Abstract:
This presentation will discuss the current legal landscape of Cannabis, Hemp, and CBD in the United States today. In addition it will discuss banking and investment opportunity in this budding industry's market.
About:
Marc Ross specializes in corporate, securities, litigation and regulatory matters, and has developed an expertise in cannabis related law. In the cannabis area, Mr. Ross is recognized for his knowledge and expertise in this area and regularly speaks on topics concerning marijuana and marijuana-related businesses, including CBD. Mr. Ross is also an adjunct law professor at Hofstra University School of Law, teaching Business and Law of Marijuana.

Lee Vernon

By Lee Vernon, CBD and the Workplace: CBD is legal, but are your workplace policies? |

With the legalization of hemp based CBD, employees have the option to take CBD products which can be purchased over the counter. As an employer, consideration towards practical company policies regarding CBD use needs to be addressed in order to protect not only employers, but the employees as well. Ideas and discussion will be presented towards the implementation and initiation of policies that stipulate CBD and its use within a company. Pro’s/Con’s will be addressed to limit the liabilities.

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Lee Vernon

CBD and the Workplace: CBD is legal, but are your workplace policies? |

Presentation Abstract:
With the legalization of hemp based CBD, employees have the option to take CBD products which can be purchased over the counter. As an employer, consideration towards practical company policies regarding CBD use needs to be addressed in order to protect not only employers, but the employees as well. Ideas and discussion will be presented towards the implementation and initiation of policies that stipulate CBD and its use within a company. Pro's/Con's will be addressed to limit the liabilities.
About:
Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

Khadijah Adams

Getting Your Business Funded in the Cannabis Industry

By Khadijah Adams, |

The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.

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Khadijah Adams

Getting Your Business Funded in the Cannabis Industry
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Presentation Abstract:
Learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.
About:
Ms. Adams is a motivational speaker. She sits on the Advisory Board of The Color of Cannabis (TCC) 2020-2021 and is the Chair of the Diversity, Equity, and Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020-2021, she is a Board Member of Gratitude Blossom CBD (San Diego), Advisory Board Member of Calyxeum Cultivation (MI) and Board Member of CannaCan (Ohio). Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” business empowerment and coaching movement. Her goal is to empower women in business by providing them with the resources and tools needed to help them become successful. She is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self Sabotage” published by Sisterhood Publishing and released on February 1, 2021.

Johnathan McFarlane

The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

By Johnathan McFarlane, |

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .

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Johnathan McFarlane

The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand
|

Presentation Abstract:
Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.
About:
Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry.

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