Great dispensary marketing starts with the customer. Help shoppers find products that fit their needs, understand what makes your store different, and place an order without friction. Put popular items and timely offers where they are easy to see. Use clear navigation, useful filters, seasonal merchandising, and a consistent brand experience across locations. When your online menu works like a thoughtful retailer’s storefront, visits can feel far simpler, more relevant, and worth coming back to.

Effective irrigation begins with understanding what is happening in the root zone. Drawing on examples from common growing media and watering methods, this session explores how water moves through the medium and how growers can measure it. We’ll look at what different readings tell us, how to interpret them in context, and how to set useful targets for making better irrigation decisions.

While perhaps the least-glamorous part of business, proper accounting is critical, particularly in the up & coming cannabis industry. Whether you’re still in the start-up trenches or looking to expand your current operations, a foundational knowledge of accounting will make or break your success. Come learn about the things that can (and can’t) be done or gleaned from a proper set of financials.

Build It Right: Minnesota 2027 brings Xtractor Depot’s 10+ years of cannabis industry experience to Minnesota operators preparing to launch and scale. We’ll cover facility planning, extraction, processing, equipment selection, compliance, and the costly mistakes we’ve seen in mature markets—giving Minnesota businesses a proven roadmap to build smarter from day one.