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      David Rula

      By David Rula, Marketing Management for your Cannabis Brand |
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      David Rula

      Marketing Management for your Cannabis Brand |

      Presentation Abstract:
      About:
      David is a Partner & Chief Operating Officer at Gold Leaf Print & Packaging. He currently works with some of the largest brands in the business such as Cookies, Smokies, Blues Brothers, Tyson Farms, & Mammoth Labs. From Jackson, Ms and a member of the Mississippi State Basketball Team that went to the Final Four in 1996. He sits on the boards of Marketing Advisory Council of MSU, Lemonhaze Cannabis events, & Creek Leaf Wellness. An 8 time recipient of Inc. 5000 fastest growing companies

      Brian Mayfield

      By Brian Mayfield, How do you find the best cannabis solutions for your business? Build your ideal tech stack! |

      Opening a cannabis business is both exciting and overwhelming. How do you evaluate and choose from the many solutions you need to operate your business YOUR way? From cannabis technology, to marketing and branding, to financial services and institutions, Brian will walk through some “dos and don’ts”, and best practices for choosing your business solutions.

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      Brian Mayfield

      How do you find the best cannabis solutions for your business? Build your ideal tech stack! |

      Presentation Abstract:
      About:
      As Co-founder and Chief Strategist of the cannabis consulting company, MJstack, Brian assists legal cannabis operators nationwide in choosing the best solutions for their unique business models, as well as their cannabis market's regulations. Prior to founding MJstack, Brian worked in both enterprise software development, and cannabis technology in Denver, CO. Brian is a start-up owner, sales leader, certified Agile Scrum master, and business coach.

      Cameron Heil

      By Cameron Heil, Hybrid Design- Proven Results |

      In this talk I will explain what aquaponic cannabis production entails. I’ll go into detail about controlled indoor agriculture, aquaponic systems, living soil raised beds, deep water culture vs hydroponics and nutrient needs for growing top quality cannabis. I’d like to offer time for Q&A if possible.

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      Cameron Heil

      Hybrid Design- Proven Results |

      Presentation Abstract:
      About:
      Farmer, Builder, Martial Artist, Psychedelic Enthusiast Having found my niche in Aquaponic Cannabis, and my professional calling at Ounce of Hope, my team and I have built a state of the art indoor farm and retail experience in Memphis TN.

      Michael Chang

      By Michael Chang, Growing Your Grow |

      Starting or increasing the scale of a Cannabis Cultivation can be a costly endeavor. This session provides an introduction into increasing work flow efficiencies and optimizing cultivation protocols. Topics covered will include scalable automation for small and large scale cultivations, work flow optimizations, and cultivation program planning. Also included will be a brief glance at how focused Capital Expenditures can optimize Operating Expenses.

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      Michael Chang

      Growing Your Grow |

      Presentation Abstract:
      About:
      Mike Chang is a Staff Agronomist with GrowersHouse and CannaCribs Consulting. Mike has a BS in Agriculture Technology Management and is a licensed California Pesticide DDA. He has worked in plant genetics labs, produce greenhouses and commercial cannabis operations. Mike’s main focus is to help growers find the most expedient and sustainable solutions to increase cultivation ROI by means of operational efficiencies and increased production.

      Gary Cohen

      By Gary Cohen, Retail Technology 101: How to Leverage the Right Platforms to Get a Step Ahead in the Cannabis Industry |

      Technology helps retailers grow and scale. It puts dispensaries on the map and drives new business, enables budtenders to provide a smooth and memorable customer experience, and helps streamline operations to drive down costs. But with so many technologies and tools available, how do you know what you really need and how can you tell the good from the bad? Cova CEO Gary Cohen will walk you through some of the key platforms and tools that can help you to run your store and grow your business.

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      Gary Cohen

      Retail Technology 101: How to Leverage the Right Platforms to Get a Step Ahead in the Cannabis Industry |

      Presentation Abstract:
      About:
      Gary Cohen is the CEO of Cova, the most trusted cannabis POS brand in North America. Having met with nearly 2000 dispensary operators from coast to coast, he leverages expert knowledge to offer cannabis retailers the support they need to get a license, pass inspection, launch a store, assess tech tools, and scale operations.

      Mark Collins

      By Mark Collins, Make it or Break It: Tips on How to Survive |

      So you’ve started your cannabis business, now what? Growing cannabis is the easiest piece of the pie, but how you manage: finances, HR, hiring, state and federal regulations, scalability, branding, inventory supply, industry connections, and taxes are the pieces that will break you. These are the non-glamorous components most don’t plan for and yet they are the ones that take down companies. Learn how we’ve been able to tackle these head on to survive and thrive in this tumultuous industry.

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      Mark Collins

      Make it or Break It: Tips on How to Survive |

      Presentation Abstract:
      About:
      Mark served in the Army and then went on to get his degree in education. This experience has fueled his entrepreneurial spirit and desire to make positive changes in our legislature, particularly around cannabis. His outgoing personality and enthusiasm for cannabis makes him the perfect COO of Sales/Marketing for WithItWeed. Mark is a brand master, ensuring our brand is meeting the needs and expectations of our markets and customers.

      Brett Emmert

      By Brett Emmert, Make it or Break It: Tips on How to Survive |

      So you’ve started your cannabis business, now what? Growing cannabis is the easiest piece of the pie, but how you manage: finances, HR, hiring, state and federal regulations, scalability, branding, inventory supply, industry connections, and taxes are the pieces that will break you. These are the non-glamorous components most don’t plan for and yet they are the ones that take down companies. Learn how we’ve been able to tackle these head on to survive and thrive in this tumultuous industry.

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      Brett Emmert

      Make it or Break It: Tips on How to Survive |

      Presentation Abstract:
      About:
      Brett has over 20 years experience in agriculture. He started his career in wheat farming and has transferred his knowledge of production agricultural to the cannabis industry. From engineering autofeed and watering systems to designing and building programs that maximize productivity and yield. Brett leads the operations side of WithitWeed, which primarily focused on growing, harvesting, maintenance, construction, HR and Finance. He's a jack of all trades.

      Robert Casares

      By Robert Casares, Catch Me if You Cannabis -Legit Cannabis Payments – Seek & You Shall Find |

      Engage in an unfiltered discussion shedding light on the current industry hurdles and dispelling misconceptions surrounding cannabis-related payments. Leveraging his extensive expertise in banking, compliance, and anti-money laundering, Robert will present a blend of factual information and firsthand observations gathered throughout his decade-long involvement with diverse payment solutions in the cannabis sector.

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      Robert Casares

      Catch Me if You Cannabis -Legit Cannabis Payments – Seek & You Shall Find |

      Presentation Abstract:
      About:
      Robert Casares is the Chief Risk and Compliance Officer for Bankcard International Group, a high-risk merchant services company based in Vancouver, WA. Robert is a former banker and Certified Anti-Money Laundering Specialist (CAMS) with 9 years of cannabis industry experience. Robert has been educating bankers on how to compliantly service the cannabis industry. His focus has shifted to payments where his objective is to educate bankers and cannabis retailers about the various payment types.

      Whitt Steineker

      By Whitt Steineker, |
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      Whitt Steineker

      |

      Presentation Abstract:
      About:
      As co-chair of Bradley’s Cannabis Industry team, Whitt represents clients in a wide range of cannabis issues. In addition to providing a full suite of legal services to cannabis companies, Whitt and the Cannabis Industry team advise non-cannabis clients – from banks to commercial real estate companies to insurance companies and high net worth individuals – on best practices for interacting with cannabis companies. Whitt is one of the leading voices in the cannabis bar – recognized as a “Go-To Thought Leader” by the National Law Review. He has presented on cannabis issues at conferences around the country. His work has been featured in the National Law Journal, Law360, and the Westlaw Journal. And he has been quoted in an array of legal and mainstream publications from Law360 and Super Lawyers to the Atlanta Journal-Constitution and the Associated Press.

      Christina Poler

      By Christina Poler, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Christina Poler

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Christina is the owner of Snowcap Business Services, located outside of Denver, Colorado. With 20 years of finance and legal experience, she is able to guide her cannabis clients through licensing and entity formation, while providing full outsourced accounting services.

      Matt McCarthy

      By Matt McCarthy, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Matt McCarthy

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Matt is an experienced CPA professional with Big 4 experience within the fields of audit, accounting, and tax. He founded The Dope Tax Group which exclusively service’s business’s that are operating in the cannabis industry. Matt’s Big 4 experience in audit is very helpful when it comes to keeping “Rock Solid Audit Ready Financials” which DOPECFO Certified Advisors pride themselves on

      Andrea Lockhart

      By Andrea Lockhart, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Andrea Lockhart

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Andrea is the Founder and CEO of Loud CPA based in Kennesaw, GA. She is an experienced tax, accounting, and audit professional with over 30 years of public and private industry experience. Loud CPA is a full-service firm dedicated to businesses in the cannabis industry. Whether you are growing, processing, dispensing, or delivering, Loud CPA can provide the specialized services your business needs to remain compliant and audit-ready.

      Summer Thorn

      By Summer Thorn, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

      Learn More

      Summer Thorn

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Summer is the Owner of Dope CPA and has worked in internal and external audit, positioning her to help cannabis clients become audit ready. Dope CPA is a full suite accounting firm so cannabis firms can completely outsource their accounting department.

      Ryan Douglas

      By Ryan Douglas, How to Save $200,000 (and Lose $3 Million) Launching Your Cultivation Start-Up |

      In hot new cannabis markets, time is of the essence. Demand is high, and supply is low. Cultivators that can rapidly launch their business and come to market are rewarded with attractive profits.
      But demand won’t always outstrip supply, so the first few years of a cultivation business could be the most lucrative.

      This presentation will provide attendees with practical tips for launching their Mississippi cultivation start-up with less risk, less downtime, and a greater likelihood of success.

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      Ryan Douglas

      How to Save $200,000 (and Lose $3 Million) Launching Your Cultivation Start-Up |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of "From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time." Ryan has worked in commercial horticulture for 25 years and advises cannabis operators worldwide.

      Slates Veazey

      By Slates Veazey, Your Top Five Legal Considerations Now that You Secured a License |

      Congratulations, you now have your license to operate! While this is cause to celebrate, you cannot let your guard down. Certain components of the Mississippi Medical Cannabis Program and the cannabis industry in general present important legal issues you must consider when moving into the operational phase of your business. Bradley partners Slates Veazey and Whitt Steineker will walk you through those important considerations and explain how you can best prepare for the future.

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      Slates Veazey

      Your Top Five Legal Considerations Now that You Secured a License |

      Presentation Abstract:
      About:
      Slates is a member of Bradley’s Cannabis Industry team, advising clients on a variety of cannabis issues and in a wide range of sectors. From individuals and entities interested in participating in the new Mississippi medical cannabis program to non-plant-touching companies impacted by that emerging market, Slates and his partners provide the full suite of services that Bradley offers to its many other clients — but with a specific understanding of the ever-changing cannabis industry.

      Lisa Pitman

      By Lisa Pitman, History of Marijuana Legalization and How MS Fits In |

      History of Legalization: Overview of global marijuana legalization and a discussion of how MS compares.

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      Lisa Pitman

      History of Marijuana Legalization and How MS Fits In |

      Presentation Abstract:
      About:
      Lisa Pittman is a TX attorney with 7 years experience in marijuana & hemp, and 25 years trying cases. While other firms chase legalization on the coasts, Lisa focuses her efforts on behalf of patients and businesses in the South. Lisa counsels investors, ancillary services, cultivators, manufacturers, labs, distributors, retailers, governments, doctors and banks. Lisa is recognized nationally by universities, gov't officials, news media, and legal organizations for her work at Pittman Legal.

      Justin Shannon

      By Justin Shannon, Making the Connection between Risk Management and Profitability |

      Risks in the cannabis industry can vary from slips and falls to fires in your grow rooms. There are things you can do to help prevent them from happening. Making sure you are prepared and ahead of the curve can save you precious time and money. Proper Risk Management in the cannabis industry can lead to Profitability in the end.

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      Justin Shannon

      Making the Connection between Risk Management and Profitability |

      Presentation Abstract:
      About:
      Justin Shannon is a Cannabis Insurance Specialist with HUB International. HUB is the largest cannabis insurance brokerage company in North America with 650+ cannabis clients all across North America. Justin is the cannabis lead for HUB’s Gulf South Region which covers Alabama, Mississippi, Louisiana, Georgia, and the Florida Panhandle. He has a vast range of cannabis clients from as small as a single dispensary to as large as Multi-State Vertical Operations.

      Sally Kent Peebles

      By Sally Kent Peebles, What to Do (and Not to Do) When Preparing to Apply for a Mississippi Cannabis Business License |

      Entrepreneurs, is your business ready for cannabis business licensing in Mississippi? From forming a strong team and finding investors, to acquiring a suitable location and engaging with your community, the long road to receiving a cannabis license can be daunting. Attend this session for helpful tips to get you on the path to success, including examples of common mistakes applicants make in new cannabis markets.

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      Sally Kent Peebles

      What to Do (and Not to Do) When Preparing to Apply for a Mississippi Cannabis Business License |

      Presentation Abstract:
      About:
      Sally Kent Peebles is a partner at leading national cannabis law firm Vicente Sederberg LLP, where she focuses on corporate law, commercial real estate, cannabis regulatory matters, and hemp. Since 2019, Sally has been a member of the FL Department of Agriculture and Consumer Services' Medical Cannabis Advisory Committee, where she serves as co-chair. In 2021, she co-founded the nonprofit organization, WISE Florida, which aims to build support for legalizing cannabis for adult use in Florida.

      Sam Andras

      By Sam Andras, Designing for Success: Key Considerations for a Cannabis Cultivation Facility |

      The design of your cannabis cultivation facility can literally make or break your business and is worthy of deep consideration. In this session, we’ll outline the key components to consider when planning your grow facility, from how to choose a facility site to designing for future scalability. We’ll discuss the roadmap for planning and timelines for construction giving you a good sense of what to expect from submitting designs for your license to becoming operational.

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      Sam Andras

      Designing for Success: Key Considerations for a Cannabis Cultivation Facility |

      Presentation Abstract:
      About:
      Sam is the EVP of Professional Services for urban-gro, a fully integrated architectural, engineering, construction management and cultivation systems company focused on delivering complete design-build solutions to the indoor CEA and Commercial sectors. Andras has completed over 150 projects in the CEA sector over his 20 year career designing for both the public and private sectors. He was formerly at the architectural firm MJ12 Design Studio before they were acquired by urban-gro in July 2021.

      Berekk Blackwell

      By Berekk Blackwell, Democratizing “Green Zone” Data: How PropTech is Shaping Cannabis Real Estate |

      Cannabis is one of the fastest growing and most highly regulated industries in the nation. Identifying and securing cannabis real estate brings its own share of complexities and competition. Whether you’re applying for a license, just won a license, or looking to expand operations, learn how PropTech can help you unlock green zones for cannabis real estate and enhance the value of your commercial property. Discover how to optimize your search and gain access to compliant locations effectively and expeditiously. Gain insight on essentials to consider when evaluating commercial properties and common areas of oversight. Learn how cannabis-specific PropTech is helping operators. Audience members will also receive a regional overview of key markets where PropTech is vital to finding property that meets both state regulations and local variances.

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      Berekk Blackwell

      Democratizing “Green Zone” Data: How PropTech is Shaping Cannabis Real Estate |

      Presentation Abstract:
      About:
      Berekk Blackwell is the Chief Operating Officer of Zoned Properties, a strategic real estate development firm whose primary mission is to provide real estate and sustainability services for the regulated cannabis industry. Mr. Blackwell brings with him an abundance of experience in the expansion of retail brands both domestically and internationally. Previously, Berekk spent time in developing domestic and international markets for Kahala Brands, a conglomerate of over fifteen QSR franchises including Cold Stone Creamery and Blimpie Subs. Kahala Brands at the time has over 3,000 retail locations in over a dozen countries. This eventually led to working for Revamp Corporation in Tokyo, Japan. At the time, Revamp owned the Master Franchise rights for Cold Stone Creamery, Auntie Anne’s Pretzels and Krispy Kreme Doughnuts. While there, Berekk looked after international relationships between US companies looking to enter the Japanese market and facilitated development for all three concepts. He was able to build a strong support system in most major markets in the area which lead to many transpacific opportunities. Since coming back to the United States, Blackwell was involved in the acquisition and development of Daily Jam, a limited service breakfast and brunch chain with major growth potential. As President of Daily Jam, he received recognition from the industry by being named to QSR Magazine’s Top 40 Concepts in the Country Under 40 units. Blackwell holds a Bachelors of Business Administration in Finance from Fort Lewis College in Durango, CO. While there, Blackwell also played collegiate soccer, winning two national championships and receiving First Team All American honors.

      Elizabeth Michael

      By Elizabeth Michael, It’s Complicated: Advertising Cannabis |

      You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

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      Elizabeth Michael

      It’s Complicated: Advertising Cannabis |

      Presentation Abstract:
      About:
      Never one to shy away from a challenge, Elizabeth Michael, M.B.A. believes in dreaming bigger, living larger and achieving more. She brings this attitude to her advertising and marketing client work with Bud Agency. She formed Bud in 2018 after working in a large ad agency that couldn't service cannabis client due to government contracts. Her partners and she purpose-built Bud for the cannabis industry and its unique challenges.

      Dom Marella

      By Dom Marella, How To Get a Bank Account (And Keep It!) |

      So you’re opening up a cannabis business in Mississippi? You must have thick skin. Cannabis operators are not only challenged by hurdles faced by every new business, but face additional compliance and risk burden. You’ve probably heard stories about the lack of banking and the dangers of cash management. Cannabis is not unbanked … it is underbanked. In this session, you will learn about compliant banking, payments and, even, lending options accessible to the cannabis industry.

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      Dom Marella

      How To Get a Bank Account (And Keep It!) |

      Presentation Abstract:
      About:
      No stranger to highly regulated markets, Dom spent a decade in the commodities and derivatives industry. Dom launched the cannabis practice group at Paro, where he worked with cannabis entrepreneurs seeking licensure in Illinois. In 2021, Dom joined Abaca as VP of Business Development at Abaca. Dom leads the sales team to bring full service banking and treasury management solutions to cannabis operators.

      Derek Stucki

      By Derek Stucki, Cannabis odor, Be in the Know |

      Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

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      Derek Stucki

      Cannabis odor, Be in the Know |

      Presentation Abstract:
      About:
      Derek is passionate about helping the industry overcome its biggest obstacle – odor. A veteran in the battle against odor from industrial waste to cannabis. As VP of Business Development for Cannabusters, his mission is to help the industry win the odor game.

      James Thorburn

      By James Thorburn, The Importance of Zoning in Cannabis Operations |

      This presentation will identify the high-level role zoning laws play in cannabis operations.
      It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
      It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
      It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

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      James Thorburn

      The Importance of Zoning in Cannabis Operations |

      Presentation Abstract:
      About:
      Jim has received national recognition as a lead litigating attorney in the cannabis industry’s highest profile cases, including Standing Akimbo v. United States, in which United States Supreme Court Justice Thomas calls into question federal regulation of cannabis legalization. Jim also has thirty years of experience in land use and construction and applies this expertise to the cannabis industry. His clients include some of the biggest names in the industry.

      John Hartsell

      By John Hartsell, Technology in the Cannabis Packaging Space |

      Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

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      John Hartsell

      Technology in the Cannabis Packaging Space |

      Presentation Abstract:
      About:
      John “Harts” Hartsell is the charismatic co-founder and CEO of DIZPOT, a leading-edge global cannabis packaging company providing customers operating in highly regulated markets with a single source branding, packaging, and proprietary technology solution, bringing products to market compliantly and quickly in the highly competitive CPG environment. Hartsell is actively involved on a state and federal level with lobbying and political activities that move the industry forward.

      Teresa Kearney

      By Teresa Kearney, Protecting Your Green: Utilizing Payroll, HR and Timekeeping to Keep Your Cannabis Operation Compliant |

      For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.

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      Teresa Kearney

      Protecting Your Green: Utilizing Payroll, HR and Timekeeping to Keep Your Cannabis Operation Compliant |

      Presentation Abstract:
      About:
      Teresa Kearney is the VP of Sales for Panacea Payroll. Panacea is solely focused on providing Payroll, HR and Timekeeping systems to the cannabis industry. Teresa earned a B.S. in Education at Indiana Univ. of PA and completed graduate study in Psychology at Texas A&M University. While residing in multiple states in the US, she has worked in a variety of fields. Teresa had been in payroll for 8 years before applying her extensive skill set to the growing cannabis industry for the past 4+ years.

      Rose Taylor

      By Rose Taylor, Cannabis Tax Codes: Keeping you ahead of the law |

      Did you know the IRS can deny deductions completely if
      you are operating without good records? Also since there
      are no “deductions” in cannabis it’s important that your
      cost of goods sold is flowing properly through inventory
      which is a business asset
      ■ Under an audit having actual receipts looks great. You can
      try to recreate your expenses from a bank or credit card
      statement… but what if they are paid in cash? Part of our
      monthly bookkeeping for clients includes electronic
      receipt storage

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      Rose Taylor

      Cannabis Tax Codes: Keeping you ahead of the law |

      Presentation Abstract:
      About:
      Rose Taylor is a well-experienced accountant with abundant professional experience in varying industries. Since she was young, she has always had an interest in all things business and quickly noticed her organic accounting capabilities. Rose graduated from the University of Oklahoma with a BBA in Business Management. Since then, she has worked with public and private companies ranging from small businesses to multi-million dollar corporations. Rose is no stranger to the cannabis industry; she loves the challenges it brings. She loves pursuing new knowledge, collaborating, and using her creative problem solving skills to set herself apart from other business professionals. Over her career, she has owned multiple businesses and had vested partnership interests in retail, B2B, e-commerce, and real estate companies. As an Enrolled Agent and accountant, Rose’s entrepreneurial experience and exposure to companies of all sizes provides her with a unique perspective compared to most in the industry. She brings exceptional knowledge to the table when it comes to advising and representing her clients’ best interests.

      Asa Waldstein

      What Can Marketers Learn From FDA/FTC Enforcement Trends

      By Asa Waldstein, |

      In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don’ts of digital marketing such as best practices for blog posts.

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      Asa Waldstein

      What Can Marketers Learn From FDA/FTC Enforcement Trends
      |

      Presentation Abstract:
      In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don'ts of digital marketing such as best practices for blog posts.
      About:
      Asa is principal of the regulatory consulting company Supplement Advisory Group, specializing in finding online risk and providing lower risk solutions. He is the American Herbal Products Association (AHPA) Cannabis Committee Chair. Asa is a Certified Clinical Herbalist (CCH) with 20 years of experience implementing compliant marketing processes in the dietary supplement and hemp industries. Asa's Regulatory Education Series platform host helpful videos, blogs, and free informational events.

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