Discussion of what stands out above the Minnesota Cannabis Industry vs. other places in the United States.
We also discuss challenges in this emerging marketplace and the key role Social Equity Businesses can provide to the overall market.
The overall need for compliance, and how it applies to the Industry and what is needed to bring an emerging market to scale.

One of the most important elements of running a successful cannabis operation is having the right facility for your business. Very often, people moving into cannabis production at a large scale are unaware of the difficulty in planning a facility, building it, and finally growing a consistent quality level crop. Jeff Lair utilizes his experience in the design and commissioning of over 200 facilities in North America to ensure new and even experienced growers know the path to success.

As the regulatory framework is being built in Minnesota, it is time to think about running a compliant cannabis business. Inventory control and accounting cannot be avoided, and this presentation will help you understand how to maximize deductions and minimize loss while staying compliant with cannabis and tax regulations. The presentation will cover topics such as COGS, work in progress, finished inventory, and loss as they correlate to your balance sheet and regulations to be aware of.

Learn how AI systems from object detection to spectral analysis are providing unique insights to cannabis cultivators to improve efficiency, quality and yield. Advanced AI is allowing cultivators to precision deploy labor resources and optimize the timing and efficacy of crucial plant maintenance activities.

Stefan Egan is a retired combat veteran & counterintelligence spracial agent who has developed a keen interest in the cultivation and breeding of cannabis in an effoet to treqt himself and fellow veterans. His focus lies in producing high-quality varietals-specifically for extractions, and he strongly believe that it all begins with genetics. According to him, the quality of the end product is directly linked to the quality of the input material, and they strive to ensure that only the best genetics are used to achieve the desired results.

Cannabis cultivation and operations: from legacy to legitimacy. What does operating and cultivating in a regulated market look like? Growing a plant in a 4 x 4 tent is much different than growing multiple rooms under 20,000 ft². Operating in one of the most expensive regulated industries there is to date, not only takes skill and patience, but also an understanding of how things can change overnight or in a split second.

This presentation dives deep in to the details of the Emerson effect, and how it dramatically improves photosynthesis rates and how to take advantage of it. We also explore the purpose, mechanism and value of the pigments cryptochrome and phytochrome – the research associated and the impact they have on plant growth (morphology and quality, and yield). The objective is to deliver this knowledge to growers and arm them with the tools to implement these concepts in their cultivations.

Simplify, Support, & Succeed in Growing Cannabis. How to Get Through the First Year!

Help Businesses and individuals interested in cultivation. This is done by simplifying the approach and process , supporting through education and resources, and lastly staying focused on the most important goal in cultivation, Succeeding!

As an operator in a mature market (Michigan),Willie will be sharing his insights and experience with operators in newer markets. The mistakes, the trials and tribulations, the unforeseen market conditions, the problems with raising money, all of it. For an operator in a newer market, hearing these cautionary tales is like seeing into the future. The MN market will undoubtedly go through the same cycles, it’s just a matter of time.

My presentation breaks down the costs and long-term benefits of Living soil cannabis cultivation on a commercial scale. Here at Grassroots, we are the premier Living soil raised bed and fabric pots manufacturers but also, we are now leaders in the education side of the industry. I’m the host and MC for the event. https://www.grassrootsfabricpots.com/soil-life-summit-2024-tickets/ Our last event was phenomenally successful.

Commercial real estate is the foundation to a successful cannabis business operation. Locating and securing commercial property for a cannabis business that is compliant with applicable zoning ordinances and regulatory requirements is crucial. Understanding important concepts relative to a lease or acquisition are essential. This session will highlight the interplay between leasing or purchasing commercial real estate, cannabis licensing, and cannabis operations.

The cannabis industry is quickly maturing with most markets experiencing significant price compression and increased competition. Each cultivation operation experiences a variety of challenges. This session will discuss how cultivators increase their productivity, profitability, and competitiveness.

With new technologies and techniques emerging, production operations are faced with challenges while scaling to meet demand. Through modern breeding techniques, including marker-assisted and data-driven selection, growers can now transition to F1 hybrid seeds that improve economics, increase yields, and transition from the labor-intensive growing practices of the past. This session will empower growers to make informed decisions when evaluating and choosing the best genetics for your success.

With new technologies and techniques emerging, production operations are faced with challenges while scaling to meet demand. Through modern breeding techniques, including marker-assisted and data-driven selection, growers can now transition to F1 hybrid seeds that improve economics, increase yields, and transition from the labor-intensive growing practices of the past. This session will empower growers to make informed decisions when evaluating and choosing the best genetics for your success.

The purpose of this presentation is to educate cultivators on the properties of soil and water that affect irrigation and the tools available to automate their systems. Viewers will learn how to understand soil moisture, how to use tools to measure their moisture, and how to automate their irrigation systems to create happier and healthier plants.

Minnesota’s cannabis industry laws and regulatory framework are distinct from other states and have significant implications from a policy standpoint. Learn how the state is incentivizing cross-industry collaboration and how brands and partnerships can develop differently from other state markets. Top topics: How should cannabis companies collectively build industry-wide capacity to make a viable market? How should businesses be designed to mitigate risk? How can they best control costs?

Unlock the secrets to elevate your dispensary’s marketing game. Dive into strategic insights inspired by the success of Fortune 100 giants. Learn how to enhance your dispensary’s visibility, leverage cutting-edge techniques, and implement proven strategies tailored to the competitive cannabis market. This presentation will teach you how to elevate your brand presence and customer engagement, thinking like a Fortune 100 company.

We are on the verge of a cultural shift in which the arts can deliver potent & proven solutions for human well being. The field of Neuro-Aesthetics is teaching us how art transforms our brain & offers real healing. It turns out the benefits that art provides are similar benefits that cannabis customers are looking for when they shop! The record store died & the dispensary was born with a huge gap to fill that’s full of potentially deep customer engagement opportunity.

Whether you are launching an adult-use cannabis business or sticking to hemp-derived THC products, cannabis attorney Jason Tarasek will educate you on the opportunities and pitfalls in Minnesota’s cannabis market.

Attend this session for an overview of cannabis business licenses that will soon be available in Minnesota, licensing procedures, product selection, social equity considerations, and best practices help to set entrepreneurs onto the path to success.

Minnesota’s budding cannabis industry offers cannabusinesses and entrepreneurs the opportunity to grow strong, revenue-generating brands and cultivate a loyal customer base. But with so many copy-and-pasted, AI-generated articles flooding the web, you’ve got to tap into what makes your brand unique to create something your audience truly cares about. This session explores how to identify multi-dimensional customers and craft unique, inclusive content to stand out and leave fans eager for more.

This talk will examine integrating the experience economy into the cannabis industry, focusing on creating unique, personalized experiences for customers. We’ll discuss strategies to blend cannabis with culture-rich offerings, catering to modern consumer demands. Learn how special moments and exclusive services can transform your cannabis business, attracting more customers and increasing profits.

The post harvest process is misunderstood and often neglected. Attendees will gain an understanding of the physics of drying, curing and storage. By understanding the relationship between temperature, dew point and relative humidity growers can better control the variables that impact their final product. We’ll talk about things can go wrong in post harvest and some practical ways to improve the conditions in existing and spaces and new construction.

Legal Panel

We hope to underscore the critical value of finance teams in fostering financial health, operational efficiency, and strategic agility. By optimizing costs, maximizing revenue, and supporting continuous improvement, finance teams empower businesses to make informed decisions. Thus contributing to long-term profitability and success.

We hope to underscore the critical value of finance teams in fostering financial health, operational efficiency, and strategic agility. By optimizing costs, maximizing revenue, and supporting continuous improvement, finance teams empower businesses to make informed decisions. Thus contributing to long-term profitability and success.

Join us for an insightful exploration as we delve into the intricate world of cannabis genetics and uncover the profound implications genetic selection has on the fiscal health of your business.

Compliance in the cannabis industry can be make-or-break to maintaining the value of your license and avoiding regulatory fines and delays. The fractional compliance model allows operators to use a third party to audit their operations, update their SOPs and operations materials to the code and regulations, and ensure that compliance tasks are being performed without the cost of an additional compliance officer’s salary.

This comprehensive discussion will focus on the essential next steps operators need to take once they’ve had their license application approved. Sara will cover high-level initiatives for a successful launch, including SOPs, real estate, marketing, branding, and actionable steps to ensure Approval to Operate (ATO). Audience members will learn how to execute their business plan successfully from post-application win to eventual launch.

n 2023, Minnesota became the 23rd state to legalize adult-use cannabis, but where are we now? Explore the business potential of this newly legalized industry and its implications for the broader region. Learn best practices for navigating the regulatory framework, development and operational challenges, licensing process, and expected timelines. Gain insights on financing options, and how to avoid industry pitfalls. Equip yourself with the knowledge to thrive in this emerging market.

Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program.

The session will substantially help in avoiding costly mistakes and make sure growers are on the right path to developing a successful premium flower operation.

Everyone knows that a strong digital footprint is not only good to have – it’s a must in today’s marketing world. In this talk, we explore the most important parts of your online marketing strategy: from mastering Google Business Profiles for enhanced visibility, to creating a website that tells your unique brand story. We’ll explore effective ways to use social media within industry regulations, and why relying solely on directories isn’t enough. Join us to elevate your online presence!

Join Jeff Scrabeck, co-founder of DIZPOT April 26th at Lucky Leaf MN to get the scoop on building a smart packaging strategy that elevates your brand. He will unpack how to merge brand values with regulatory needs, all while watching the bottom line.

Unlock the potential of cannabis marketing with “High-Tech Haze.” Explore streaming TV, audio, website importance, SEO, and social media for effective dispensary promotion. Elevate your digital strategy and thrive in this evolving landscape. Join us in unraveling the power of digital marketing for cannabis.

By addressing the complex issues surrounding cannabis, mental health, and health equity within the Black healthcare community, this presentation aims to foster a deeper understanding of the challenges at hand and inspire action toward positive change.
The healthcare landscape in the United States stands on the cusp of a significant change with cannabis potentially entering the realm of prescription drugs as it undergoes rescheduling.

In this pre-roll automation presentation, discover the importance of automated pre-roll manufacturing in the dynamic cannabis industry. Explore growing demands, learn how to assess your businesses needs, and learn to select and implement the ideal automation solution for your business. Gain invaluable insights to excel and meet consumer demands effectively. Participate in a Q&A session with the founder and president of a leading automated pre-roll machine.

Learn the basics of facility design from a veteran Cultivator. We will cover various topics including: your Site selection, workflow, sustainability through design, bio security considerations when planning out your facility, sizing hvac systems, building management systems, fertigation systems, lessons learned, and much more!

Join two partners from leading Minnesota cannabis firm North Star Law Group for a detailed discussion of our changing cannabis laws, including:
-Licensing for cannabis businesses
-Expungable offenses and process
-Criminal laws
-Status of hemp-derived edibles and beverages

We’ll discuss rulemaking and expected timing, and leave time for questions from the audience.

Join two partners from leading Minnesota cannabis firm North Star Law Group for a detailed discussion of our changing cannabis laws, including:
-Licensing for cannabis businesses
-Expungable offenses and process
-Criminal laws
-Status of hemp-derived edibles and beverages

We’ll discuss rulemaking and expected timing, and leave time for questions from the audience.

With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implementing.

With social equity lotteries causing failures to launch in programs from California to New York, how can Maryland avoid issues with starting social equity businesses selected by lottery? We propose social equity incubators can provide applicants with access to the IP, management and capital they need to open their doors. Learn how in our presentation.

With social equity lotteries causing failures to launch in programs from California to New York, how can Maryland avoid issues with starting social equity businesses selected by lottery? We propose social equity incubators can provide applicants with access to the IP, management and capital they need to open their doors. Learn how in our presentation.

Profitability isn’t a subjective conversation. You are either profitable or you are not. How you become profitable in this growing industry is the opportunity. Grow high-grade flowers to sell at top dollar. Grow for extraction and focus on secondary
metabolites produced per SF? Build a nursery that wins with shorter rooting times? All Cannabis businesses have different KPIs and this Seminar will focus on how to drive Quality, Quantity, Consistency and Operational Efficiency in all of them.

The presentation on automation in cannabis will explore the role of technology in enhancing the efficiency, productivity, and sustainability of growing and extracting cannabis. It will cover the different types of automation technologies used in growing and extracting, including PLCs, microprocessors, sensors, and equipment that can be controlled.

Are you a small business owner or entrepreneur looking to market your product or service on a limited budget? In this presentation, we will discuss various DIY marketing techniques that can help you create a strong personal brand, generate engaging content, and build a loyal customer base without breaking the bank.

In this session, Chris will break down the tech stack and unpack the essential software you need to get started, what to look for, how much to budget, and where you’ll get the best. You’ll gain an understanding of vital tech solutions including POS, eCommerce, payments, CRM, along with the key features to look for when choosing them.

Effective control of your environment is essential for your plants to reach their full potential.
Water plays a pivotal role in each stage of your plants’ growth. We will look at the effect humidity control plays in your crop’s maturation. The most impeccable genetics can only take you as far as your environment will allow. Help them become everything they can be.

While cannabis products must be manufactured and sold within the respective legal jurisdiction, brand equity is an asset that can cross state lines. Brand licensing enables operators to offer established brands and products, building value for those brands in multiple states as well as goodwill for local operators with their customers. However, any license arrangement should be well documented to protect the respective interests of licensees and licensors. Often, cannabis license relationships are poorly memorialized by documents kludged together after digital dumpster diving ripe for ambiguity and conflict. This seminar will help both new and mature brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship, including summarizing the different assets that can be licensed across state lines and identify the key provisions to avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes.

Cannabis Insurance? Is it legit? How much it costs? Why do I need cannabis approved insurance? What is required by regulation authorities? How reliable are the insurance carriers?
Common questions that are frequently asked by new and experienced operators, far too often many operations get insurance through “traditional” channels or through insurance agents who have no idea how the cannabis industry works. Learn what is needed and how to scale coverages as you grow.