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      Benjamin Landaverde  

      By Benjamin Landaverde  , Cannabis Insurance-Compliance requirements and options |

      Cannabis Insurance? Is it legit? How much it costs? Why do I need cannabis approved insurance? What is required by regulation authorities? How reliable are the insurance carriers?
      Common questions that are frequently asked by new and experienced operators, far too often many operations get insurance through “traditional” channels or through insurance agents who have no idea how the cannabis industry works. Learn what is needed and how to scale coverages as you grow.

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      Benjamin Landaverde  

      Cannabis Insurance-Compliance requirements and options |

      Presentation Abstract:
      About:
      Longtime cannabis advocate, 1st generation American and minority owned insurance agency specializing on cannabis businesses. 7 years of writing cannabis approved insurance for the cannabis industry, working with local municipalities to change certain application requirements to new license hopefuls and attending many local council meetings to promote the approval or changes of ordinances to have regulation enacted to allow cannabis business.

      Jeffrey Hoffman

      By Jeffrey Hoffman, Ask Me Anything about Cannabis Legalization in New York |

      New York has legalized cannabis and is in the process of establishing the framework for the regulated cannabis industry in the state. How did we get here? Where do things stand now? And where are we headed? This session will start with a brief overview of the past, present, and future of the regulated adult use cannabis industry in New York and then shift to a live, in person rendering of the speaker’s well known “Ask Me Anything about Cannabis Legalization in New York” event.

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      Jeffrey Hoffman

      Ask Me Anything about Cannabis Legalization in New York |

      Presentation Abstract:
      About:
      Jeffrey Hoffman is an attorney in New York whose practice focuses on clients in the cannabis industry, including licensees in the adult-use cannabis market, practitioners in the medical cannabis space, and cannabis adjacent product and service providers. Think of him as your Cannabis Consigliere. He has a particular interest in social and economic equity cannabis license applicants, and he also informs and assists those convicted of cannabis offenses in getting such convictions expunged.

      Brian Bennette

      By Brian Bennette, Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health |

      Lighting the top of a canopy is not enough. Placing lights beneath a canopy helps increase yields for growers, which can boost their revenue without having to expand the size of their facility. The seminar will dive into the HOW as well as the WHY of under-canopy lighting in the cannabis industry along with real world examples and independent white papers and case studies

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      Brian Bennette

      Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health |

      Presentation Abstract:
      About:
      Brian Bennett is the founder and CEO of Thrive Agritech and has held various senior management and design positions in the LED lighting industry ranging from venture-backed start-ups to Fortune Global 500 companies. As Director of Technology for UK based Illumis Lights, Brian oversaw the global design, development and manufacturing of advanced LED lighting fixtures. As Director of Engineering for the LED lighting division of Toyota Tsusho America, he helped design and develop LED lighting products for industrial, commercial and residential applications. He's a graduate of the University of Rochester, holding a BSc in Optical Engineering, and is certified by the National Council of Qualifications for Lighting Professionals.

      Kenya Alexander

      By Kenya Alexander, Beyond 280E: Navigating State Tax Compliance |

      Sales tax, excise tax, payroll tax, income tax… so many taxes! Not only do cannabis business owners need to be aware of the federal tax laws, but also the state requirements. State tax requirements are just as important (if not more) as federal taxes because one slip-up could cost you your license.

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      Kenya Alexander

      Beyond 280E: Navigating State Tax Compliance |

      Presentation Abstract:
      About:
      Kenya Alexander is the founder of Green to Green Solutions, a firm that specializes in accounting and compliance needs for cannabis-touching businesses. She is obsessed with solving problems and uses that skill to help business owners identify gaps in their processes and use an accounting perspective to understand and grow their business.

      Kevin Bush

      By Kevin Bush, Cannabis Financing Grows Up: Managing Today's Options |

      Kevin will discuss the evolution of cannabis financing and provide a baseline of information for business owners to help make financing decisions. The conversation will review the historical role of traditional banks in funding businesses and how finance entrepreneurs are working to fill that role in the cannabis industry, as well as provide an overview of where money is available today and how businesses can best position themselves to attract funding.

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      Kevin Bush

      Cannabis Financing Grows Up: Managing Today's Options |

      Presentation Abstract:
      About:
      Kevin has spent his 20 year career in both corporate finance and fund management roles. Previously, he served as Chief Financial Officer at Bloom Medicinals, one of the largest, privately owned multi-state cannabis operators in the US. Kevin has been a featured speaker, presenting global investment strategy to investment professionals across the United States, as well as, to numerous banks, trading desks, and family offices throughout the Middle East and China.

      David Rula

      By David Rula, Marketing Management for your Cannabis Brand |
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      David Rula

      Marketing Management for your Cannabis Brand |

      Presentation Abstract:
      About:
      David is a Partner & Chief Operating Officer at Gold Leaf Print & Packaging. He currently works with some of the largest brands in the business such as Cookies, Smokies, Blues Brothers, Tyson Farms, & Mammoth Labs. From Jackson, Ms and a member of the Mississippi State Basketball Team that went to the Final Four in 1996. He sits on the boards of Marketing Advisory Council of MSU, Lemonhaze Cannabis events, & Creek Leaf Wellness. An 8 time recipient of Inc. 5000 fastest growing companies

      George STANTCHEV

      By George STANTCHEV, New Trends in Cannabis Oil Production |

      Start with the plant and the importance of growing boutique strains. market trends and clues for survival. Overview of the most popular extraction and post processing techniques and compare them by yield, CapEx, OpEx and outcome of product. Time to market and on demand delivery of a product, how to handle orders and plan production. Make exotic products and win more customers.

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      George STANTCHEV

      New Trends in Cannabis Oil Production |

      Presentation Abstract:
      About:
      Dr. Stantchev is an entrepreneur and the CEO of the industry's most innovative extraction technology company. He has a vision for new trends, product placement, business strategy and creating an infrastructure for organic growth. These skills, along with his intense interest in natural medicine, offers to the industry safe, production ready, natural processes of grow, harvest, processing and producing end products.

      Brian Mayfield

      By Brian Mayfield, How do you find the best cannabis solutions for your business? Build your ideal tech stack! |

      Opening a cannabis business is both exciting and overwhelming. How do you evaluate and choose from the many solutions you need to operate your business YOUR way? From cannabis technology, to marketing and branding, to financial services and institutions, Brian will walk through some “dos and don’ts”, and best practices for choosing your business solutions.

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      Brian Mayfield

      How do you find the best cannabis solutions for your business? Build your ideal tech stack! |

      Presentation Abstract:
      About:
      As Co-founder and Chief Strategist of the cannabis consulting company, MJstack, Brian assists legal cannabis operators nationwide in choosing the best solutions for their unique business models, as well as their cannabis market's regulations. Prior to founding MJstack, Brian worked in both enterprise software development, and cannabis technology in Denver, CO. Brian is a start-up owner, sales leader, certified Agile Scrum master, and business coach.

      Erin Gandara

      By Erin Gandara, Tax Panel |
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      Erin Gandara

      Tax Panel |

      Presentation Abstract:
      About:
      Erin has more than twenty years of experience in business & company management, human resources, operational and financial management. Erin has worked with over half of the cannabis cultivators, retailers and manufacturers in New Mexico. During that time, she has helped cannabis companies focus on what matters, their business, while supporting them as their outsourced CFO. Erin's company supports cannabis companies with bookkeeping, accounting, finances, HR and project management.

      Cameron Heil

      By Cameron Heil, Hybrid Design- Proven Results |

      In this talk I will explain what aquaponic cannabis production entails. I’ll go into detail about controlled indoor agriculture, aquaponic systems, living soil raised beds, deep water culture vs hydroponics and nutrient needs for growing top quality cannabis. I’d like to offer time for Q&A if possible.

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      Cameron Heil

      Hybrid Design- Proven Results |

      Presentation Abstract:
      About:
      Farmer, Builder, Martial Artist, Psychedelic Enthusiast Having found my niche in Aquaponic Cannabis, and my professional calling at Ounce of Hope, my team and I have built a state of the art indoor farm and retail experience in Memphis TN.

      Rob Sanchez

      By Rob Sanchez, ERP Software & Cannabis Connoisseurship |

      Enterprise Resource Planning systems are essential to maximize efficiency and profits of your cannabis business. We’ll review ERPs and discuss Integrations and Compliance during this session first. Then we’ll talk about Cannabis Connoisseurship and why it matters in the industry before putting the two together to see why and how ERPs can contribute too products worthy of connoisseurship. Join Rob Sanchez, Product Manager & Agile Coach at BLAZE for this informative session on Cannabis software.

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      Rob Sanchez

      ERP Software & Cannabis Connoisseurship |

      Presentation Abstract:
      About:
      Rob is a Certified Ganjier and the owner of Apartment 113 Cannabis Connoisseurship & Consulting and contributing writer for Fat Nugs Magazine. He has a lifetime of cannabis experience, starting as a cultivator and hashmaker in Denver's medical days. He now works as a Product Manager and Agile Coach for BLAZE Seed-To-Sale. Rob is an Agilist and proponent of continuous improvement in all areas of work and life with over 12 years of IT software experience.

      Mathew Clark

      By Mathew Clark, It's Complicated: Workplace Safety and Health in Cannabis |

      This presentation covers the basic occupational health and safety challenges facing the cannabis industry. Cannabis operations from production to processing to retail are complicated workplaces that require complex solutions. From understanding required written plans to the mandatory training all employees should be receiving, the presentation offers a broad view of the OSHA, USDA, and EPA compliance cannabis employers need to know to avoid risk and keep employees safe.

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      Mathew Clark

      It's Complicated: Workplace Safety and Health in Cannabis |

      Presentation Abstract:
      About:
      Matthew Clark has been working in the legal cannabis industry since 2015 where he has managed all aspects of cannabis operations from seed to sale. In 2018 he founded Think Happy Consulting because he saw a need for practical resources in workplace safety and compliance for the cannabis industry. Matthew has used his experience to develop custom manuals, safety plans, and training for customers across the country.

      Kendra Horn

      By Kendra Horn, Modernizing Cannabis Policy in Oklahoma and the United States |

      It is vital we work to modernize federal policy around cannabis and thoughtfully enact changes that protect businesses, consumers, and the public. We have the opportunity to bring commonsense solutions to this important and complex issue. Congresswoman Horn supports federal rescheduling of cannabis and was a co-sponsor of the Safe Banking Act while serving in Congress.

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      Kendra Horn

      Modernizing Cannabis Policy in Oklahoma and the United States |

      Presentation Abstract:
      About:
      Kendra Horn is a fifth-generation Oklahoman, and the first Democratic woman ever elected to represent Oklahoma in Congress. She was elected to the United States House of Representatives in 2018 to represent Oklahoma’s 5th Congressional District. She is a strong advocate for the Oklahoma cannabis industry and currently the Democratic nominee for the United States Senate.

      Morgan Coffey

      By Morgan Coffey, Flavonoids |

      Morgan will be speaking on the science, studies, and importance of Hemp Flavonoids and their many benefits and applications in products not only for humans, but for canines, felines, and equines as well. In addition to the positive feedback of effectiveness in Flavonoids that carry natural anti-inflammatory, anti-bacterial, and anti-viral properties.

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      Morgan Coffey

      Flavonoids |

      Presentation Abstract:
      About:
      Morgan was raised into a multigenerational farming family focused on produce and tobacco. After studying horticulture in College, Morgan began growing cannabis in California. Morgan has over twenty-one years of experience in the hydroponic, aeroponic, aquaponic and traditional growing of cannabis and hemp. Morgan has vast experience in the agronomy side of cannabis, providing his expertise into nutritional blending for cannabis feeding both in soil and hydroponic application.

      Michael Chang

      By Michael Chang, Growing Your Grow |

      Starting or increasing the scale of a Cannabis Cultivation can be a costly endeavor. This session provides an introduction into increasing work flow efficiencies and optimizing cultivation protocols. Topics covered will include scalable automation for small and large scale cultivations, work flow optimizations, and cultivation program planning. Also included will be a brief glance at how focused Capital Expenditures can optimize Operating Expenses.

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      Michael Chang

      Growing Your Grow |

      Presentation Abstract:
      About:
      Mike Chang is a Staff Agronomist with GrowersHouse and CannaCribs Consulting. Mike has a BS in Agriculture Technology Management and is a licensed California Pesticide DDA. He has worked in plant genetics labs, produce greenhouses and commercial cannabis operations. Mike’s main focus is to help growers find the most expedient and sustainable solutions to increase cultivation ROI by means of operational efficiencies and increased production.

      Kady Cravens

      By Kady Cravens, Why Standard Operating Procedures Are Crucial For The Success Of Your Cannabis Business |

      When your business is in the Cannabis industry, compliance with the regulations is the bottom line to keeping the doors open.
      So why are there still so many facilities that are operating without SOP practices in place?

      Today, we will take a closer look at the benefits of having a thorough SOP, what can happen when you don’t have an SOP in place and some solutions to get you started on your journey to full compliance today.

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      Kady Cravens

      Why Standard Operating Procedures Are Crucial For The Success Of Your Cannabis Business |

      Presentation Abstract:
      About:
      Kady Cravens is the CEO and founder of BuildMySOP.com, an interactive software that supports the Cannabis industry with Standard Operating Procedures. Her extensive background in all facility types allowed her to become an expert in Compliance, employee training, and SOPs, helping many startups and existing Cannabis companies with compliance and operating procedures. She also co-hosts a monthly podcast “Ask The Regulator” sharing knowledge of compliance practices in the Cannabusiness industry.

      Eric Moody

      By Eric Moody, Lighting Considerations for Cannabis Cultivation |

      This talk will cover lighting considerations for cannabis, including proper intensity, Daily Light Integral, Spectrum and Photoperiod. We will explore artificial lighting and its applications in both indoor and mixed-light greenhouses. This talk will also cover non-electric, sustainable spectral control technologies becoming popular today, including luminescent quantum dot and dye films, coating technologies, and colored shade netting.

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      Eric Moody

      Lighting Considerations for Cannabis Cultivation |

      Presentation Abstract:
      About:
      Eric Moody serves as the Director of Sales and Marketing for UbiQD, the parent company to UbiGro. Eric’s background includes a long history in the horticultural lighting industry where he was the director of sales for one of the largest horticultural lighting companies in North America. Eric has been part of the growth of the cannabis industry in the US since the first states started to legalize and has advised growers of all sizes in both indoor and greenhouses. Eric is part of the executive team at UbiQD which is an advanced materials company focusing on sustainability through harnessing the power of the sun.

      John W Sardoni

      By John W Sardoni, 5 Keys For Raising Capital in Cannabis, CBD, & Hemp |

      Cannabis is a capital-intensive game. Get inside the head of an investor to understand the due diligence they do before investing in your comapny. We will go from a novice in raising capital to expert in 1 hour. Going forward, investors will be much more demanding of cannabis, CBD, & Hemp startups. They expect better internal controls and better accounting policies & procedures. Investors want to see plans for their audit trail.

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      John W Sardoni

      5 Keys For Raising Capital in Cannabis, CBD, & Hemp |

      Presentation Abstract:
      About:
      John is an experienced CPA with 20 years of experience in the fields of audit, accounting, financing, and tax. He is a DOPE CFO Certified Advisor who exclusively services the cannabis industry. After spending 20 years assisting clients in various industries with profit planning, tax planning and cash flow management, John has decided to focus his attention on the cannabis industry. He believes that the cannabis industry has been deeply underserved. John knows that the key to a successful business is understanding the financial and non-financial numbers that drive the business. He actively works with his clients to breakdown their business to develop and track key performance indicators (KPIs) that are crucial to the success of their business.

      Gary Cohen

      By Gary Cohen, Retail Technology 101: How to Leverage the Right Platforms to Get a Step Ahead in the Cannabis Industry |

      Technology helps retailers grow and scale. It puts dispensaries on the map and drives new business, enables budtenders to provide a smooth and memorable customer experience, and helps streamline operations to drive down costs. But with so many technologies and tools available, how do you know what you really need and how can you tell the good from the bad? Cova CEO Gary Cohen will walk you through some of the key platforms and tools that can help you to run your store and grow your business.

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      Gary Cohen

      Retail Technology 101: How to Leverage the Right Platforms to Get a Step Ahead in the Cannabis Industry |

      Presentation Abstract:
      About:
      Gary Cohen is the CEO of Cova, the most trusted cannabis POS brand in North America. Having met with nearly 2000 dispensary operators from coast to coast, he leverages expert knowledge to offer cannabis retailers the support they need to get a license, pass inspection, launch a store, assess tech tools, and scale operations.

      Ellis Smith

      By Ellis Smith, The Importance of Natural & Organic-based Methods to Cannabis Production |

      Growing organically is a differentiator. Not everyone is going to grow organically, however it is not as complicated as people think. It can help create market segmentation for cannabis with a higher perceived value protecting against price degradation in highly competitive and maturing markets.
      Risk Mitigation is key. Growing with organic based and low carbon footprint tech and simplifying using water only living soils.

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      Ellis Smith

      The Importance of Natural & Organic-based Methods to Cannabis Production |

      Presentation Abstract:
      About:
      Ellis Smith has over 25 years of horticultural cannabis experience and he understands complex growing systems and production protocols. Having cultivated cannabis for over 10 years in the Emerald Triangle, Ellis Smith, co-founded SoHum Living Soils®, an organic medium design for cannabis. He currently serves as the CEO of American Cannabis Company, Inc which owns and operates, Natural Leaf, a vertically integrated brand consisting of three medical dispensaries, one 10,000sq. ft. grow facility.

      Sadie Thompson

      By Sadie Thompson, How to Leverage PR for Cannabis Businesses |

      With the ever-changing media landscape, the highly competitive cannabis industry, and advertising restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can start planning and implement an effective strategy

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      Sadie Thompson

      How to Leverage PR for Cannabis Businesses |

      Presentation Abstract:
      About:
      Sadie Thompson serves as the lead publicist at Proven Media, a reputable B2B and B2C public relations firm for the cannabis industry. Sadie is a graduate from Northern Arizona University with a dual degree in strategic communication and journalism with an emphasis in advertising. Her in-depth understanding of journalism and the mechanics of news enable her to connect authentically with reporters. She is the point of contact for all clients and has secured national media placements in TV and print

      Kim Prince

      By Kim Prince, How to Leverage PR for Cannabis Businesses |

      With the ever-changing media landscape, the highly competitive cannabis industry, and advertising restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can start planning and implement an effective strategy

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      Kim Prince

      How to Leverage PR for Cannabis Businesses |

      Presentation Abstract:
      About:
      Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.

      Matthew Shaffer

      By Matthew Shaffer, Understanding Your Merchant Account & Accepting Payments With Confidence |

      Together we will bring to light to facts vs fiction when it comes to processing payments in the cannabis industry. We will take a step back and learn the basics of a merchant account, pricing structures and how to understand a merchant statement. From there we will take a forward-thinking review of how far the industry has come and evaluate the coming changes to how your business accepts payments. You will leave our discussion with a better understanding of how to navigate payment acceptance.

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      Matthew Shaffer

      Understanding Your Merchant Account & Accepting Payments With Confidence |

      Presentation Abstract:
      About:
      Matthew Shaffer started his career in the credit card processing industry in 2006. After 5 years of learning the industry and managing a sales team, he started his own company in 2011. His business model was to offer the best pricing while maintaining the best service possible. Matthew’s philosophy has given him a 99% retention rate, leading his company Next Level Merchant and his clients to continually grow year after year. Matthew specializes in merchants ranging from high end Jewelers and large corporations to small family-owned businesses.

      Steven McMorrow

      By Steven McMorrow, Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health |

      Lighting the top of a canopy is not enough. Placing lights beneath a canopy helps increase yields for growers, which can boost their revenue without having to expand the size of their facility. The seminar will dive into the HOW as well as the WHY of under-canopy lighting in the cannabis industry along with real world examples and independent white papers and case studies

      Learn More

      Steven McMorrow

      Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health |

      Presentation Abstract:
      About:
      As an epileptic, Steven became aware of the benefits of medical cannabis and it ultimately fueled his desire to become active in the industry. Steven founded and operated Cannabis Clean in Denver, CO in 2014, a company which focused on cleaning and disinfection for the industry. After selling and exiting his company, he turned his attention towards providing LED lighting solutions that are more sustainable and eco-friendly with Thrive Agritech.

      James Rieger

      By James Rieger, New York State of Mind |

      The presentation will provide an overview of New York’s complex regulatory
      framework for adult-use cannabis legalization as well as the dichotomy of ongoing Federal illegality and prohibition. The presentation will discuss strategies (and the
      many challenges) for optimally approaching the New York market to build a cannabis business in
      light of the unique statutory and regulatory environment that New York has spent the past two years
      crafting.

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      James Rieger

      New York State of Mind |

      Presentation Abstract:
      About:
      James Rieger is a partner at Tannenbaum Helpern Syracuse & Hirschtritt LLP, New York, NY, and the founder and Co-Chair of its Cannabis Industry Practice Group. Tannenbaum Helpern is a 40 year old general practice law firm centered on providing solutions to entrepreneurs, investors and institutions. James has over 25 years’ experience with a broad corporate and securities law practice, with a focus on the cannabis industry, and represents public and private companies, hedge funds, merchant banks

      Dawne Morris

      By Dawne Morris, How to utilize technology and data as a business owner in the cannabis industry |

      Data is only useful if you use it and know how to use it. When it comes to the cannabis industry, there are a wealth of software solutions and platforms available to businesses, but understanding how to apply these analytics and insights to help a business grow and scale can be overwhelming. This presentation will focus on what technologies exist in the emerging marketplace and how traditional data solutions are shaping industry-specific softwares for an improved user experience.

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      Dawne Morris

      How to utilize technology and data as a business owner in the cannabis industry |

      Presentation Abstract:
      About:
      Dawne Morris is the co-founder and owner of PROTEUS 420, an online enterprise resource planning (ERP) system for businesses in e-commerce, retail, healthcare, and highly regulated industries, including alcohol and cannabis. Dawne has decades of finance, digital marketing, and design experience and her intuitive understanding of business operations and supply chain needs has made her a sought-after industry spokesperson specializing in branding and identity, software, finance, web dev, and more.

      Jenny Germano

      By Jenny Germano, Create a Culture of Compliance: Avoiding Compliance Complacency in the Face of More Regulations |

      It’s important more than ever to ensure there is a strong foundation for compliance in place, as newly awarded licensed operators enter the adult-use cannabis market. Whether you have been awarded a license, or are an existing operator or thinking about entering the market, Compliance is one of the most important factors when it comes to running a successful business under the regulatory microscope.

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      Jenny Germano

      Create a Culture of Compliance: Avoiding Compliance Complacency in the Face of More Regulations |

      Presentation Abstract:
      About:
      Jenny is a long-time industry veteran, witnessing the Cannabis Industry in Colorado going from an unregulated wild west in 2009 to the regulated market of 2022. This experience has taught her the importance of understanding regulations and creating a culture of compliance in the workforce. In 2015 she founded ICS Consulting Service and transitioned from being an employee in the regulated Cannabis Industry to CEO of a compliance focused consulting business.

      Jay Andersen

      By Jay Andersen, Optimizing Plant Health & Quality with AI |

      Growers contend with multiple issues related to the healthy growth of their plants. Collecting data about your plants can provide immediate benefits that improve quality and increase yields as well as put you on the path to utilize AI tools to continue to improve grow operations. Potential projects where AI can be deployed in the grow environment will also be discussed.

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      Jay Andersen

      Optimizing Plant Health & Quality with AI |

      Presentation Abstract:
      About:
      Jay is Co-Founder and COO of Ornavera, a Precision Agriculture company that assists growers to improve crop yield, plant quality and resources used. Jay’s career includes executive roles with private equity owned companies and over 30 years with Motorola and Intel’s IoT Group. He has been an Adjunct Professor at the University of Northern Colorado. In addition, Jay is an active Advisor assisting start-up programs associated with CU- Boulder, CSU- Ft. Collins and at Innosphere as a SAGE advisor.

      Mark Collins

      By Mark Collins, Make it or Break It: Tips on How to Survive |

      So you’ve started your cannabis business, now what? Growing cannabis is the easiest piece of the pie, but how you manage: finances, HR, hiring, state and federal regulations, scalability, branding, inventory supply, industry connections, and taxes are the pieces that will break you. These are the non-glamorous components most don’t plan for and yet they are the ones that take down companies. Learn how we’ve been able to tackle these head on to survive and thrive in this tumultuous industry.

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      Mark Collins

      Make it or Break It: Tips on How to Survive |

      Presentation Abstract:
      About:
      Mark served in the Army and then went on to get his degree in education. This experience has fueled his entrepreneurial spirit and desire to make positive changes in our legislature, particularly around cannabis. His outgoing personality and enthusiasm for cannabis makes him the perfect COO of Sales/Marketing for WithItWeed. Mark is a brand master, ensuring our brand is meeting the needs and expectations of our markets and customers.

      Brett Emmert

      By Brett Emmert, Make it or Break It: Tips on How to Survive |

      So you’ve started your cannabis business, now what? Growing cannabis is the easiest piece of the pie, but how you manage: finances, HR, hiring, state and federal regulations, scalability, branding, inventory supply, industry connections, and taxes are the pieces that will break you. These are the non-glamorous components most don’t plan for and yet they are the ones that take down companies. Learn how we’ve been able to tackle these head on to survive and thrive in this tumultuous industry.

      Learn More

      Brett Emmert

      Make it or Break It: Tips on How to Survive |

      Presentation Abstract:
      About:
      Brett has over 20 years experience in agriculture. He started his career in wheat farming and has transferred his knowledge of production agricultural to the cannabis industry. From engineering autofeed and watering systems to designing and building programs that maximize productivity and yield. Brett leads the operations side of WithitWeed, which primarily focused on growing, harvesting, maintenance, construction, HR and Finance. He's a jack of all trades.

      Ryan Douglas

      By Ryan Douglas, Carpe Diem: 5 Tips for Supercharging Your Cultivation Business Today |

      Oklahoma recently imposed a two-year moratorium on new cannabis cultivation licenses. This is good news for growers, but there are still over 7,000 licensed cultivators in the state.
      How can existing cultivation businesses ensure they take advantage of this moratorium and carve out a healthy slice of the state’s $1 billion cannabis market?

      This talk will offer attendees pragmatic advice for tightening up operational expenses and helping to ensure their cannabis flower stands out in a crowd.

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      Ryan Douglas

      Carpe Diem: 5 Tips for Supercharging Your Cultivation Business Today |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of “From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time.” Ryan has worked in commercial horticulture for 25 years and advises cannabis operators worldwide.

      Robert Evans

      By Robert Evans, How Biotechnology Will Impact The Future of Sustainable Sourcing of Pure, Plant Ingredients |

      Increased reliance on plant-based formulas necessitates the need for biotechnological advancements to sustainably supply commodities and rare ingredients at scale. Learn how microbial biotechnologies such as algae fermentation can effectively recreate natural ingredients, including those rare or hard to access, at a fraction of the cost and without adverse environmental, varietal or supply chain impact.

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      Robert Evans

      How Biotechnology Will Impact The Future of Sustainable Sourcing of Pure, Plant Ingredients |

      Presentation Abstract:
      About:
      Robert Evans is the Chief Strategy Officer, Chief Business Officer, and Co-Founder of Purissima, Inc. – a leading health and wellness ingredient company that is revolutionizing the way companies source and use plant-based ingredients through the production and development of commercially viable microalgae biotechnology. With more than 25 years of experience in the business and biomaterials sectors, Rob oversees activities including strategy innovation, development and investor relations.

      Robert Casares

      By Robert Casares, The State of Cannabis – A Payments Perspective |

      Learn about the key issues facing cannabis retailers and the financial institutions that serve them from a former banker, compliance professional, and Certified Anti-Money Laundering Specialist (CAMS). With Robert’s extensive experience in banking and compliance, he will share both facts and observations he’s made while researching the cannabis industry over the past 9 years about the various payment solutions and which ones are truly compliant clearing up any misconceptions you may have.

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      Robert Casares

      The State of Cannabis – A Payments Perspective |

      Presentation Abstract:
      About:
      Robert Casares is the Chief Risk and Compliance Officer for Bankcard International Group, a high-risk merchant services company based in Vancouver, WA. Robert is a former banker and Certified Anti-Money Laundering Specialist (CAMS) with 9 years of cannabis industry experience. Robert has been educating bankers on how to compliantly service the cannabis industry. His focus has shifted to payments where his objective is to educate bankers and cannabis retailers about the various payment types.

      Whitt Steineker

      By Whitt Steineker, |
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      Whitt Steineker

      |

      Presentation Abstract:
      About:
      As co-chair of Bradley’s Cannabis Industry team, Whitt represents clients in a wide range of cannabis issues. In addition to providing a full suite of legal services to cannabis companies, Whitt and the Cannabis Industry team advise non-cannabis clients – from banks to commercial real estate companies to insurance companies and high net worth individuals – on best practices for interacting with cannabis companies. Whitt is one of the leading voices in the cannabis bar – recognized as a “Go-To Thought Leader” by the National Law Review. He has presented on cannabis issues at conferences around the country. His work has been featured in the National Law Journal, Law360, and the Westlaw Journal. And he has been quoted in an array of legal and mainstream publications from Law360 and Super Lawyers to the Atlanta Journal-Constitution and the Associated Press.

      Christina Poler

      By Christina Poler, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Christina Poler

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Christina is the owner of Snowcap Business Services, located outside of Denver, Colorado. With 20 years of finance and legal experience, she is able to guide her cannabis clients through licensing and entity formation, while providing full outsourced accounting services.

      Matt McCarthy

      By Matt McCarthy, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Matt McCarthy

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Matt is an experienced CPA professional with Big 4 experience within the fields of audit, accounting, and tax. He founded The Dope Tax Group which exclusively service’s business’s that are operating in the cannabis industry. Matt’s Big 4 experience in audit is very helpful when it comes to keeping “Rock Solid Audit Ready Financials” which DOPECFO Certified Advisors pride themselves on

      Andrea Lockhart

      By Andrea Lockhart, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Andrea Lockhart

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Andrea is the Founder and CEO of Loud CPA based in Kennesaw, GA. She is an experienced tax, accounting, and audit professional with over 30 years of public and private industry experience. Loud CPA is a full-service firm dedicated to businesses in the cannabis industry. Whether you are growing, processing, dispensing, or delivering, Loud CPA can provide the specialized services your business needs to remain compliant and audit-ready.

      Summer Thorn

      By Summer Thorn, Are You Audit Ready? |

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?
      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

      Learn More

      Summer Thorn

      Are You Audit Ready? |

      Presentation Abstract:
      About:
      Summer is the Owner of Dope CPA and has worked in internal and external audit, positioning her to help cannabis clients become audit ready. Dope CPA is a full suite accounting firm so cannabis firms can completely outsource their accounting department.

      Codie Sugar

      By Codie Sugar, Modern, Digital Payment Solutions in Cannabis |

      Because of federal prohibition, dispensaries rely on cash/cashless ATM payments for customer purchases. This is not only inconvenient for consumers, but causes other issues: Cash puts employees at risk of theft, adds the cost of cash management and is difficult to report or track payments. This session delves into the innovations in payments, ecommerce and other digital platforms fueling modern and compliant payment solutions that benefit consumers, retailers and the industry at large.

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      Codie Sugar

      Modern, Digital Payment Solutions in Cannabis |

      Presentation Abstract:
      About:
      As Director of Sales at Aeropay, Codie leads new business development with her customer-first approach. Codie has 18 years of customer service experience in technology ranging from hospitality and real estate to cannabis. She is a proven influential Sales Leader who has built world-class teams dedicated to enhancing customer satisfaction with innovative and quality solutions. Since joining Aeropay, Codie has driven confidence in the cannabis customer experience with her passion for spreading awareness through education and meaningful experiences.

      Daniel Garcia

      By Daniel Garcia, |
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      Daniel Garcia

      |

      Presentation Abstract:
      About:
      Daniel is an experienced CPA professional whose practice serves national and international clients providing accounting, finance, audit and tax advisory services. Both of Daniel’s parents are CPAs and he has been working in the family’s accounting firm since an early age. This led him to not only develop a deep understanding of every aspect of accounting but also made him agile in navigating the concerns of a business owner when it comes to balancing management, company growth and compliance. While working full-time in accounting and tax, Daniel graduated with his Bachelors in Finance and Masters in Accounting from Florida International University. In doing so, he was able to leverage both real world and classroom learning to develop a high level of practical knowledge. He obtained his CPA license shortly thereafter. Daniel’s first experience with cannabis came in 2017. After battling with some medical issues, he was prescribed various medications to try to get his symptoms under control. Conventional care, however, left him feeling worse. Being health minded, he sought out natural alternatives, which led to obtaining his medical marijuana card in the State of Florida. The benefits were life-changing. This began to foster a curiosity and passion for everything cannabis, especially cannabis accounting and tax laws. Combining his first-hand experience with the benefits of cannabis and life-long involvement in accounting and tax, Daniel has the professional skills and drive needed to serve the uniquely challenging and ever-changing cannabis industry.

      Ronald Durbin

      By Ronald Durbin, From the Ground Up! |

      In this seminar Ronald E. Durbin will share his extensive knowledge of cannabis “From the Ground UP”, everything you need to know to start, operate, be compliant and have a successful business in one of the fastest growing industries in the United States.

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      Ronald Durbin

      From the Ground Up! |

      Presentation Abstract:
      About:
      Ronald E. Durbin II, co-founder of Viridian Legal Services, LLC, a boutique law firm representing clients in the cannabis industry. His firm provides sophisticated legal services to industry participants nationally. He helps companies build relationships, manage risk, and get business done in an ever-changing regulatory environment. Ron has a plethora of experience and knowledge including single and multi-state operators, market leading ancillary businesses, testing labs, cultivators, and processors.

      Ryan Douglas

      By Ryan Douglas, How to Improve the Profitability of Your Cultivation Business |

      Cannabis businesses can’t afford to rest on their laurels after successfully launching their cultivation site. Our industry is changing—and rapidly.
      Now, more than ever, commercial cultivation businesses must strive to optimize their processes, maximize profits, and deliver a truly remarkable product.

      This presentation will provide attendees with practical advice and some less-than-conventional ideas for running a more profitable cultivation site today.

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      Ryan Douglas

      How to Improve the Profitability of Your Cultivation Business |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of "From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time." Ryan has worked in commercial horticulture for 25 years and advises cannabis operators worldwide.

      Ryan Douglas

      By Ryan Douglas, How to Save $200,000 (and Lose $3 Million) Launching Your Cultivation Start-Up |

      In hot new cannabis markets, time is of the essence. Demand is high, and supply is low. Cultivators that can rapidly launch their business and come to market are rewarded with attractive profits.
      But demand won’t always outstrip supply, so the first few years of a cultivation business could be the most lucrative.

      This presentation will provide attendees with practical tips for launching their Mississippi cultivation start-up with less risk, less downtime, and a greater likelihood of success.

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      Ryan Douglas

      How to Save $200,000 (and Lose $3 Million) Launching Your Cultivation Start-Up |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of "From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time." Ryan has worked in commercial horticulture for 25 years and advises cannabis operators worldwide.

      Slates Veazey

      By Slates Veazey, Your Top Five Legal Considerations Now that You Secured a License |

      Congratulations, you now have your license to operate! While this is cause to celebrate, you cannot let your guard down. Certain components of the Mississippi Medical Cannabis Program and the cannabis industry in general present important legal issues you must consider when moving into the operational phase of your business. Bradley partners Slates Veazey and Whitt Steineker will walk you through those important considerations and explain how you can best prepare for the future.

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      Slates Veazey

      Your Top Five Legal Considerations Now that You Secured a License |

      Presentation Abstract:
      About:
      Slates is a member of Bradley’s Cannabis Industry team, advising clients on a variety of cannabis issues and in a wide range of sectors. From individuals and entities interested in participating in the new Mississippi medical cannabis program to non-plant-touching companies impacted by that emerging market, Slates and his partners provide the full suite of services that Bradley offers to its many other clients — but with a specific understanding of the ever-changing cannabis industry.

      Sandy Suchoff

      By Sandy Suchoff, How to Run a More Profitable Cannabis Business |

      Cannabis businesses are faced with higher compliance costs and higher taxes when compared to other types of businesses. Additionally, in a lot of states, the markets are saturated, and there is increased competition. Many times the owners are wearing so many hats— many of which they should not be doing because they don’t like it, is not productive, or are a good use of their time. There is a system to create a path to a more successful and profitable cannabis business. Attendees will learn how cash is more important than profit and how profit is more important than revenue. The five drivers of revenue, profit, and cash flow will be taught. Attendees will also learn about targets and forecasts and how they should let the right numbers drive their decisions. We will demonstrate how to keep a scoreboard about what to do every month to keep on track to achieve higher profits and increase cash flow. Lastly, the audience will learn how to create financial objectives and actionable plans to move the needles closer to their targeted numbers.

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      Sandy Suchoff

      How to Run a More Profitable Cannabis Business |

      Presentation Abstract:
      About:
      Sandy Suchoff CPA is the founder and principal of Lefstein-Suchoff, CPA & Associates, LLC D/B/A The Canna CPAs. The Canna CPAs has been nominated as the #1 cannabis CPA firm in the country by The Marijuana Guide. Suchoff has been featured and interviewed on MSNBC, FOX News, Tune In Business Talk Radio, PBS TV, Chasing News on FOX & WOR, Cannabis Radio, Purple Haze Radio, and Cannabis Tech & Today.

      Lisa Pitman

      By Lisa Pitman, History of Marijuana Legalization and How MS Fits In |

      History of Legalization: Overview of global marijuana legalization and a discussion of how MS compares.

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      Lisa Pitman

      History of Marijuana Legalization and How MS Fits In |

      Presentation Abstract:
      About:
      Lisa Pittman is a TX attorney with 7 years experience in marijuana & hemp, and 25 years trying cases. While other firms chase legalization on the coasts, Lisa focuses her efforts on behalf of patients and businesses in the South. Lisa counsels investors, ancillary services, cultivators, manufacturers, labs, distributors, retailers, governments, doctors and banks. Lisa is recognized nationally by universities, gov't officials, news media, and legal organizations for her work at Pittman Legal.

      Charles Miller

      By Charles Miller, Optimizing Profitability by minimizing energy consumption and traditional indoor grows leveraging third party financing of energy infrastructure. |

      Understanding the nexus between energy consumption and maximum high quality production can be the difference between making your start up successful or falling victim to the market like many competitors. This presentation will demonstrate how to create the most efficient and effective grow space leveraging third party capital that does not reduce your equity position. By reducing your operational expenses and reducing your overall capital outlay, investment expectations are easily exceeded.

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      Charles Miller

      Optimizing Profitability by minimizing energy consumption and traditional indoor grows leveraging third party financing of energy infrastructure. |

      Presentation Abstract:
      About:
      Mr. Miller launched NGENX Energy Solutions in 2018. Expanding on decades of development experience Mr. Miller brought together technology partners, finance partners and construction partners to create an entity capable of addressing virtually any energy related issue. Leveraging strategic relationships with both large and small firms, NgenX provides expert solution guidance to end use clients and brings turnkey financed solutions to fruition tailored for the cannabis industry.

      Shawn Kruger

      By Shawn Kruger, There’s So Much Cash! Best Practices for Securing, Automating and Managing Your Cash Handling |

      Industrywide, it’s estimated that between 95 and 99% of all cannabis-related transactions are carried out in cash. There isn’t one reason why this is the case, rather it’s a trifecta of causes – legal, financial, and social. Until all three of those are relaxed, cash volumes will continue to pour into the cannabis space. This session will share insights into how the industry can benefit from the idea of “cash automation” or leveraging technology to better manage, count, and store cash.

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      Shawn Kruger

      There’s So Much Cash! Best Practices for Securing, Automating and Managing Your Cash Handling |

      Presentation Abstract:
      About:
      Shawn Kruger, Senior Vice President of product and strategy at Avivatech, has more than 35 years of experience in the real estate, payments and fintech industries, Kruger’s knowledge runs deep on topics related to: cash and check payments automation, financial services operations, business development of partner relationships, strategic management consulting, product management, product marketing, user experience design, corporate strategy, and sales for new and existing product lines.

      Richard Cheng

      By Richard Cheng, Cannabis Deal Making and Transactional Considerations |

      This presentation will discuss basic structures of buying and selling a business in two basic forms – asset transactions and equity transactions, along with basic legal issues for joint ventures. The emphasis will be on the stages to a buy-sell transaction and a discussion on terms in service agreements. This presentation will discuss issues related to operating an effective business and preparation for acquisition while managing the concerns regularly faced by buyers of a cannabis business.

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      Richard Cheng

      Cannabis Deal Making and Transactional Considerations |

      Presentation Abstract:
      About:
      Richard is an attorney with Weaver Johnston Nelson. Richard's practice focuses on transactions and advises on cannabis regulatory matters. Since 2013, Richard has represented a variety of cannabis related businesses and investors, working at national and global law firms. Richard represented the Texas Cannabis Industry Association, served as a board member for a hemp cannabinoid bio-pharmaceutical company and named a top 250 legal expert in cannabis by Databird Research Journal. Richard teaches cannabis law as an adjunct at UNT School of Law.

      Eric Postow

      By Eric Postow, How we got to now: lessons from the cannabis industry |

      The cannabis industry has exploded in recent years to become one of the hottest industry sectors in the country. As more and more emerging markets come online for medicinal, adult use or some combination thereof, it is critically important for newcomers to the regulated cannabis industry to learn lessons from earlier markets. This presentation will highlight areas of opportunity and concern for new cannabis businesses.

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      Eric Postow

      How we got to now: lessons from the cannabis industry |

      Presentation Abstract:
      About:
      Eric Postow is a forward leaning Virginia attorney and co-chair of the Cannabis Practice Group at Parlatore Law Group. As an attorney Eric advises cannabis businesses from pre-license development through mature market expansion. Eric specializes in emerging markets and full scope servicing including, licensing, brand development and IP, land use and development, operational and strategic planning, complex federal litigation, business development and compliance.

      Jerry Abiog

      By Jerry Abiog, Improve Your Profitability With AI |

      Data is the fuel that drives growth for your cannabis business whether you are a grower, manufacturer, brand, or dispensary. By nature, the highly regulated and fragmented industry of cannabis generates tons of data. However, many don’t know how to leverage it to improve management decisions and customer experience which can lead to improving top and bottom-line growth. This talk will cover how using the predictive power of AI can help your business gain a competitive advantage

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      Jerry Abiog

      Improve Your Profitability With AI |

      Presentation Abstract:
      About:
      Jerry Abiog has over 25 years of sales and marketing experience and serves as a Co-Founder & CMO of Standard Insights, an AI as a Service analytics and marketing platform. They help businesses leverage their first-party data to build their competitive moat. He has written articles for Marijuana Venture, spoken on numerous podcasts, and given talks on AI and marketing. Recently, his company was included in the 2022 CannaTech Services Providers Ecosystem.

      Reginald Stanfield

      By Reginald Stanfield, THC Hunting or Plant Profile |

      THC Hunting is the norm in the cannabis industry but is it best for customers and the longevity of the Plant? In-breeding in the pursuit of high THC content leads to a shallow gene pool where consumers get the same experience from genetically similar cultivars being sold under different names as well as making cannabis more vulnerable to disorders and diseases. Considering the plant’s entire profile when breeding will guarantee sustainability as well as a better end-user experience.

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      Reginald Stanfield

      THC Hunting or Plant Profile |

      Presentation Abstract:
      About:
      Reginald Stanfield is the co-founder and CEO of JustinCredible Cultivation, the East coast's first non-equity standalone Black-, woman- and veteran- owned cultivation facility. Through his leadership, JustinCredible strives to cultivate strong, diverse genetics and promote the whole plant with focus on terpenes and cannabinoids. He is also an Executive Board Member of The Block, a chamber of commerce specifically focused on the development of minority owned cannabis businesses in Massachusetts.

      Justin Shannon

      By Justin Shannon, Making the Connection between Risk Management and Profitability |

      Risks in the cannabis industry can vary from slips and falls to fires in your grow rooms. There are things you can do to help prevent them from happening. Making sure you are prepared and ahead of the curve can save you precious time and money. Proper Risk Management in the cannabis industry can lead to Profitability in the end.

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      Justin Shannon

      Making the Connection between Risk Management and Profitability |

      Presentation Abstract:
      About:
      Justin Shannon is a Cannabis Insurance Specialist with HUB International. HUB is the largest cannabis insurance brokerage company in North America with 650+ cannabis clients all across North America. Justin is the cannabis lead for HUB’s Gulf South Region which covers Alabama, Mississippi, Louisiana, Georgia, and the Florida Panhandle. He has a vast range of cannabis clients from as small as a single dispensary to as large as Multi-State Vertical Operations.

      Sally Kent Peebles

      By Sally Kent Peebles, What to Do (and Not to Do) When Preparing to Apply for a Mississippi Cannabis Business License |

      Entrepreneurs, is your business ready for cannabis business licensing in Mississippi? From forming a strong team and finding investors, to acquiring a suitable location and engaging with your community, the long road to receiving a cannabis license can be daunting. Attend this session for helpful tips to get you on the path to success, including examples of common mistakes applicants make in new cannabis markets.

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      Sally Kent Peebles

      What to Do (and Not to Do) When Preparing to Apply for a Mississippi Cannabis Business License |

      Presentation Abstract:
      About:
      Sally Kent Peebles is a partner at leading national cannabis law firm Vicente Sederberg LLP, where she focuses on corporate law, commercial real estate, cannabis regulatory matters, and hemp. Since 2019, Sally has been a member of the FL Department of Agriculture and Consumer Services' Medical Cannabis Advisory Committee, where she serves as co-chair. In 2021, she co-founded the nonprofit organization, WISE Florida, which aims to build support for legalizing cannabis for adult use in Florida.

      Rose Taylor

      By Rose Taylor, Reducing Your 280E Footprint: Navigating the tax weeds of cannabis |

      Attendees will gain a solid understanding of cost of goods sold, different entity types, and what they can do now to minimize income tax.

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      Rose Taylor

      Reducing Your 280E Footprint: Navigating the tax weeds of cannabis |

      Presentation Abstract:
      About:
      Rose Taylor is a well-experienced accountant with abundant professional experience in varying industries. Since she was young, she has always had an interest in all things business and quickly noticed her organic accounting capabilities. Rose graduated from the University of Oklahoma with a BBA in Business Management. Since then, she has worked with public and private companies ranging from small businesses to multi-million dollar corporations. Rose is no stranger to the cannabis industry; she loves the challenges it brings. She loves pursuing new knowledge, collaborating, and using her creative problem solving skills to set herself apart from other business professionals. Over her career, she has owned multiple businesses and had vested partnership interests in retail, B2B, e-commerce, and real estate companies. As an Enrolled Agent and accountant, Rose’s entrepreneurial experience and exposure to companies of all sizes provides her with a unique perspective compared to most in the industry. She brings exceptional knowledge to the table when it comes to advising and representing her clients’ best interests.

      Johnathan McFarlane

      By Johnathan McFarlane, Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue |

      You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers.

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      Johnathan McFarlane

      Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue |

      Presentation Abstract:
      About:
      Johnathan is the Director of Strategy at Hybrid Marketing Co, the world’s largest cannabis-focused marketing agency. He builds creative branding, marketing and advertising solutions that are tied to business goals. B2B, B2C, dispensaries, brands, you name it, he’s done it! Johnathan's passion lies in helping Hybrid’s clients grow, (and avoid the many, many mistakes he’s made across his long career in this industry).

      Sam Andras

      By Sam Andras, Designing for Success: Key Considerations for a Cannabis Cultivation Facility |

      The design of your cannabis cultivation facility can literally make or break your business and is worthy of deep consideration. In this session, we’ll outline the key components to consider when planning your grow facility, from how to choose a facility site to designing for future scalability. We’ll discuss the roadmap for planning and timelines for construction giving you a good sense of what to expect from submitting designs for your license to becoming operational.

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      Sam Andras

      Designing for Success: Key Considerations for a Cannabis Cultivation Facility |

      Presentation Abstract:
      About:
      Sam is the EVP of Professional Services for urban-gro, a fully integrated architectural, engineering, construction management and cultivation systems company focused on delivering complete design-build solutions to the indoor CEA and Commercial sectors. Andras has completed over 150 projects in the CEA sector over his 20 year career designing for both the public and private sectors. He was formerly at the architectural firm MJ12 Design Studio before they were acquired by urban-gro in July 2021.

      Malvina Kay

      By Malvina Kay, |
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      Malvina Kay

      |

      Presentation Abstract:
      About:
      Malvina Kay CPA is the founder and principal of Cannabis Accountants, LLC. She has led financial operations for close to 30 years. As a CFO she has worked across the for profit and non- profit industries. Throughout the years she has provided consulting services in accounting, budgeting, taxes, training, and basic business practices to small and large businesses.With access to the DOPE CFO network, her services have been requested by cannabis growers, start-ups, investors, and retail businesses across the USA.She is passionate about servicing the Cannabis Industry, supporting social equity, and educating the public about the benefits of this growing industry.

      Laura Adams

      By Laura Adams, |
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      Laura Adams

      |

      Presentation Abstract:
      About:
      Laura Adams has over 25 years' experience as a CFO, Accountant, Business Consultant and Tax Professional. She is a founding partner of Node Accounting. Laura has a passion for finding efficient ways to keep Cannabis businesses in compliance with IRC 280(e) while making sure they don't lose a penny of legal deductions. When she’s not solving business problems or burying her head in tax court cases, Laura loves to hike, kayak, volunteer in her local community and spend time with her family and two dogs.

      Berekk Blackwell

      By Berekk Blackwell, Democratizing “Green Zone” Data: How PropTech is Shaping Cannabis Real Estate |

      Cannabis is one of the fastest growing and most highly regulated industries in the nation. Identifying and securing cannabis real estate brings its own share of complexities and competition. Whether you’re applying for a license, just won a license, or looking to expand operations, learn how PropTech can help you unlock green zones for cannabis real estate and enhance the value of your commercial property. Discover how to optimize your search and gain access to compliant locations effectively and expeditiously. Gain insight on essentials to consider when evaluating commercial properties and common areas of oversight. Learn how cannabis-specific PropTech is helping operators. Audience members will also receive a regional overview of key markets where PropTech is vital to finding property that meets both state regulations and local variances.

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      Berekk Blackwell

      Democratizing “Green Zone” Data: How PropTech is Shaping Cannabis Real Estate |

      Presentation Abstract:
      About:
      Berekk Blackwell is the Chief Operating Officer of Zoned Properties, a strategic real estate development firm whose primary mission is to provide real estate and sustainability services for the regulated cannabis industry. Mr. Blackwell brings with him an abundance of experience in the expansion of retail brands both domestically and internationally. Previously, Berekk spent time in developing domestic and international markets for Kahala Brands, a conglomerate of over fifteen QSR franchises including Cold Stone Creamery and Blimpie Subs. Kahala Brands at the time has over 3,000 retail locations in over a dozen countries. This eventually led to working for Revamp Corporation in Tokyo, Japan. At the time, Revamp owned the Master Franchise rights for Cold Stone Creamery, Auntie Anne’s Pretzels and Krispy Kreme Doughnuts. While there, Berekk looked after international relationships between US companies looking to enter the Japanese market and facilitated development for all three concepts. He was able to build a strong support system in most major markets in the area which lead to many transpacific opportunities. Since coming back to the United States, Blackwell was involved in the acquisition and development of Daily Jam, a limited service breakfast and brunch chain with major growth potential. As President of Daily Jam, he received recognition from the industry by being named to QSR Magazine’s Top 40 Concepts in the Country Under 40 units. Blackwell holds a Bachelors of Business Administration in Finance from Fort Lewis College in Durango, CO. While there, Blackwell also played collegiate soccer, winning two national championships and receiving First Team All American honors.

      Elizabeth Michael

      By Elizabeth Michael, It’s Complicated: Advertising Cannabis |

      You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

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      Elizabeth Michael

      It’s Complicated: Advertising Cannabis |

      Presentation Abstract:
      About:
      Never one to shy away from a challenge, Elizabeth Michael, M.B.A. believes in dreaming bigger, living larger and achieving more. She brings this attitude to her advertising and marketing client work with Bud Agency. She formed Bud in 2018 after working in a large ad agency that couldn't service cannabis client due to government contracts. Her partners and she purpose-built Bud for the cannabis industry and its unique challenges.

      Ryan Douglas

      By Ryan Douglas, Recipe for Success: 11 Ingredients for a Great Cannabis Cultivation Start-up |

      The success of most cultivation start-ups is made or lost in the planning phase, and 90% of cultivation problems are directly related to oversights committed long before any seeds are planted. If you plan on launching a new cultivation business soon, increase your chances of success by keeping things simple. This interactive presentation will examine 11 critical ingredients that every cannabis entrepreneur should include in their mixing bowl for start-up success.

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      Ryan Douglas

      Recipe for Success: 11 Ingredients for a Great Cannabis Cultivation Start-up |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of "From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time." Ryan has worked in commercial horticulture for 24 years and offers advisory services to cultivation businesses worldwide. He can be reached through his website, douglascultivation.com.

      Dom Marella

      By Dom Marella, How To Get a Bank Account (And Keep It!) |

      So you’re opening up a cannabis business in Mississippi? You must have thick skin. Cannabis operators are not only challenged by hurdles faced by every new business, but face additional compliance and risk burden. You’ve probably heard stories about the lack of banking and the dangers of cash management. Cannabis is not unbanked … it is underbanked. In this session, you will learn about compliant banking, payments and, even, lending options accessible to the cannabis industry.

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      Dom Marella

      How To Get a Bank Account (And Keep It!) |

      Presentation Abstract:
      About:
      No stranger to highly regulated markets, Dom spent a decade in the commodities and derivatives industry. Dom launched the cannabis practice group at Paro, where he worked with cannabis entrepreneurs seeking licensure in Illinois. In 2021, Dom joined Abaca as VP of Business Development at Abaca. Dom leads the sales team to bring full service banking and treasury management solutions to cannabis operators.

      Barton Morris

      By Barton Morris, Mergers and Acquisitions: The Next Stage in Michigan's Commercial Cannabis Industry |

      The cannabis industry in Michigan is quickly evolving. M&A deals will play a significant role over the next couple years. As the number of licenses issued will start declining, successful cannabis companies will be looking to add licenses to their portfolios while those less successful will be looking to recoup their loses. Plus, multi-state operators still see Michigan as an exciting market. Performing these transactions properly and with the right due diligence is critical.

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      Barton Morris

      Mergers and Acquisitions: The Next Stage in Michigan's Commercial Cannabis Industry |

      Presentation Abstract:
      About:
      Barton Morris is the principal attorney and founder of the Cannabis Legal Group, specializing in all marijuana-related legal issues including business law, corporate law, licensing, consulting, land use, and real property. He was an official spokesman for the Coalition to Regulate Marijuana Like Alcohol, and instrumental in the successful legalization of recreational marijuana in Michigan. He is currently an officer of the Cannabis Law Section of the State Bar or Michigan.

      Max Juhasz

      By Max Juhasz, Digital Marketing basics for New Cannabiz Companies |

      Learn what your business will absolutely need to operate online… and in compliance. At our last event, our team spoke with dozens of newly licensed business owners who had no clue what to do next when it came to (A) getting their business online and (B) marketing their business online. Let us help you with the first steps.

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      Max Juhasz

      Digital Marketing basics for New Cannabiz Companies |

      Presentation Abstract:
      About:
      Max Juhasz has been doing digital marketing and SEO for cannabis and cbd companies for almost 5 years. He has helped multiple companies grow from 6 to 7 figures just from SEO. Regardless of what kind of cannabusiness you operate, organic traffic is the safest and easiest way to attract new customers online. He is the founder of Cannabiz Marketing Solutions

      Lynn Timmer

      By Lynn Timmer, What Growers Need to Know About the Worker Protection Standard |

      Cannabis growers pest management practices may involve applying pesticides that require compliance with the Federal Worker Protection Standard (WPS). The goal of WPS is to inform and protect workers and handlers from exposure to pesticides as well as mitigate an exposure. This presentation will provide an overview of several WPS requirements and what growers are required to implement to be in compliance.

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      Lynn Timmer

      What Growers Need to Know About the Worker Protection Standard |

      Presentation Abstract:
      About:
      Lynn Timmer is a lead pesticide inspector with the Michigan Department of Agriculture & Rural Development (MDARD). MDARD is the state regulatory agency for pesticide sale and use. MDARD Inspectors conduct inspections and investigations to determine compliance with State and Federal pesticide requirements. Lynn holds a BS in Horticulture from Michigan State University.

      Rachel Fredrickson

      By Rachel Fredrickson, Cultivating Energy Savings with Indoor Agriculture |

      Indoor grow facilities are power-hungry buildings. Learn about the various strategies that can help indoor grow facilities become energy efficient. Learn about where your energy goes, the importance of energy efficiency, and how to tap into cash incentives in 2022 to become energy efficient.

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      Rachel Fredrickson

      Cultivating Energy Savings with Indoor Agriculture |

      Presentation Abstract:
      About:
      Rachel Fredrickson joined the Consumers Energy team in 2015. She started off on the Consumers Energy Assessment team, and would travel around Michigan to preform energy assessments for business. After a year, she joined the Engineering Department for the Consumers Energy Business Energy Efficiency Program as an Energy Advisor. 2019 she started focusing on indoor agriculture, and has helped create and manages the Consumers Energy Indoor Agriculture Program.

      Rose Taylor

      By Rose Taylor, Tax & Accounting issues: 4 years post SQ 788 |

      Did you know the IRS can deny deductions completely if
      you are operating without good records? Also since there
      are no “deductions” in cannabis it’s important that your
      cost of goods sold is flowing properly through inventory
      which is a business asset
      ■ Under an audit having actual receipts looks great. You can
      try to recreate your expenses from a bank or credit card
      statement… but what if they are paid in cash? Part of our
      monthly bookkeeping for clients includes electronic
      receipt storage

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      Rose Taylor

      Tax & Accounting issues: 4 years post SQ 788 |

      Presentation Abstract:
      About:
      University of Oklahoma with a BBA in Business Management. Since then, she has worked with public and private companies ranging from small businesses to multi-million dollar corporations. Rose is no stranger to the cannabis industry; she loves the challenges it brings. She loves pursuing new knowledge, collaborating, and using her creative problem solving skills to set herself apart from other business professionals. Over her career, she has owned multiple businesses and had vested partnership interests in retail, B2B, e-commerce, and real estate companies. As an Enrolled Agent and accountant, Rose’s entrepreneurial experience and exposure to companies of all sizes provides her with a unique perspective compared to most in the industry. She brings exceptional knowledge to the table when it comes to advising and representing her clients’ best interests.

      Derek Stucki

      By Derek Stucki, Cannabis odor – Public Enemy #1 |

      Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

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      Derek Stucki

      Cannabis odor – Public Enemy #1 |

      Presentation Abstract:
      About:
      Derek is passionate about helping the industry overcome its biggest obstacle – odor. A veteran in the battle against odor from industrial waste to cannabis. As VP of Business Development for Cannabusters, his mission is to help the industry win the odor game.

      Shane Stanford

      By Shane Stanford, |
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      Shane Stanford

      |

      Presentation Abstract:
      About:

      Michael Herrick

      By Michael Herrick, Cybersecurity Priorities for the Cannabis Industry |

      Regulators and consumers alike are starting to ask hard questions about cybersecurity and data privacy in the cannabis industry. As the industry matures, good cybersecurity needs to be seen as a mission-critical business requirement, just like other business best practices like accurate record keeping or equitable hiring practices. In this seminar, we will review cybersecurity best practices from the healthcare industry and see how to apply them to all types of cannabis companies.

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      Michael Herrick

      Cybersecurity Priorities for the Cannabis Industry |

      Presentation Abstract:
      About:
      Michael Herrick is a health tech serial entrepreneur with more than 25 years experience building technology companies. Michael is the founder and CEO of Matterform where he offers HIPAA and cybersecurity expertise to healthtech startups, hospitals, and healthcare practices. Michael is also the co-founding Chief Technology Officer of Medicheck, a Guadalajara startup bringing electronic health records to Latin America.

      Dominic Chen

      By Dominic Chen, Consideration of horticulture lighting solution for success |

      Lighting is one of the most important factors controlling the growth result, but lighting does have to work with many other environmental and operational factors as a complete system to reach the best growth result.
      When specifying lighting for an indoor grow facility or a greenhouse, what are the considerations for the grower, the construction and operation of the facility, and the business owner? This presentation provides you with comprehensive consideration to ensure your success.

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      Dominic Chen

      Consideration of horticulture lighting solution for success |

      Presentation Abstract:
      About:
      Dominic Chen is the founder and CEO of CropBoss LLC which specialized in the design and integration of Horticulture Lighting solutions that fits different grower's need, Bringing 20+ years of technical and business experience in semiconductor and lighting with the past 5 years focusing on the development of horticulture lighting business, Dominis provide a comprehensive approach developing innovative horticulture lighting solution for a better growing result and operational efficiency.

      Lee Spivey

      By Lee Spivey, Seed planting & Germination Workshop |

      This presentation covers preparing seeds for planting, the proper techniques for planting a seed, how to care for your seeds after planting, and is interactive. Attendees will take home a 4×4 pot with soil, seed, and cover that they plant themselves. Also taking home the information on how to care for the seed they just planted.

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      Lee Spivey

      Seed planting & Germination Workshop |

      Presentation Abstract:
      About:
      Lee has worked in the organic potting soil industry for 8 years, gaining experience in manufacturing operations, organic input materials, grow sit consulting, and product development. Lee is widely known for his outspoken activism, organic soil knowledge, and cannabis expertise as a cultivator. As a Marketing Coordinator, his goals include helping grow GEO into a nationally recognized premium organic soil brand and position GEO as a leading industry source of organic cannabis cultivation.

      James Thorburn

      By James Thorburn, The Importance of Zoning in Cannabis Operations |

      This presentation will identify the high-level role zoning laws play in cannabis operations.
      It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
      It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
      It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

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      James Thorburn

      The Importance of Zoning in Cannabis Operations |

      Presentation Abstract:
      About:
      Jim has received national recognition as a lead litigating attorney in the cannabis industry’s highest profile cases, including Standing Akimbo v. United States, in which United States Supreme Court Justice Thomas calls into question federal regulation of cannabis legalization. Jim also has thirty years of experience in land use and construction and applies this expertise to the cannabis industry. His clients include some of the biggest names in the industry.

      Rick Rainbolt

      By Rick Rainbolt, How to Develop & Succeed in the Premium Exotic Flower Niche |

      Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program. We’ll cover the (1) Facility (2) Genetics (3) Cultivation. Learn the 3 fundamentals for success in the premium exotic flower niche, the 5 fundamentals to building a premium exotic flower facility, how to set up the facility for perpetual rotation for monthly harvest and how to set up the facility to properly interact with genetics and cultivation.

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      Rick Rainbolt

      How to Develop & Succeed in the Premium Exotic Flower Niche |

      Presentation Abstract:
      About:
      Rick founded Hemp Geo Institute, LLC. on January 10th, 2017. Over the past several years, HGI has established itself as the ‘go-to’ organization for world-class cannabis education, resources and the development of CRAFT premium exotic flower grow operations. In 2020, Rick designed a proprietary premium exotic flower, ‘Seed-2-Cure’ facility under the brand Canna Cobra, LLC. which offers continuous production, equipped with top vetted equipment and methods that create a completely controlled micro-environment from seed to final curing. Rick has played a role in the Legislative process in helping states become legal to grow Industrial Hemp/Cannabis in addition to consulting on the development of rules and regulation packages.

      Justin Esquivel

      By Justin Esquivel, Homozygous Genetics, Cannabis Tissue Culture & Advanced Cultivation |

      Take a deep dive into why stable genetics are so important and how you can implement tissue culture into any size cultivation canopy. This will educate & teach the grower how to achieve frosty & flavorful buds time after time! Learn about how to keep your crop bacteria & pest free from start to finish! Become aware of the greatest and most advanced tricks that can be implemented in home or commercial cultivation to achieve exotic premium buds. Understand what to look for when choosing the genetics that you will be cultivating under your BRAND. Once it’s out there, you can’t take it back! The cream always rises to the top!

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      Justin Esquivel

      Homozygous Genetics, Cannabis Tissue Culture & Advanced Cultivation |

      Presentation Abstract:
      About:
      Esquivel, President & Geneticist, Green Luster Phenos LLC, has been an influencer and leader in the cannabis industry for fourteen (14) years. Esquivel was the head grower and geneticist of a 20,000 sq. ft indoor commercial-scale cultivation operation out in Colorado back in 2012. Justin has consulted with 62 cannabis facilities, 34 of which operate commercial canopies. He brings standard operating procedures to a gold standard. Esquivel also specializes in Cannabis Tissue Culture & Selective Homozygous Breeding, enabling his company to bring tailored offspring to growers globally!

      Conor Guckian

      By Conor Guckian, HVAC- the importance of precision humidity and climate controls to produce maximum yields in an indoor environment |

      Importance of humidity and climate in an indoor environment. Our HVAC equipment provides modulated humidity and temperature controls to create a stable environment. Our units can be designed to fit any application and can be engineered and designed to meet your needs. Also we have the fastest lead times in the industry for an HVAC company. To be update

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      Conor Guckian

      HVAC- the importance of precision humidity and climate controls to produce maximum yields in an indoor environment |

      Presentation Abstract:
      About:

      Shanon Jaramillo

      By Shanon Jaramillo, Developing New Mexico's Cannabis Workforce |

      Labor shortages are a real concern for many industries right now, especially for the newly legalized cannabis Industry of New Mexico. This presentation will resolve the need to create a Labor Pool and Educational infrastructure for New Mexicans wishing to participate in the local cannabis industry. We will explore how New Mexico can capacity build around this workforce opportunity and how standardizing the way professionals break into the industry will attract more high-level, management and executive talent to employers starting up and expanding.

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      Shanon Jaramillo

      Developing New Mexico's Cannabis Workforce |

      Presentation Abstract:
      About:
      Shanon Jaramillo is the Founder & CEO of SeedCrest, LLC in Albuquerque, NM. She has a Bachelor's degree in Business Administration from Robert Morris University, in Chicago, Illinois. As a community leader, Shanon started the grassroots movement of creating a more professional, and responsible cannabis establishment training system as well as industry specific college programs for Medical and Adult Use Industries in New Mexico. With the goal of bridging several gaps in state, educational and business systems for the workforce, in 2018, Shanon created the 5 STAR ALUMNI STANDARD, a program through SeedCrest that continues to empower professionals and industry organizations to successfully start-up in the cannabis market place. She is the recipient of the 2020 Women in Business Development Award in New Mexico for her leadership in mentoring future New Mexico leaders, and participated in Governor Michelle Lujan-Grisham's Working Group for Legalization in 2019. Her most recent honor has been in working with Central New Mexico College's Ingenuity Program to license the SeedCrest Cannabis Establishment Tech Certificate program to their students. Shanon has coached and mentored thousands of entrepreneurs and workforce every year since her start in cannabis in 2017 and has helped many new businesses to prepare and to become licensed under the Cannabis Regulation Act, in New Mexico.

      Annette Compo

      By Annette Compo, Amp the Trajectory of Your Business with Your Next Leadership Crew! |

      Want to grow your business and your team to reach its potential? This presentation will focus on creating leaders, finding the right talent for your organization, working at maximum efficiency, and changing your mindset. Annette Compo offers a unique inside perspective of the Cannabis Industry. You will leave her presentation feeling inspired personally and professionally.

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      Annette Compo

      Amp the Trajectory of Your Business with Your Next Leadership Crew! |

      Presentation Abstract:
      About:
      Serial Entrepreneur Annette Compo is internationally known for her high-energy, interactive and entertaining sessions. Having worked with hundreds of corporations nationwide, Annette has an insider's knowledge of organizations and uses this unique perspective to create customized presentations on key issues such as personal accountability, communication, and life balance. Her business expertise allows Annette to inspire her audiences in their personal and professional development.

      Aaron Herzberg

      By Aaron Herzberg, Winning Merit Based Retail Dispensary Applications in Highly Competitive Jurisdictions |

      Our goal is to provide both cannabis executives and aspiring cannabis entrepreneurs guidance on creating a merit-based application that will win licenses. During the presentation our panel will explain the importance of, and how to increase scores, for the following application items: understanding the scoring rubric of the application, real estate site selection, real estate acquisition and negotiation, security plan, community engagement, employee benefits, social equity, and budgets.

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      Aaron Herzberg

      Winning Merit Based Retail Dispensary Applications in Highly Competitive Jurisdictions |

      Presentation Abstract:
      About:
      Aaron Herzberg is a cannabis regulatory attorney specializing in Cannabis Retail Site Selection & Real Estate Consulting. He has hands-on operations experience through his ownership of dispensaries and is a partner/ owner in many dispensaries with major operators including Cookies Retail, Stizzy, Culture Cannabis Club, and several more. Aaron founded the Puzzle Group Law Firm where he develops new cannabis dispensaries and advises on governmental affairs, licensing, and transactional matters.

      Seth Gardenswartz

      By Seth Gardenswartz, How To Brand and Market Your Cannabis Business |

      This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

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      Seth Gardenswartz

      How To Brand and Market Your Cannabis Business |

      Presentation Abstract:
      About:
      Seth Gardenswartz has spent the past 20 years at the intersection of marketing, technology, and the law. He started is career in a large firm in Denver colorado before going in-house as a Chief Business Development officer and general counsel for a tech startup. In 2014 Seth and Candice Owens cofounded Blackgarden Law as a boutique business law firm. Seth is a frequent speaker at tech, entertainment, craft beverage, and cannabis events and represents clients all over the country.

      Jim Mattson

      By Jim Mattson, Navigating Through the Complexities of Risk Management & Insurance |

      The insurance industry is constantly evolving in an effort to provide protection for both early stage and established cannabis companies. Quantifying risks, analyzing exposures, recommending controls, and finding competitive risk transfer solutions in a non-standard insurance market is a critical component in the cannabis industry today. Navigating through these complexities with a strong risk management plan can pay dividends for your business in the long run.

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      Jim Mattson

      Navigating Through the Complexities of Risk Management & Insurance |

      Presentation Abstract:
      About:
      Since 1990, Jim Mattson has held loss control positions with insurance carriers, agencies, and large corporations. His approach is to understand company operations, management, and culture. This knowledge provides assistance for clients to build on their success through risk mitigation and transfer, establishing procedures, training, and monitoring for success. Jim has worked with some of Michigan’s largest grow & retail cannabis firms to provide safety, risk management, and security strategies.

      Laurence Donahue

      By Laurence Donahue, Top 10 Mistakes to Avoid When Starting Your Cannabis Business |

      As a Partner and Founder of a leading law firm focused on business issues, Larry Donahue has personally dealt with many legal challenges confronting his clients. Unfortunately, many of these challenges seem to happen over and over again, This is why Larry has put together a list of the top 10 legal mistakes made by most business leaders, whether new entrepreneurs or seasoned veterans, when starting a cannabis business in New Mexico.

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      Laurence Donahue

      Top 10 Mistakes to Avoid When Starting Your Cannabis Business |

      Presentation Abstract:
      About:
      Mr. Donahue is a seasoned high-tech business executive and 25-year attorney, with a focus in contracts, negotiations, business transactions, intellectual property and Internet law. He has over 25 years of business development and IT consulting experience. His former clients (as a consultant) ranged from small startups to the Fortune 50, including GE Capital, Bank One, IBM and Amadeus. Bar Admissions – New Mexico (2005), Illinois (1996) and US Patent & Trademark Office (1994)

      Andrew Douglas

      By Andrew Douglas, Cannabis & Self-Care: Linking Data to Deliver Insights |

      First party data belonging to cannabis operators provides a limited amount of insight into their business and customers. We’d like to show you how linking point of sale data to advanced health and consumer insights can provide you with ways to deliver the right product to the right customer at the right time. Join us to learn how to increase your profits and improve customer loyalty by making linked data work for you.

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      Andrew Douglas

      Cannabis & Self-Care: Linking Data to Deliver Insights |

      Presentation Abstract:
      About:
      Andrew brings over 20 years of experience leading data science, technology and strategy teams. Most recently, Andrew helped propel RELX through data and digital transformation in a global capacity, leading data platform, analytics and data science as Vice President, Data and Data Science — Research Products. Previously, Andrew served as IBM Corporate Vice President of Data Platforms and Data Strategy. There, he was responsible for building a best-in-class big data platform connecting consumer touch-points, from impression to revenue. In addition, he also led teams in the implementation of the MarTech/AdTech stack and created AI capabilities around multitouch attribution, content and audience targeting and visibility to performance. Prior to joining IBM, Andrew was GVP of Marketing Science at WebMD, where he created their research and data analytics platforms, driving digital promotion targeting and strategy, editorial content delivery, client insight, and value measurement. Andrew also led the development and commercialization of predictive models of seasonal epidemiological events (e.g., cold and flu, allergy, flea and ticks, STDs) that are currently being used for programmatic media buying and bio-surveillance tracking. Earlier, Andrew led a consultancy team of advanced analytics experts and statisticians as SVP of Marketing Science at GFK, was a principal data scientist at Unilever, and, early in his career, was lead statistician for a small biotech company, PsychoGenics, on the forefront of utilizing Bayesian statistics for novel compound discovery. Andrew has a BS in Biological Psychology from Colorado State University, as well as an MS and a completed PhD work in Behavioral Neuroscience at Binghamton University.

      Jesse Taylor

      By Jesse Taylor, Cannabis Banking |

      Discussing the complexities of establishing a banking relationship that can serve the ever expanding needs of the fast growing cannabis market, including reliable cash management, forward thinking compliance procedures, having a single account to serve in multiple states, managing payroll, debit card solutions, debt and equity capital providers.

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      Jesse Taylor

      Cannabis Banking |

      Presentation Abstract:
      About:
      Jesse has over 7 years of experience operating up and down the Cannabis supply chain with a focus on executive level B2B partnerships complementing over 9 years’ worth of experience building and operating a $375 million wealth management practice. He currently serves as the Chief Revenue Officer for PayQwick, providing cannabis banking solutions. He also has an MBA from the University of Chicago Booth School of business and BBA in Finance from Georgia State University.

      Joseph Zahaitis

      By Joseph Zahaitis, The State of Cannabis – A Payments Perspective |

      – Current state of cannabis payments (Best Practices do’s and don’ts)
      – Payment considerations (things to watch out for)
      – Payment considerations (things to LOOK for)
      – Simple banking considerations (some more do’s and don’ts)
      – Crypto
      – Wallets
      – Credit Cards

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      Joseph Zahaitis

      The State of Cannabis – A Payments Perspective |

      Presentation Abstract:
      About:
      Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance. Bankcard International Group (BIG) is a boutique merchant services payment processor based in Vancouver WA focused on servicing higher risk payment processing clients, with a particular focus on the cannabis industry. With a management team that has been helping clients for over a decade with their cannabis related business based on an honest approach to this unique and growing industry.

      Kyle Lisabeth

      By Kyle Lisabeth, Water Sustainability Best Management Practices |

      A presentation that focuses on strategies that cannabis cultivators must consider for water management, capture (condensate), reuse, wastewater and regulatory concerns that could significantly impact water use efficiency and sustainability. Guidance for cannabis cultivation facilities on how to set up a water plan, evaluate water quality, implement a proper solution, establish a routine monitoring program, and develop effective standard operating procedures.

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      Kyle Lisabeth

      Water Sustainability Best Management Practices |

      Presentation Abstract:
      About:
      With over 15 years’ experience, Kyle has been focused on improving water management programs across multiple industries, with a central focus of treating water for reuse applications. Since establishing Silver Bullet’s Horticulture Division, Kyle has exponentially grown the business unit’s install base and cultivated a nationally known water treatment brand for many controlled environment agriculture applications, including cannabis.

      Ryan Douglas

      By Ryan Douglas, The Future of Nutrient Monitoring: How Plant Sap Analysis Can Help You Cultivate Healthier Plants for Less |

      For decades, growers have used leaf tissue analysis to monitor nutrient uptake. The problem with this technique is that when we study leaf tissue samples, we are looking at the past. Deficiencies or toxicities can take weeks to manifest themselves in the plant, and once the problem is recognized, it’s often too late. This presentation will explore how extracting and analyzing plant sap can help growers make real-time decisions that lower their production costs and improve crop quality.

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      Ryan Douglas

      The Future of Nutrient Monitoring: How Plant Sap Analysis Can Help You Cultivate Healthier Plants for Less |

      Presentation Abstract:
      About:
      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time. Ryan has worked in commercial horticulture for 24 years and offers advisory services to cultivation businesses worldwide. He can be reached through his website, douglascultivation.com.

      Alexandra Ruby

      By Alexandra Ruby, Lean and Mean: How to Make the Most out of Your Accounting, Compliance, and HR. |

      Data Drives: Yielding greater net operating margins through HR, compliance, and accounting data metrics.
      The Support Suite, a panel presentation, will review the key data metrics that all Cannabis businesses must be mindful of to be successful. These metrics are tied together through a strong Human Resources function, accounting that provides valuable business insights, and a compliance focus that keeps businesses aligned with strict regulatory requirements.

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      Alexandra Ruby

      Lean and Mean: How to Make the Most out of Your Accounting, Compliance, and HR. |

      Presentation Abstract:
      About:
      Alexandra Ruby is the Founder and CEO of Happy Gnome HR, originating from Minneapolis, MN she made her way to Denver, CO in 2010 and soon after found herself immersed in what was considered the first legal cannabis market in the country. Throughout the last 10 years in cannabis she has truly found her purpose empowering both employees and employers in pursuing more structured business operations and seeks to set a new bar for HR practices in the industry. She was recently featured on the cover of Sensi Magazine which discusses her unique approach to HR and human capital management and has plans for national expansion over the next couple of years. Her motto is Happy People = Happy Profits, she loves advocating for medical patients and her favorite way to consume is low dose gummies and the occasional joint.

      Mitzi Keating

      By Mitzi Keating, Cannabis Tax and Business Challenges |

      In this seminar you will learn from operators in more mature markets regarding the common challenges, tax challenges, cash flow challenges and other aspects of the industry that you may not be aware of prior to entering this industry. We will discuss 280E, tax structures, and common business pitfalls that you will likely encounter in this industry. Learn from other mature markets as to how to navigate the unique industry impacts that will impact you.

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      Mitzi Keating

      Cannabis Tax and Business Challenges |

      Presentation Abstract:
      About:
      Mitzi is a CPA and a CFE (certified fraud examiner) and she regularly travels across the country speaking to business owners and prospective business owners regarding the challenging cash flow, tax impacts, and business challenges unique to the cannabis industry. Mitzi is a top rated speaker with the ACFE and is the chair of the AICPA's cannabis industry conference. She is the founder and a practice leader of Citrin Cooperman's cannabis advisory practice where she focuses on tax and accounting

      Helen Moran

      By Helen Moran, Cannabis & Self-Care: Linking Data to Deliver Insights |

      First party data belonging to cannabis operators provides a limited amount of insight into their business and customers. We’d like to show you how linking point of sale data to advanced health and consumer insights can provide you with ways to deliver the right product to the right customer at the right time. Join us to learn how to increase your profits and improve customer loyalty by making linked data work for you.

      Learn More

      Helen Moran

      Cannabis & Self-Care: Linking Data to Deliver Insights |

      Presentation Abstract:
      About:
      Helen leads Forian’s Product Management team and brings nearly 20 years of experience in creating digital products and content for the healthcare industry. Most recently, Helen served as Senior Vice President, Product & Design/UX for Medscape. In that role, Helen was responsible for launching innovative products and driving engagement across Medscape’s market-leading global network of brands for healthcare professionals. Helen received her BA from Princeton University and has an MS in Journalis

      Jill Carreiro

      By Jill Carreiro, Refining the Extraction Process with On-site Testing |

      In the rapidly evolving world of cannabis extraction, there exists a wide spectrum of philosophies on ideal methods and best practices. Process-tracking practices with on-site analytical technology can provide real-time data to extractors, helping them optimize end products, achieve quality goals, improve operations, and support commercial success. This presentation highlights real-world case studies and success stories from extractors utilizing on-site testing within their operations.

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      Jill Carreiro

      Refining the Extraction Process with On-site Testing |

      Presentation Abstract:
      About:
      Jill Carreiro is the Vice President, Sales, for New Hampshire-headquartered Orange Photonics, manufacturer of LightLab Portable Cannabis Analyzer, the world’s only fit-for-purpose portable HPLC that can determine cannabinoid profile and potency. Coming from the pharmaceutical manufacturing space, Jill brings a deep understanding of regulatory compliance, GMP, and the intersection of quality testing, product consistency, and consumer safety.

      RAYMOND GUNS

      By RAYMOND GUNS, Lender and Investor Preparedness |

      Cannabis is a capital-intensive game. Get inside the head of an investor to understand the due diligence they do before investing in your comapny. We will go from a novice in raising capital to expert in 1 hour. Going forward, investors will be much more demanding of cannabis, CBD, & Hemp startups. They expect better internal controls and better accounting policies & procedures. Investors want to see plans for their audit trail.

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      RAYMOND GUNS

      Lender and Investor Preparedness |

      Presentation Abstract:
      About:
      Ray is an experienced CPA professional with national and international companies within the fields of audit, accounting, financing, and tax. He is the COO of the company known as DOPE CFO Certified Advisors which exclusively service’s business’s that are operating in the blooming cannabis industry. After graduating with his Masters, obtaining his CPA license, and rising through the corporate ranks for 8 years he saw a need within the cannabis niche and started his own accounting practice. Ray has had a passion for the cannabis space since his youth when his family members started to grow for the industry. With his 8+ years of international corporate experience, and 4+ years of cannabis accounting and tax experience; he has developed the professional but flexible skills needed for serving the ambiguous and uniquely challenging cannabis industry.

      John Hartsell

      By John Hartsell, Technology in the Cannabis Packaging Space |

      Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

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      John Hartsell

      Technology in the Cannabis Packaging Space |

      Presentation Abstract:
      About:
      John “Harts” Hartsell is the charismatic co-founder and CEO of DIZPOT, a leading-edge global cannabis packaging company providing customers operating in highly regulated markets with a single source branding, packaging, and proprietary technology solution, bringing products to market compliantly and quickly in the highly competitive CPG environment. Hartsell is actively involved on a state and federal level with lobbying and political activities that move the industry forward.

      Deron Caplan

      By Deron Caplan, Gaining Efficiency in Cannabis Cultivation |

      As cannabis production facilities increase in scale and number, keeping production costs down is increasingly essential to stay competitive. This presentation will draw on lessons learned from designing, building, and operating large-scale cannabis facilities to provide practical guidance on gaining efficiencies. Topics include; labour, consumable inputs, equipment selection and cultivation strategies.

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      Deron Caplan

      Gaining Efficiency in Cannabis Cultivation |

      Presentation Abstract:
      About:
      Dr. Deron Caplan is a senior consultant at Sostanza Global and join us, representing CannaCribs Consulting. He is a well-respected scientist and operator in the cannabis space and a trusted advisor to some of the world’s top cannabis producers. Deron earned North America’s first Ph.D. with research focused on indoor cannabis production and led operations at Hawthorne’s Kelowna Research Station – the world’s first facility dedicated to advancing cannabis cultivation techniques and systems.

      Ron Silver

      By Ron Silver, Infused edibles are the future |

      As consumers continue to demand more predictability and faster effectiveness in edibles, products with quick onset will dominate the marketplace. Chef Ron Silver can teach you how it’s done. Ron has combined his culinary know-how with his love of cannabis, CBD, and science to find a way to create edibles that are fast acting and predictable. Learn the science behind these fast-acting formations and how to incorporate canna-tech into your model.

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      Ron Silver

      Infused edibles are the future |

      Presentation Abstract:
      About:
      Ron is Founder & Chief Creative Officer of leading edibles ingredients company Azuca. He is also Chef & Owner of world-renowned Bubby's in New York City, a highly successful brunch and dinner destination that boasts a flagship location in Tribeca as well as six restaurants in Japan. Drawing a parallel between culinary techniques and the nature of the cannabis plant, he got to work developing what would eventually become AZUCA TiME INFUSION™ which makes edibles predictable and controllable.

      Kim Sanchez-Rael

      By Kim Sanchez-Rael, Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy |

      As cannabis companies seek new growth strategies, many are seizing a golden opportunity to license intellectual property and convert their company’s cutting-edge technology into new revenue streams. Offering licensees access to manufacturing processes, brands, copyrights, trademarks, patents, or other technology can help a company break into new territories and take their brand to the next level. Licensing also enables companies and brands to continue their expansion, despite restrictions on interstate commerce, constrained ecosystems and limits on the number of cannabis business licenses in any given state or country. In this presentation, learn the do’s & don’ts to ensure long-term success for your business when it comes to licensing with a case study from Azuca’s very own technology: finding a void in the marketplace and bringing reliable, fast-acting edibles to consumers around the country.

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      Kim Sanchez-Rael

      Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy |

      Presentation Abstract:
      About:
      Kim Sanchez Rael is a passionate business leader, a startup veteran and investor in innovation. She has extensive experience as an operating executive and as a venture capitalist, focusing on early-stage investments in technology companies. Rael is currently the President and CEO of Azuca.

      THOMAS MJ Lavigne JD

      By THOMAS MJ Lavigne JD, Regulatory Compliance |

      Learn some of the regulations governing commercial cannabis businesses. Since recreational legalization kicked in December of 2018, Michigan has become the fastest growing state in the recreational cannabis industry. Already the 2nd largest medical cannabis market in the US, the recreational market in Michigan could reach $1 billion dollars in sales this year, and sales may climb past $3 billion each year in the near future.

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      THOMAS MJ Lavigne JD

      Regulatory Compliance |

      Presentation Abstract:
      About:
      Thomas MJ Lavigne, JD is the managing partner at Cannabis Counsel® Law Firm, providing legal services to cannabis businesses pursuing state and local commercial licenses under the Michigan Medical Marihuana Facilities Licensing Act as well as the Michigan Regulation and Taxation of Marihuana Act, including municipal litigation, regulatory compliance, and administrative law. He has practiced law for more than 30-years. Tom’s core focus as an attorney at law has been cannabis law since 2010.

      Jazmine Moore

      By Jazmine Moore, Correlating Cannabis & Culinary Arts |

      An Analysis of CBD & Gut Health with Chef and Crohn’s survivor Jazmine Moore. Over 70% of Americans suffer from a gastrointestinal problem. Cannabinoids have a direct correlation with gut health and overall health. The broad range of cannabinoids found in cannabis and food (phytocannabinoids) and endocannabinoids (found in the body) results in the activation of CB1 & CB2 receptors that are widely distributed throughout our bodies endocannabinoid system. Learn about combining cannabis with culinary arts.

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      Jazmine Moore

      Correlating Cannabis & Culinary Arts |

      Presentation Abstract:
      About:
      Chef Jazz (Jazmine Moore) is a Crohn’s survivor and author of More Than A Cannabis Cookbook she grew up in a unique household. Her mother was both a restaurateur who cooked a wide variety of food and a firm believer of homeopathic remedies. Chef Jazz grew up knowing that foods have their own medicinal properties, and that eating well was the foundation of health. Since then Green Panther Chef has expanded their portfolio to include: Culinary CBD products, Wellness Consulting and Cookbooks.

      Andres Sobrevilla

      By Andres Sobrevilla, Indoor Cannabis Grow Rooms Design |

      This presentation provides a guide for the Design and operation of the HVACD for a sustainable Building. The HVACD system is critical to improve yield, control the quality, protect your margins and prevent mold and disease. We will provide you with an overview of the proper design and what factors need to be considered. After the session, you will be able to understand the different systems options and the advantages of each.

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      Andres Sobrevilla

      Indoor Cannabis Grow Rooms Design |

      Presentation Abstract:
      About:
      Andres Sobrevilla is a Region Manager for Desert Aire LLC. He joined Desert Aire in August 2020 after a 20-year career with Munters Corporation. His international experience as Applications Engineer and Regional Sales Manager focused on humidity control have been a key point in his development at Desert Aire. His responsibilities include leading the sales and marketing for the south of the United States and Latin America. Andres is a long member of the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) and has served as a member of multiple Technical Committees. He is also a Member of the Resource Innovation Institute. Andres earned a Bacelor’s Degree in Engineering with dual major in Electrical and Mechanical Engineering. He is also accredited as a LEED Green Associate.

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