Learn value propositions strategies that help you create products that stand out in developed categories with lots of competition. Learn how to find niche areas of the market that are ripe with opportunity. Learn how to market and speak to consumers in a way that differentiates you and builds long term loyal customers.

Many farmers and processors are still learning the importance of having a solid plan for drying their hemp crop. In this presentation we will cover hemp drying basics including methods and equipment as well as advanced strategies for harvest and storage to ensure you get the most out of your hemp crop.

CEA (Controlled Environmental Agriculture) is a technology-based approach toward production. CEA optimizes resources such as water, energy, space, capital, and labor. Upon planning and design of a facility, choosing an integrated MicroClimate System vastly reduces monthly operating costs utilizing less energy, less maintenance, less labor and reduced initial capital outlay.
This review will identify how to reach maximum operational efficiency along with lowering your initial cap-ex.

How do you leverage your status as a small business owner to build wealth and community development? Fresh on the heels of being deemed essential during the Covid pandemic, many municipalities are turning to cannabis for its tax revenues. Government officials, like many people, still hold a negative bias towards cannabis built on propaganda. As we develop policies, it is crucial that elected officials and offices know the facts about cannabis.

I have been in the agricultural business since 1999 specializing in crop insurance and lending to farmers. My presentation will focus on the evolution of crop insurance for hemp including what insurance products were available in 2021 and potential improvements for the 2022 crop season. I will also provide an overview of the initial observations from the 2021 hemp growing season.

Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

Butane still occupies an important place in the field of extractions and now Butane Extraction becoming available to individuals through simplified small equipment. Other solvent and gas extractions are briefly reviewed.

Learn to cook mouthwatering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

Texas Agriculture Commissioner Sid Miller, TDA Industrial Hemp Council Member Lisa Pittman, and Texas Hemp Coalition Executive Director Ilissa Nolan will discuss the evolution of the Texas Hemp law through the 2019-2021 Sessions, the relationship between the Texas program and the USDA, and the economic and practical development of the Texas hemp program over the past year, including challenges faced and successes shared, as well as the Commissioner’s expectations for the near and long term future of the industry.

Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

They say, “If you build it, they will come”. That is further from the truth, especially in the CBD and cannabis business. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the CBD and cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the CBD or cannabis business or if you’re looking to grow your current business, this workshop is not to be missed!

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .