Dallas 2021

Speakers

Texas has finally joined the Green Rush with its freshly-passed hemp-friendly laws. Learn from expert speakers on endocannabinoid science, health and wellness, hemp cultivation, business strategies, marketing, entrepreneurship, policy reform and more. Join us at the Lucky Leaf Expo in Dallas, Texas.

The Circle of Cannabis: Cultivating A Circular Economy Through Compost

By Sage Howell, |

Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn’t thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

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Sage Howell
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Presentation Abstract:
What is a circular economy? A circular economy is an alternative to a traditional linear economy aimed at eliminating waste and the continual use of resources. How do you accomplish that in agriculture? Through establishing an effective composting system you can link yourself to the community, create a healthy soil food web, and save input costs while preserving valued topsoil and land while cultivating healthy, terpene-rich, and cannabinoid dense plants.
About:
Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated organic cannabis products for both the consumer and industrial markets. Prior to entering the hemp industry, his experience in agriculture was focused on standardizing commercial hydroponic food production for GAP certified produce distribution in North Texas. When he isn't thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.

Marketing and Integrations, What you need to launch your brand

By Shayda Torabi, |

You have an idea, but how are you going to build a brand? It’s no secret that in the cannabis space we can’t take advantage of every tool or platform out there, so join me in this talk to get the inside scoop on what you can, and can’t do to set up and market your brand. We’ll cover the current legal landscape and highlight some great solutions whether you’re looking to market to the masses or build out a full Ecommerce website. CBD industry veteran Shayda Torabi will share her expertise so bring your questions!

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Shayda Torabi
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Presentation Abstract:
You have an idea, but how are you going to build a brand? It’s no secret that in the cannabis space we can’t take advantage of every tool or platform out there, so join me in this talk to get the inside scoop on what you can, and can’t do to set up and market your brand. We’ll cover the current legal landscape and highlight some great solutions whether you’re looking to market to the masses or build out a full Ecommerce website. CBD industry veteran Shayda Torabi will share her expertise so bring your questions!
About:
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi.

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits

By Stephen Raisner, |

Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

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Stephen Raisner
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Presentation Abstract:
Aquaponics can help producers increase growth speeds, reduce flowering times, increase terpene & cannabinoid levels while adding additional revenue streams. This presentation covered many of the basics and a few methods we have developed for aquaponics that can greatly benefit soil producers as well.
About:
Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

Hypoendocanabinoidism

By Mark Layman MD, |

I have been practicing Internal Medicine for 24 years. I co-founded and am the CEO of Bene Canna Company (formerly Layman & Gauger). We have been in business since August of 2019. I have been in the unique position of being able to follow my patients taking our products over time. I will discuss the medical conditions that CBD is good for and which ones it is not. My experience has shown me that CBD works really well for some and NOT at all for others. Could this be due to hypoendocannabinoidism?

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Mark Layman MD
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Presentation Abstract:
I will speak about my personal and clinical experience with CBD. Why CBD works well for some, but not others. This will lead into the definition of Hypoendocannabinoidism. I will also invite and encourage questions and discussions.
About:
I have been practicing Internal Medicine for 24 years. I co-founded and am the CEO of Bene Canna Company (formerly Layman & Gauger). We have been in business since August of 2019. I have been in the unique position of being able to follow my patients taking our products over time. I will discuss the medical conditions that CBD is good for and which ones it is not. My experience has shown me that CBD works really well for some and NOT at all for others. Could this be due to hypoendocannabinoidism?

“Cannabis Business: America's Growing Green Venture”

By Marc Ross, |

Marc Ross specializes in corporate, securities, litigation and regulatory matters, and has developed an expertise in cannabis related law. In the cannabis area, Mr. Ross is recognized for his knowledge and expertise in this area and regularly speaks on topics concerning marijuana and marijuana-related businesses, including CBD. Mr. Ross is also an adjunct law professor at Hofstra University School of Law, teaching Business and Law of Marijuana.

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Marc Ross
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Presentation Abstract:
This presentation will discuss the current legal landscape of Cannabis, Hemp, and CBD in the United States today. In addition it will discuss banking and investment opportunity in this budding industry's market.
About:
Marc Ross specializes in corporate, securities, litigation and regulatory matters, and has developed an expertise in cannabis related law. In the cannabis area, Mr. Ross is recognized for his knowledge and expertise in this area and regularly speaks on topics concerning marijuana and marijuana-related businesses, including CBD. Mr. Ross is also an adjunct law professor at Hofstra University School of Law, teaching Business and Law of Marijuana.

By Lee Vernon, CBD and the Workplace: CBD is legal, but are your workplace policies? |

Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

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Lee Vernon
CBD and the Workplace: CBD is legal, but are your workplace policies? |

Presentation Abstract:
With the legalization of hemp based CBD, employees have the option to take CBD products which can be purchased over the counter. As an employer, consideration towards practical company policies regarding CBD use needs to be addressed in order to protect not only employers, but the employees as well. Ideas and discussion will be presented towards the implementation and initiation of policies that stipulate CBD and its use within a company. Pro's/Con's will be addressed to limit the liabilities.
About:
Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

Getting Your Business Funded in the Cannabis Industry

By Khadijah Adams, |

Ms. Adams is a motivational speaker. She sits on the Advisory Board of The Color of Cannabis (TCC) 2020-2021 and is the Chair of the Diversity, Equity, and Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020-2021, she is a Board Member of Gratitude Blossom CBD (San Diego), Advisory Board Member of Calyxeum Cultivation (MI) and Board Member of CannaCan (Ohio). Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” business empowerment and coaching movement. Her goal is to empower women in business by providing them with the resources and tools needed to help them become successful. She is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self Sabotage” published by Sisterhood Publishing and released on February 1, 2021.

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Khadijah Adams
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Presentation Abstract:
The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.
About:
Ms. Adams is a motivational speaker. She sits on the Advisory Board of The Color of Cannabis (TCC) 2020-2021 and is the Chair of the Diversity, Equity, and Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020-2021, she is a Board Member of Gratitude Blossom CBD (San Diego), Advisory Board Member of Calyxeum Cultivation (MI) and Board Member of CannaCan (Ohio). Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” business empowerment and coaching movement. Her goal is to empower women in business by providing them with the resources and tools needed to help them become successful. She is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self Sabotage” published by Sisterhood Publishing and released on February 1, 2021.

The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

By Johnathan McFarlane, |

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .

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Johnathan McFarlane
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Presentation Abstract:
Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.
About:
Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry.

The Texas Political Landscape for Hemp, CBD, and Marijuana

By Andrew Cates, |

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

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Andrew Cates
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Presentation Abstract:
While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement? This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.
About:
The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

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