Ryan Milam

By Ryan Milam, Into the Weeds |

The cannabis industry presents unique challenges to business owners when it comes to managing finances, accounting and taxes. Navigating changing state and federal regulations and maintaining compliance with the IRS tax code can be a daunting task in such a highly-regulated industry. This workshop will cover the basics of cannabis accounting, why it is important and the audit risks involved with this industry.

Learn More

Ryan Milam

Into the Weeds |

Presentation Abstract:
About:
Ryan takes pride in utilizing a realistic approach that focuses on coming up with solutions that align with individual client’s goals. He utilizes IRS-approved and courttested advanced tax reduction strategies to help clients save money on their taxes year after year. Ryan goes through rigorous ongoing training and certification process to identify and implement advanced tax reduction strategies. He is passionate about saving his clients’ money when possible!

Elizabeth Michael

By Elizabeth Michael, It’s Complicated: Advertising Cannabis |

You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

Learn More

Elizabeth Michael

It’s Complicated: Advertising Cannabis |

Presentation Abstract:
About:
Never one to shy away from a challenge, Elizabeth Michael, M.B.A. believes in dreaming bigger, living larger and achieving more. She brings this attitude to her advertising and marketing client work with Bud Agency. She formed Bud in 2018 after working in a large ad agency that couldn't service cannabis client due to government contracts. Her partners and she purpose-built Bud for the cannabis industry and its unique challenges.

Rose Taylor

By Rose Taylor, Tax & Accounting issues: 4 years post SQ 788 |

Did you know the IRS can deny deductions completely if
you are operating without good records? Also since there
are no “deductions” in cannabis it’s important that your
cost of goods sold is flowing properly through inventory
which is a business asset
■ Under an audit having actual receipts looks great. You can
try to recreate your expenses from a bank or credit card
statement… but what if they are paid in cash? Part of our
monthly bookkeeping for clients includes electronic
receipt storage

Learn More

Rose Taylor

Tax & Accounting issues: 4 years post SQ 788 |

Presentation Abstract:
About:
University of Oklahoma with a BBA in Business Management. Since then, she has worked with public and private companies ranging from small businesses to multi-million dollar corporations. Rose is no stranger to the cannabis industry; she loves the challenges it brings. She loves pursuing new knowledge, collaborating, and using her creative problem solving skills to set herself apart from other business professionals. Over her career, she has owned multiple businesses and had vested partnership interests in retail, B2B, e-commerce, and real estate companies. As an Enrolled Agent and accountant, Rose’s entrepreneurial experience and exposure to companies of all sizes provides her with a unique perspective compared to most in the industry. She brings exceptional knowledge to the table when it comes to advising and representing her clients’ best interests.

Derek Stucki

By Derek Stucki, Cannabis odor – Public Enemy #1 |

Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

Learn More

Derek Stucki

Cannabis odor – Public Enemy #1 |

Presentation Abstract:
About:
Derek is passionate about helping the industry overcome its biggest obstacle – odor. A veteran in the battle against odor from industrial waste to cannabis. As VP of Business Development for Cannabusters, his mission is to help the industry win the odor game.

James Thorburn

By James Thorburn, The Importance of Zoning in Cannabis Operations |

This presentation will identify the high-level role zoning laws play in cannabis operations.
It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

Learn More

James Thorburn

The Importance of Zoning in Cannabis Operations |

Presentation Abstract:
About:
Jim has received national recognition as a lead litigating attorney in the cannabis industry’s highest profile cases, including Standing Akimbo v. United States, in which United States Supreme Court Justice Thomas calls into question federal regulation of cannabis legalization. Jim also has thirty years of experience in land use and construction and applies this expertise to the cannabis industry. His clients include some of the biggest names in the industry.

Renee Engle-Goodner

By Renee Engle-Goodner, Postharvest technology strategies to ensure optimal cannabis quality |

Healthy, growing cannabis plants have natural defenses against many pathogens, pests, and cannabinoid and terpenoid degradation. Once the cannabis has been harvested, there are opportunities for quality management. Postharvest control of any crop is primarily defined by temperature and relative humidity. This talk will highlight my background in postharvest discovery science, wine quality, and cannabis science as it pertains to cannabis quality and production.

Learn More

Renee Engle-Goodner

Postharvest technology strategies to ensure optimal cannabis quality |

Presentation Abstract:
About:
Renee worked in postharvest discovery science, focusing on volatile antimicrobial treatments of crops to increase shelf-life. As an analytical lab manager, she worked in the wine industry, ensuring quality from grape to wine. These experiences blend ideally for the cannabis industry where she works as a consultant. Renee is a serious advocate for safe and clean cannabis products in this budding, evolving industry.

Seth Gardenswartz

By Seth Gardenswartz, How To Brand and Market Your Cannabis Business |

This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

Learn More

Seth Gardenswartz

How To Brand and Market Your Cannabis Business |

Presentation Abstract:
About:
Seth Gardenswartz has spent the past 20 years at the intersection of marketing, technology, and the law. He started is career in a large firm in Denver colorado before going in-house as a Chief Business Development officer and general counsel for a tech startup. In 2014 Seth and Candice Owens cofounded Blackgarden Law as a boutique business law firm. Seth is a frequent speaker at tech, entertainment, craft beverage, and cannabis events and represents clients all over the country.

Joseph Zahaitis

By Joseph Zahaitis, The State of Cannabis – A Payments Perspective |

– Current state of cannabis payments (Best Practices do’s and don’ts)
– Payment considerations (things to watch out for)
– Payment considerations (things to LOOK for)
– Simple banking considerations (some more do’s and don’ts)
– Crypto
– Wallets
– Credit Cards

Learn More

Joseph Zahaitis

The State of Cannabis – A Payments Perspective |

Presentation Abstract:
About:
Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance. Bankcard International Group (BIG) is a boutique merchant services payment processor based in Vancouver WA focused on servicing higher risk payment processing clients, with a particular focus on the cannabis industry. With a management team that has been helping clients for over a decade with their cannabis related business based on an honest approach to this unique and growing industry.

Alexandra Ruby

By Alexandra Ruby, Data Drives: the key metrics that relate to the success of your cannabis business, yielding greater net operating margin through HR, compliance, and accounting. |

Review the key data a metrics that any cannabis business must be mindful of to be successful. These metrics are tied to a strong HR function, employee training, and a compliance function that keeps businesses alighted with strict regulatory requirements. Metrics provide valuable business insights to help you make the best decisions for you cannabis business.

Learn More

Alexandra Ruby

Data Drives: the key metrics that relate to the success of your cannabis business, yielding greater net operating margin through HR, compliance, and accounting. |

Presentation Abstract:
About:
Alexandra Ruby is a Human Resource expert with 8+ years of cannabis industry experience and the founder of Happy Gnome HR. Aly Piscatelli is a compliance expert with 11+ years of cannabis industry experience and the founder of Budding Operations. Combined with an accounting and analytics department, Support Suite offers an operational tools to cannabis businesses in all stages of operation with easy to digest solutions to all of their back of the house needs.

John Hartsell

By John Hartsell, Technology in the Cannabis Packaging Space |

Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

Learn More

John Hartsell

Technology in the Cannabis Packaging Space |

Presentation Abstract:
About:
John “Harts” Hartsell is the charismatic co-founder and CEO of DIZPOT, a leading-edge global cannabis packaging company providing customers operating in highly regulated markets with a single source branding, packaging, and proprietary technology solution, bringing products to market compliantly and quickly in the highly competitive CPG environment. Hartsell is actively involved on a state and federal level with lobbying and political activities that move the industry forward.

Dr. Bridget Williams

By Dr. Bridget Williams, Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients |

There are endless CBD companies for your clients to choose from. So how do you influence them to buy your product? Know the medical information that makes your product stand out. This presentation will delve into the health benefits of cannabinoids and terpenes to better assist your clients in choosing and creating cannabinoid products.

Learn More

Dr. Bridget Williams

Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients |

Presentation Abstract:
About:
Dr. Bridget Williams is a board certified family physician and CEO of Green Harvest Health, a medical cannabis and integrative clinic. She provides valuable medical motivational talks that not only provides evidence based information but the thought provoking interactive discussion and opinion that leaves her audience not only knowledgeable but challenged to think of cannabis in new ways.

Kasey McClurg

By Kasey McClurg, THC and Hypertension: Why Marijuana Should Be Used Cautiously with Diagnosed Hypertension |

As marijuana has grown in popularity as a therapeutic supplement, marijuana users and hypertensive patients are beginning to overlap. If marijuana gets the user high by causing the user to “mellow out,” would marijuana be an effective tool in the management of clinical hypertension? Half of the US population is clinically hypertensive, so understanding the triphasic effect of THC on blood pressure is critical to keep users safe.

Learn More

Kasey McClurg

THC and Hypertension: Why Marijuana Should Be Used Cautiously with Diagnosed Hypertension |

Presentation Abstract:
About:
Kasey McClurg is completing her PhD in nutritional biochemistry where she focuses her research on supplements, alcohol, and cannabis nutrition. She uses her experience as a former Colorado cop to debunk many myths of these "vice" nutrients that is entangled in puritanical cultural norms and uninformed medical integrations. No bull. No bush-wacking. Just real research for real people.

Francesca Vavala

By Francesca Vavala, No One Grows Alone: The Sales Approach that Can Save Cannabis Business |

While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

Learn More

Francesca Vavala

No One Grows Alone: The Sales Approach that Can Save Cannabis Business |

Presentation Abstract:
About:
Francesca is the President of The Sales Joint, a sales agency that helps bring professional sales strategies, tools, and best practices to the cannabis industry on behalf of cannabis producers. With a background in education and sales, she believes that an effective, strong sales cycle is tied to better patient care as well as better business. Her team's five years of national sales success is rooted in her company's core philosophy, "no one grows alone."

Trevor Shanklin

By Trevor Shanklin, Supply Chain Solutions in the Cannabis industry |

Getting your product from your facility to your clients is one of the most overlooked aspects of the cannabis supply chain. Tactical Transportation has a solution for you. Learn how Tactical can support you and your growing business from order fulfillment, cash and inventory management, sales support, transportation, and more.

Learn More

Trevor Shanklin

Supply Chain Solutions in the Cannabis industry |

Presentation Abstract:
About:
"Trevor Shanklin is a decorated, disabled combat veteran of the Oklahoma Army National Guard. He served as a Recruiting and Retention NCO and then a Combat Medic with the 1/279 Infantry Battalion while deployed to Baghdad, Iraq. Trevor completed his B.S degree from Rogers State University and has worked for the U.S. House of Representatives, State and municipal government, and Fortune 500 companies. He currently resides in Nowata county with his wife and 3 daughters.

Lee Vernon

By Lee Vernon, The Cannabis Entrepreneur: 5 KEY COMPONENTS TO BUILDING A SUCCESSFUL BUSINESS FOUNDATION |

They say, “If you build it, they will come”. That is further from the truth, especially in the cannabis business industry. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven plus figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the cannabis industry or if you’re looking to grow your current business, this workshop is not to be missed!

Learn More

Lee Vernon

The Cannabis Entrepreneur: 5 KEY COMPONENTS TO BUILDING A SUCCESSFUL BUSINESS FOUNDATION |

Presentation Abstract:
About:
Lee Vernon believes a holistic journey is a better option to bring relief to those who struggle with various physical and mental issues. As a first responder with over 27 years of experience, Lee Vernon established First Responder Fuel in 2019 to develop hemp-infused products that are higher in quality and purity, making it our mission to treat our customers like family, with compassion, integrity, and honesty. Lee also does speaking engagements for various fortune 500 companies and conferences.

Zac Northcutt

By Zac Northcutt, Simple Steps to Avoid Government Fees & Penalties |

Government regulations abound in our industry. As a cannabis employer, there are requirements you must meet in order to stay in business. Messing up in one of these areas can revoke your OMMA license and include possible jail time. In this seminar, you will walk away knowing:
– Which employment laws apply as a cannabis employer
– How to stay in compliance with the law (easier than you think)
– Penalties for doing it wrong
– Where to find answers to questions

Learn More

Zac Northcutt

Simple Steps to Avoid Government Fees & Penalties |

Presentation Abstract:
About:
Zac Northcutt, an Oklahoma native, received a BBA in Human Resources Management from Baylor University. Through is career he has managed a wide range of projects from staffing nuclear power plants to navigating international employment law with Poland. His well-versed background has given Zac a unique perspective on a myriad of HR issues. Zac is President & Founder of UPsource PEO, a company focused on providing creative business solutions to the cannabis industry.

Chip Schweiger

By Chip Schweiger, The 11 Basics Every Cannapreneur Should Know About Cannabis Accounting |

Companies operating in cannabis, hemp and CBD can face very stringent regulations and requirements. From federal taxation complexities to state seed-to-sale tracking requirements, your passion for the plant can be quickly tempered by incorrect or incomplete accounting. In this crash course, we’ll discuss the 11 basics every cannapreneur should know about accounting for your cannabusiness. Whether you’re new to the industry or a canna-veteran, you’re sure to find this session fun and informative!

Learn More

Chip Schweiger

The 11 Basics Every Cannapreneur Should Know About Cannabis Accounting |

Presentation Abstract:
About:
Chip is the Founder and Managing Member of the Schweiger CPA Firm PLLC. Known at The Green Leaf CPA℠, his firm helps cannabis, hemp and CBD businesses stay on the right side of tax, accounting and compliance rules. He's a 28-year veteran of the accounting industry with stints at Big 4, global and large local public accounting firms where his leadership responsibilities have included office management and national industry roles. He is an award-winning author, and a speaker and podcast host.

Paul Dudley

By Paul Dudley, MicroClimate Systems for Growers – Initial Planning Creates Operational Efficiency & Savings |

CEA (Controlled Environmental Agriculture) is a technology-based approach toward production. CEA optimizes resources such as water, energy, space, capital, and labor. Upon planning and design of a facility, choosing an integrated MicroClimate System vastly reduces monthly operating costs utilizing less energy, less maintenance, less labor and reduced initial capital outlay.
This review will identify how to reach maximum operational efficiency along with lowering your initial cap-ex.

Learn More

Paul Dudley

MicroClimate Systems for Growers – Initial Planning Creates Operational Efficiency & Savings |

Presentation Abstract:
About:
Paul graduated from the University of Oklahoma with BS in Information Systems. After graduating, he worked in the Commodity Management & Field Automation groups for Texaco Natural Gas, Commodity Trading group for Texaco NGL. He then started CSInc in Tulsa, OK focusing on engineering and software consulting in high-rate data field collection systems and production data analytics. After 12 years, he sold the company and has been a consultant providing I.P. evaluation, SaaS solutions in the Cloud,

Christopher Eggers

Cannabis Physical Security and Common Pitfalls

By Christopher Eggers, |

Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.

Learn More

Christopher Eggers

Cannabis Physical Security and Common Pitfalls
|

Presentation Abstract:
Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.
About:
Chris Eggers recently left a 12+ year career in Law Enforcement and spent time working undercover in Oakland, California. Chris is an expert in burglary and robbery prevention. What separates Chris from other consultants in his space, is his inside knowledge, gained from admitted offenders who taught Chris what they look for when targeting a person or business. Chris is uniquely qualified to protect your Cannabis business. Chris has spoken at multiple Social Equity Boot Camps around the US,

Tamera Rice

What to consider before planting your first seed

By Tamera Rice, Integrating Cannabinoids |

A “Farm Guide” will be provided with guidance on what to consider from compliance to genetics to drying your hemp.
Guidance for buying hemp derived products for retailers and manufacturers.
How to vet a CBD supplier.

Learn More

Tamera Rice

What to consider before planting your first seed
Integrating Cannabinoids |

Presentation Abstract:
A "Farm Guide" will be provided with guidance on what to consider from compliance to genetics to drying your hemp. Guidance for buying hemp derived products for retailers and manufacturers. How to vet a CBD supplier.
About:
We are a supplier of hemp products. Supply chain solutions for hemp farm, extract labs, manufacturing and retailers of hemp products We sell compliant hemp products and provide consulting for companies looking to become compliant.

Michael Weinstein

Cooking Demo: CBD Infused Green Extra Virgin Olive Oil/Roasted Beet Hummus w/Hemp Infused Gremalata & Toasted Hemp Seeds

By Michael Weinstein, |

Learn to cook mouthwatering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

Learn More

Michael Weinstein

Cooking Demo: CBD Infused Green Extra Virgin Olive Oil/Roasted Beet Hummus w/Hemp Infused Gremalata & Toasted Hemp Seeds
|

Presentation Abstract:
Learn how to cook with Hemp Flower. From the process of decarboxylation to get CBD from the flower, to infusing oils for cooking, this demo starts with a basic tutorial on infusing Extra Virgin Olive Oil, then turning it a deep emerald green utilizing the blanching of carrot tops or basil (impress your friends!) and a bit of patience. Depending on the length of the demo, we can move into a recipe for Beet Hummus, which uses the Green CBD Oil to make the Gremalata as a topping.
About:
Chef Michael Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. Chef has continued to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking. The natural birth of the "Chef meets Scientist" is realized in his latest line of CBD Infused Chef driven Edibles and Tinctures.

James Johnson

Hemp 101

By James Johnson, Cannabis 101 |

If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

Learn More

James Johnson

Hemp 101
Cannabis 101 |

Presentation Abstract:
If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.
About:

Charlie Piermarini

CBD: An Viable Opioid Alternative

By Charlie Piermarini, Cannabis: An Opioid Alternative |

Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

Learn More

Charlie Piermarini

CBD: An Viable Opioid Alternative
Cannabis: An Opioid Alternative |

Presentation Abstract:
Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?
About:
I have been a practicing Physician Assistant for 5 years and 4 of those years have been in pain management. I have seen first hand how the opioid epidemic has affected BOTH the patient and the providers. I have seen first hand how CBD helps my patients. I started my CBD company, Restorative CBD, to ensure patients have access to quality products and the higher doses that a lot of pain patients require.

Stephen Raisner

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits

By Stephen Raisner, |

All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

Learn More

Stephen Raisner

How Aquaponic Production can Increase Flavor, Speed of Growth & Profits
|

Presentation Abstract:
All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.
About:
Potent Ponics has been building and helping Aquaponic Cannabis Farms for over 5 years around the world including Canada, Jamaica, Zimbabwe, South Africa, across the United States and else where. We provide Education, Training, SOPs, Designs, Business Plans, and much more at APMJClass.com and a wide range of fish safe nutrients and nutrient kits based on your system size as well as nutrient management services at APMJNutes.com. Host of the Growing with Fishes Podcast.

Johnathan McFarlane

The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

By Johnathan McFarlane, |

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .

Learn More

Johnathan McFarlane

The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand
|

Presentation Abstract:
Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.
About:
Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry.

©2021 Lucky Leaf Expo | Privacy