It is vital we work to modernize federal policy around cannabis and thoughtfully enact changes that protect businesses, consumers, and the public. We have the opportunity to bring commonsense solutions to this important and complex issue. Congresswoman Horn supports federal rescheduling of cannabis and was a co-sponsor of the Safe Banking Act while serving in Congress.

Morgan will be speaking on the science, studies, and importance of Hemp Flavonoids and their many benefits and applications in products not only for humans, but for canines, felines, and equines as well. In addition to the positive feedback of effectiveness in Flavonoids that carry natural anti-inflammatory, anti-bacterial, and anti-viral properties.

This talk will cover lighting considerations for cannabis, including proper intensity, Daily Light Integral, Spectrum and Photoperiod. We will explore artificial lighting and its applications in both indoor and mixed-light greenhouses. This talk will also cover non-electric, sustainable spectral control technologies becoming popular today, including luminescent quantum dot and dye films, coating technologies, and colored shade netting.

Cannabis is a capital-intensive game. Get inside the head of an investor to understand the due diligence they do before investing in your comapny. We will go from a novice in raising capital to expert in 1 hour. Going forward, investors will be much more demanding of cannabis, CBD, & Hemp startups. They expect better internal controls and better accounting policies & procedures. Investors want to see plans for their audit trail.

Together we will bring to light to facts vs fiction when it comes to processing payments in the cannabis industry. We will take a step back and learn the basics of a merchant account, pricing structures and how to understand a merchant statement. From there we will take a forward-thinking review of how far the industry has come and evaluate the coming changes to how your business accepts payments. You will leave our discussion with a better understanding of how to navigate payment acceptance.

Growers contend with multiple issues related to the healthy growth of their plants. Collecting data about your plants can provide immediate benefits that improve quality and increase yields as well as put you on the path to utilize AI tools to continue to improve grow operations. Potential projects where AI can be deployed in the grow environment will also be discussed.

Increased reliance on plant-based formulas necessitates the need for biotechnological advancements to sustainably supply commodities and rare ingredients at scale. Learn how microbial biotechnologies such as algae fermentation can effectively recreate natural ingredients, including those rare or hard to access, at a fraction of the cost and without adverse environmental, varietal or supply chain impact.

Understanding the nexus between energy consumption and maximum high quality production can be the difference between making your start up successful or falling victim to the market like many competitors. This presentation will demonstrate how to create the most efficient and effective grow space leveraging third party capital that does not reduce your equity position. By reducing your operational expenses and reducing your overall capital outlay, investment expectations are easily exceeded.

This presentation will discuss basic structures of buying and selling a business in two basic forms – asset transactions and equity transactions, along with basic legal issues for joint ventures. The emphasis will be on the stages to a buy-sell transaction and a discussion on terms in service agreements. This presentation will discuss issues related to operating an effective business and preparation for acquisition while managing the concerns regularly faced by buyers of a cannabis business.

Data is the fuel that drives growth for your cannabis business whether you are a grower, manufacturer, brand, or dispensary. By nature, the highly regulated and fragmented industry of cannabis generates tons of data. However, many don’t know how to leverage it to improve management decisions and customer experience which can lead to improving top and bottom-line growth. This talk will cover how using the predictive power of AI can help your business gain a competitive advantage

You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers.

You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

Did you know the IRS can deny deductions completely if
you are operating without good records? Also since there
are no “deductions” in cannabis it’s important that your
cost of goods sold is flowing properly through inventory
which is a business asset
■ Under an audit having actual receipts looks great. You can
try to recreate your expenses from a bank or credit card
statement… but what if they are paid in cash? Part of our
monthly bookkeeping for clients includes electronic
receipt storage

Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

This presentation will identify the high-level role zoning laws play in cannabis operations.
It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

– Current state of cannabis payments (Best Practices do’s and don’ts)
– Payment considerations (things to watch out for)
– Payment considerations (things to LOOK for)
– Simple banking considerations (some more do’s and don’ts)
– Crypto
– Wallets
– Credit Cards

Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

As marijuana has grown in popularity as a therapeutic supplement, marijuana users and hypertensive patients are beginning to overlap. If marijuana gets the user high by causing the user to “mellow out,” would marijuana be an effective tool in the management of clinical hypertension? Half of the US population is clinically hypertensive, so understanding the triphasic effect of THC on blood pressure is critical to keep users safe.

While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.

Getting your product from your facility to your clients is one of the most overlooked aspects of the cannabis supply chain. Tactical Transportation has a solution for you. Learn how Tactical can support you and your growing business from order fulfillment, cash and inventory management, sales support, transportation, and more.

They say, “If you build it, they will come”. That is further from the truth, especially in the cannabis business industry. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven plus figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the cannabis industry or if you’re looking to grow your current business, this workshop is not to be missed!

Government regulations abound in our industry. As a cannabis employer, there are requirements you must meet in order to stay in business. Messing up in one of these areas can revoke your OMMA license and include possible jail time. In this seminar, you will walk away knowing:
– Which employment laws apply as a cannabis employer
– How to stay in compliance with the law (easier than you think)
– Penalties for doing it wrong
– Where to find answers to questions

Companies operating in cannabis, hemp and CBD can face very stringent regulations and requirements. From federal taxation complexities to state seed-to-sale tracking requirements, your passion for the plant can be quickly tempered by incorrect or incomplete accounting. In this crash course, we’ll discuss the 11 basics every cannapreneur should know about accounting for your cannabusiness. Whether you’re new to the industry or a canna-veteran, you’re sure to find this session fun and informative!

CEA (Controlled Environmental Agriculture) is a technology-based approach toward production. CEA optimizes resources such as water, energy, space, capital, and labor. Upon planning and design of a facility, choosing an integrated MicroClimate System vastly reduces monthly operating costs utilizing less energy, less maintenance, less labor and reduced initial capital outlay.
This review will identify how to reach maximum operational efficiency along with lowering your initial cap-ex.

Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.

A “Farm Guide” will be provided with guidance on what to consider from compliance to genetics to drying your hemp.
Guidance for buying hemp derived products for retailers and manufacturers.
How to vet a CBD supplier.

Learn to cook mouthwatering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .