Our goal is to provide both cannabis executives and aspiring cannabis entrepreneurs guidance on creating a merit-based application that will win licenses. During the presentation our panel will explain the importance of, and how to increase scores, for the following application items: understanding the scoring rubric of the application, real estate site selection, real estate acquisition and negotiation, security plan, community engagement, employee benefits, social equity, and budgets.

This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

The insurance industry is constantly evolving in an effort to provide protection for both early stage and established cannabis companies. Quantifying risks, analyzing exposures, recommending controls, and finding competitive risk transfer solutions in a non-standard insurance market is a critical component in the cannabis industry today. Navigating through these complexities with a strong risk management plan can pay dividends for your business in the long run.

As a Partner and Founder of a leading law firm focused on business issues, Larry Donahue has personally dealt with many legal challenges confronting his clients. Unfortunately, many of these challenges seem to happen over and over again, This is why Larry has put together a list of the top 10 legal mistakes made by most business leaders, whether new entrepreneurs or seasoned veterans, when starting a cannabis business in New Mexico.

First party data belonging to cannabis operators provides a limited amount of insight into their business and customers. We’d like to show you how linking point of sale data to advanced health and consumer insights can provide you with ways to deliver the right product to the right customer at the right time. Join us to learn how to increase your profits and improve customer loyalty by making linked data work for you.

Discussing the complexities of establishing a banking relationship that can serve the ever expanding needs of the fast growing cannabis market, including reliable cash management, forward thinking compliance procedures, having a single account to serve in multiple states, managing payroll, debit card solutions, debt and equity capital providers.

– Current state of cannabis payments (Best Practices do’s and don’ts)
– Payment considerations (things to watch out for)
– Payment considerations (things to LOOK for)
– Simple banking considerations (some more do’s and don’ts)
– Crypto
– Wallets
– Credit Cards

A presentation that focuses on strategies that cannabis cultivators must consider for water management, capture (condensate), reuse, wastewater and regulatory concerns that could significantly impact water use efficiency and sustainability. Guidance for cannabis cultivation facilities on how to set up a water plan, evaluate water quality, implement a proper solution, establish a routine monitoring program, and develop effective standard operating procedures.

For decades, growers have used leaf tissue analysis to monitor nutrient uptake. The problem with this technique is that when we study leaf tissue samples, we are looking at the past. Deficiencies or toxicities can take weeks to manifest themselves in the plant, and once the problem is recognized, it’s often too late. This presentation will explore how extracting and analyzing plant sap can help growers make real-time decisions that lower their production costs and improve crop quality.

Data Drives: Yielding greater net operating margins through HR, compliance, and accounting data metrics.
The Support Suite, a panel presentation, will review the key data metrics that all Cannabis businesses must be mindful of to be successful. These metrics are tied together through a strong Human Resources function, accounting that provides valuable business insights, and a compliance focus that keeps businesses aligned with strict regulatory requirements.

In this seminar you will learn from operators in more mature markets regarding the common challenges, tax challenges, cash flow challenges and other aspects of the industry that you may not be aware of prior to entering this industry. We will discuss 280E, tax structures, and common business pitfalls that you will likely encounter in this industry. Learn from other mature markets as to how to navigate the unique industry impacts that will impact you.

First party data belonging to cannabis operators provides a limited amount of insight into their business and customers. We’d like to show you how linking point of sale data to advanced health and consumer insights can provide you with ways to deliver the right product to the right customer at the right time. Join us to learn how to increase your profits and improve customer loyalty by making linked data work for you.

In the rapidly evolving world of cannabis extraction, there exists a wide spectrum of philosophies on ideal methods and best practices. Process-tracking practices with on-site analytical technology can provide real-time data to extractors, helping them optimize end products, achieve quality goals, improve operations, and support commercial success. This presentation highlights real-world case studies and success stories from extractors utilizing on-site testing within their operations.

Cannabis is a capital-intensive game. Get inside the head of an investor to understand the due diligence they do before investing in your comapny. We will go from a novice in raising capital to expert in 1 hour. Going forward, investors will be much more demanding of cannabis, CBD, & Hemp startups. They expect better internal controls and better accounting policies & procedures. Investors want to see plans for their audit trail.

Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

As cannabis production facilities increase in scale and number, keeping production costs down is increasingly essential to stay competitive. This presentation will draw on lessons learned from designing, building, and operating large-scale cannabis facilities to provide practical guidance on gaining efficiencies. Topics include; labour, consumable inputs, equipment selection and cultivation strategies.

As consumers continue to demand more predictability and faster effectiveness in edibles, products with quick onset will dominate the marketplace. Chef Ron Silver can teach you how it’s done. Ron has combined his culinary know-how with his love of cannabis, CBD, and science to find a way to create edibles that are fast acting and predictable. Learn the science behind these fast-acting formations and how to incorporate canna-tech into your model.

As cannabis companies seek new growth strategies, many are seizing a golden opportunity to license intellectual property and convert their company’s cutting-edge technology into new revenue streams. Offering licensees access to manufacturing processes, brands, copyrights, trademarks, patents, or other technology can help a company break into new territories and take their brand to the next level. Licensing also enables companies and brands to continue their expansion, despite restrictions on interstate commerce, constrained ecosystems and limits on the number of cannabis business licenses in any given state or country. In this presentation, learn the do’s & don’ts to ensure long-term success for your business when it comes to licensing with a case study from Azuca’s very own technology: finding a void in the marketplace and bringing reliable, fast-acting edibles to consumers around the country.

Learn some of the regulations governing commercial cannabis businesses. Since recreational legalization kicked in December of 2018, Michigan has become the fastest growing state in the recreational cannabis industry. Already the 2nd largest medical cannabis market in the US, the recreational market in Michigan could reach $1 billion dollars in sales this year, and sales may climb past $3 billion each year in the near future.

An Analysis of CBD & Gut Health Chef, Crohn’s survivor Jazmine Moore of Green Panther Chef. Over 70% of Americans suffer from gastrointestinal problems or digestive disorders. This presentation will discuss these 5 questions and the correlation between cannabinoids and overall gut wellness, and what terpenes and cannabinoids interact better with certain ailments. It becomes evident that proper cultivar and recipe alignment can be used as a lever for gut health and happiness.

This presentation provides a guide for the Design and operation of the HVACD for a sustainable Building. The HVACD system is critical to improve yield, control the quality, protect your margins and prevent mold and disease. We will provide you with an overview of the proper design and what factors need to be considered. After the session, you will be able to understand the different systems options and the advantages of each.

The cannabis industry is burdened with strict regulatory requirements & challenging schedule expectations, making it difficult for business owners to receive their license & become operational. This presentation will provide a detailed overview and outline best practices for navigating the complex licensure & construction process for both dispensary & cultivation facilities. It will dive into the myriad of regulatory & compliance requirements related to real estate, security & construction.

Why is it so hard to open a bank account in the Hemp Industry? If Hemp is legal why do banks keep saying it is high risk? Why did my long time bank close my business account? This seminar will answer those questions. I will be sharing the do’s and don’ts of how to navigate your Hemp business banking with a compliant financial institution, explain why there are higher fees involved, the federal guidelines banks must follow, and why transparency is so important for the bank & for the business.

The nutritional pitfalls in the water solution and soil, and how to avoid them. How to increase metabolic function in plants by leveraging amino acids at certain stages of plant growth (transplant, vegetative, etc.). Nitrogen fixation into organic compounds in the plant–and the role amino acids play–and then discuss chlorophyll production, etc., Wrapping up with a discussion on the metabolic work with L-glutamic acid on turf, and ending as an open-ended discussion.

As marijuana has grown in popularity as a therapeutic supplement, marijuana users and hypertensive patients are beginning to overlap. If marijuana gets the user high by causing the user to “mellow out,” would marijuana be an effective tool in the management of clinical hypertension? Half of the US population is clinically hypertensive, so understanding the triphasic effect of THC on blood pressure is critical to keep users safe.

The cannabis industry challenges business owners and operators with unforgiving, complicated laws and regulations as well as complex transactions with sophisticated parties, who are all attempting to maximize profits. This vital session provides a broad overview of legal topics that directly impact every member of the cannabis industry. Attendees can expect to expect to walk away with an understanding of legal issues facing cannabis businesses and how to mitigate the associated risks.

During this presentation we will review the most commonly occurring terpenes found in cannabis. We will have a clear understand on why terpenes exist in nature, as well as the different types of terpenes. There will also be a thorough review of the potential medicinal benefits of terpenes, as well as the different ways one can consume terpenes. Finally we will review terpene synergy with other terpenes and cannabinoids.

While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

With cannabis sales projected to generate over $22B in 2021, investors are considering what license opportunities have the most potential. A dispensary license offers a healthy profit margin with most new operations 75% profitable within the first year of opening. New Mexico entrepreneurs interested in applying for a license will learn what they need to consider and how to prepare for their dispensary application.

This seminar focuses on the security and compliance issues that effect all types of cannabis businesses from manufacturing to a growth facility to dispensaries. I will show you the technology and a few simple steps you can take right now to make sure your business can effectively and economically deploy security measures as well as simplifying your compliance strategies.

Description: There’s a reason why 90 percent of U.S. consumers prefer national brands over local ones, but is a franchise model attainable in an industry like cannabis? Learn how commercial real estate and QSR innovators are redefining the dispensary experience for the modern consumer, while simultaneously offering new and safer opportunities for investors.

Key Takeaways:

Proven franchising tools and organizational tactics that can be applied to the cannabis industry for multi-state expansion and national recognition.

Why cannabis zoning and real estate is intrinsically linked to the success of a turnkey dispensary franchise.

Why a cannabis franchise is a safer investment strategy.

his talk will cover lighting considerations for cannabis, including proper intensity, Daily Light Integral, Spectrum and Photoperiod. We will explore artificial lighting and its applications in both indoor and mixed-light greenhouses. This talk will also cover non-electric, sustainable spectral control technologies becoming popular today, including luminescent quantum dot and dye films, coating technologies, and colored shade netting.

The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor.

This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor

This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor.

This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor.

This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor.

For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.

Hemp businesses are booming throughout the nation as legalization is expanding on both the federal and state level. Hemp businesses seeking to capitalize on the recent, monumental legal transitions in federal and state laws need to ensure that their brand is protected, which can be accomplished by obtaining a trademark with the United States Patent and Trademark Office (USPTO). Easier said than done.

The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

Getting your product from your facility to your clients is one of the most overlooked aspects of the cannabis supply chain. Tactical Transportation has a solution for you. Learn how Tactical can support you and your growing business from order fulfillment, cash and inventory management, sales support, transportation, and more.

They say, “If you build it, they will come”. That is further from the truth, especially in the cannabis business industry. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven plus figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the cannabis industry or if you’re looking to grow your current business, this workshop is not to be missed!

One of the most difficult things I’ve heard from farmers and entrepreneurs is marketing, branding and developing relationships wirh governments and big business. To solve this issue, I am going to share my experience on how to go from 0 to 100 in record time. With attention to detail, care about the product and respect for the industry.

Government regulations abound in our industry. As a cannabis employer, there are requirements you must meet in order to stay in business. Messing up in one of these areas can revoke your OMMA license and include possible jail time. In this seminar, you will walk away knowing:
– Which employment laws apply as a cannabis employer
– How to stay in compliance with the law (easier than you think)
– Penalties for doing it wrong
– Where to find answers to questions

Companies operating in cannabis, hemp and CBD can face very stringent regulations and requirements. From federal taxation complexities to state seed-to-sale tracking requirements, your passion for the plant can be quickly tempered by incorrect or incomplete accounting. In this crash course, we’ll discuss the 11 basics every cannapreneur should know about accounting for your cannabusiness. Whether you’re new to the industry or a canna-veteran, you’re sure to find this session fun and informative!

Did you know the IRS can deny deductions completely if
you are operating without good records? Also since there
are no “deductions” in cannabis it’s important that your
cost of goods sold is flowing properly through inventory
which is a business asset
■ Under an audit having actual receipts looks great. You can
try to recreate your expenses from a bank or credit card
statement… but what if they are paid in cash? Part of our
monthly bookkeeping for clients includes electronic
receipt storage

Learn value propositions strategies that help you create products that stand out in developed categories with lots of competition. Learn how to find niche areas of the market that are ripe with opportunity. Learn how to market and speak to consumers in a way that differentiates you and builds long term loyal customers.

Many farmers and processors are still learning the importance of having a solid plan for drying their hemp crop. In this presentation we will cover hemp drying basics including methods and equipment as well as advanced strategies for harvest and storage to ensure you get the most out of your hemp crop.

CEA (Controlled Environmental Agriculture) is a technology-based approach toward production. CEA optimizes resources such as water, energy, space, capital, and labor. Upon planning and design of a facility, choosing an integrated MicroClimate System vastly reduces monthly operating costs utilizing less energy, less maintenance, less labor and reduced initial capital outlay.
This review will identify how to reach maximum operational efficiency along with lowering your initial cap-ex.

How do you leverage your status as a small business owner to build wealth and community development? Fresh on the heels of being deemed essential during the Covid pandemic, many municipalities are turning to cannabis for its tax revenues. Government officials, like many people, still hold a negative bias towards cannabis built on propaganda. As we develop policies, it is crucial that elected officials and offices know the facts about cannabis.

Discuss the current state of the medical cannabis industry in Texas in terms of patient access and what is lacking. Also, address potential medical business expansion opportunities that exist in Texas in the near future.

I have been in the agricultural business since 1999 specializing in crop insurance and lending to farmers. My presentation will focus on the evolution of crop insurance for hemp including what insurance products were available in 2021 and potential improvements for the 2022 crop season. I will also provide an overview of the initial observations from the 2021 hemp growing season.

Texas Agriculture Commissioner Sid Miller, TDA Industrial Hemp Council Member Lisa Pittman, and Texas Hemp Coalition Executive Director Ilissa Nolan will discuss the evolution of the Texas Hemp law through the 2019-2021 Sessions, the relationship between the Texas program and the USDA, and the economic and practical development of the Texas hemp program over the past year, including challenges faced and successes shared, as well as the Commissioner’s expectations for the near and long term future of the industry.

Chris explains what is commonly required of Cannabis Businesses applying for a license. He understands deeply local law enforcements role in the Cannabis space, and how to mitigate risk. Chris looks beyond alarms, cameras, and guards and is able to help businesses avoid common pitfalls and avoid unnecessary risk.

Sales is one of the driving factors in not only going into business, but staying in business. Whether your passions are in agriculture, cultivation, manufacturing, distributing, products, and or retail– you will need to figure out your go to market strategy and ultimately how to get the sale. In this talk I will share insights I’ve developed from running a leading nationally recognized cannabis brand, as well as tips I’ve learned from interviewing successful cannabis brands and businesses.

The partners at Salient Strategies have decades of experience in business development and public affairs at the federal, state and local level. They represent the new generation of lobbyists in the profession with an eye on disruption and technology to modernize the practice. Salient Strategies works to develop positive relationships with elected officials and staff so that we can find mutually beneficial solutions to complex problems.

My presentation would go over a present over view of the hemplime industry or Hempcrete building industry. I train builders around the USA and we source the best hemplime building materials from around the world. We have hemplime mixing machines for the construction site. My company and associates have 30 years experience that we would like to share with the USA. I am from Houston originally and have set out to make hemplime building a standardized industry in the USA.

A “Farm Guide” will be provided with guidance on what to consider from compliance to genetics to drying your hemp.
Guidance for buying hemp derived products for retailers and manufacturers.
How to vet a CBD supplier.

Butane still occupies an important place in the field of extractions and now Butane Extraction becoming available to individuals through simplified small equipment. Other solvent and gas extractions are briefly reviewed.

Keiko Beatie has been a practitioner of Ayurveda, Chinese and Holistic Medicine since the 1970’s. Her specialty in Bach Flower and Homeopathic has continued with whole plant cannabis medicine and focusing on education to the community for better patient care, health and well-being. She is the Director of Education for Coral Cove Wellness Resort located in Jamaica. This is an all-inclusive cannabis and psychedelic educational resort on the oceanfront of the crystal blue waters of Jamaica.

She speaks at many mainstream and cannabis conferences across the country on subjects Senior Education, Pain Management, Edibles, Topicals, Patient Care, just to name a few. Her background, education and knowledge on the whole plant has assisted many to be able to be in this industry and community, but most of all heal themselves from many serious diseases.

At this time, she is a Board Member for many various organizations starting with OC NORML, The Cannabis Chamber of Commerce, Advisory Board Member for Cannabis World Congress & Business Expo, and Judge of Edibles for The Emerald Cup, and the Cannabis International Tourism Association.

In the past Keiko passion on holistic natural plant-based medicines took her to study at Esalen Institute, Twin Lakes Holistic College, Alive Polarity Institute, CIIS Calif. Institute of Intralegal Studies, UCLA and LA College of Massage and Physical Therapy. She worked in the music, film, and surf industry prior to dedicating her path to education and patient care with natural medicines. She has assisted in starting Women Grow OC, and has written for Weedmaps, Marijunia.com, Sensi Magazine, Edibles Magazine and now a writer for Canna Travel Life Magazine.

Keiko’s mission statement is “Acceptance and legalization of Cannabis and Psychedelic medicines through education and outreach for patient care”.

Describing from processing through developing markets how to bring economic opportunities to rural parts of America to rebuild our country sustainably.

The presentation would cover the subject of hiring a search engine expert to help promote your business and what to look for to avoid falling for SEO companies that offer cheap services that will not move the needle and can actually harm your web presence.

Top five problems limit the growth of hemp that software can solve:
1. Finding data on seed genetics for your microclimate
2. Tracking your growth cycle
3. Safeguarding for compliance
4. Understanding sample and transporting of hemp
5. Selling your crop

A hemp farmer, extractor and manufacturer with 27 years experience in the industry speaks about how to succeed in a new emerging market and how to avoid the pitfalls of cultivation, processing and manufacturing. Along with his explanation of what true full spectrum extract is.

Cannabis laws have evolved dramatically in recent years and, with Texas lawmakers in session, advocates are working to expand the Compassionate Use Program, improve the state hemp program, and decriminalize marijuana possession. Heather Fazio, director of Texans for Responsible Marijuana Policy, will help bring the future of cannabis into focus with a legislative update and forecast for the future of cannabis in the Lone Star State.

Want your Hemp products in local grocery stores or even Walgreens? We’ll discuss the kinds of testing that mainstream brands do to get their products on the shelves around the country. We’ll also discuss what these manufacturers look for in their lab results and lab partners to differentiate their products from the rest.

Maximize your budget and yield with this dive into advanced growing techniques with this engaging presentation from Texas Hemp Growers President Zachary Maxwell. Organic insect management, lighting, nutrients and more!

Learn to cook mouthwatering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

Overview of the gross return per acre for Hemp fiber and grain farm operations> How to monetize hemp fiber and grain on an agricultural scale.

We will dive into the state of banks, credit unions, merchant processing, lending and insurance for this space. Why is it so difficult, what’s changing and how to get the services businesses need to operate.

When asked what dose of CBD you should take, many CBD products and purveyors will give you a one size fits all answer. This does our industry a disservice. Finding the desired dose can take time and, despite what we are often told, is very personal and depends on several factors, requiring us to ask many questions for optimal efficacy. For what reason/ailment are you taking CBD? Is the amount you’re taking actually having the opposite desired effect? What is happening in your body at the time you take CBD that can also affect the bioavailability of a product? Did you know that how your CBD is extracted and the formulation of each product can enhance, or even abate, the efficacy of your dose. Are there added herbs, adaptogens, other cannabinoids in your product – and what is the terpene profile?

And, importantly, how can you “dose” and/or “microdose” to make your CBD most effective for you? And what do we need to know about dosing other cannabinoids (CBN, CBG, and D8)?

How will you, your family, and your community benefit (or not) from the booming cannabis industry? We are creating an entire industry that will make an impact in the world and in multiple sectors. Cannabis will be woven into the social fabric of our society. When a new casino opens, it brings with its workforce development programs. So why, in the booming cannabis industry, with a ton of opportunity and upward mobility, is workforce development and community education lagging behind?

Texas Agriculture Commissioner Sid Miller, TDA Industrial Hemp Council Member Lisa Pittman, and Texas Hemp Coalition Executive Director Ilissa Nolan will discuss the evolution of the Texas Hemp law through the 2019-2021 Sessions, the relationship between the Texas program and the USDA, and the economic and practical development of the Texas hemp program over the past year, including challenges faced and successes shared, as well as the Commissioner’s expectations for the near and long term future of the industry.

Texas Agriculture Commissioner Sid Miller, TDA Industrial Hemp Council Member Lisa Pittman, and Texas Hemp Coalition Executive Director Ilissa Nolan will discuss the evolution of the Texas Hemp law through the 2019-2021 Sessions, the relationship between the Texas program and the USDA, and the economic and practical development of the Texas hemp program over the past year, including challenges faced and successes shared, as well as the Commissioner’s expectations for the near and long term future of the industry.

Drawing from the diversity of experiences that our client/farmers had in 2020, then looking at those had the most success. We were able to distill everything down to 10 common themes, from seed to sale, to share with hemp farmers. Simple, practical and actionable information to help any hemp farmers enjoy more sucess.

A crash course overview of pathway and techniques from hemp biomass to distilled cannabinoid concentrates using CO2 supercritical fluid extraction. Focus on the open Q&A from covered material to any topic as far as Texas cannabis business development, veteran/caretaker advocacy, 3rd party analytic testing, focus on in state supply chain partners, current market, etc.

In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don’ts of digital marketing such as best practices for blog posts.

Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

The objective is to educate individuals seeking the process of Designing a Cannabis Security Plan during their application stage of getting an MMJ business license. The key topics in a security plan that will be covered are:

Facility Security
Security Surveillance
Product Security
Policies and Procedures
Furthermore, the attendees will be walked through the process of making sure these areas are met and designed well after they have won their MMJ business license.

All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

This presentation is designed to empower psychedelics policy reform advocates to make positive changes in their communities by providing participants with a basic understanding of the legal and strategic considerations applicable to effecting drug policy reform in municipal law. In 2019, Denver became the first city in the United States to decriminalize psilocybin via a ballot measure, catalyzing a nationwide psychedelics reform movement. Shortly after that, Oakland and Santa Cruz, California, adopted resolutions deprioritizing law enforcement of a broad range of natural psychedelic substances (referred to as entheogens). There are now psychedelics decriminalization efforts underway in more than 100 cities across the U.S.

They say, “If you build it, they will come”. That is further from the truth, especially in the CBD and cannabis business. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the CBD and cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the CBD or cannabis business or if you’re looking to grow your current business, this workshop is not to be missed!

The audience will learn detailed information about the type of documents investors require prior to funding consideration, identifying the right investors for your company and how to go about finding them, other unique ways of raising capital without seeking investors and what not to do or say when speaking with investors.

Find out what consumers really want! And learn the key foundations for success in hemp retail. We will discuss unique customer retention strategies and the key reports that you MUST run regularly. In this presentation, we will also share our latest consumer feedback surveys from hemp tours in Texas.

Johnathan is the Director or Strategy for Hybrid Marketing Co, a cannabis-specialized agency whose clients include an impressive roster of companies across the US and Canada. He established himself as a marketing leader in the Canadian market, working with industry heavyweights like Aurora, Canopy, and Tilray. Johnathan prides himself on finding creative solutions to the marketing and advertising restrictions faced by the cannabis industry .

In this session we’ll cover the six most common product label mistakes companies make that cost them money and time, and how to avoid them. Participants will leave understanding which mistakes they might be making right now, a checklist of the essentials they should consider when designing their labels, and how to work with their print vendor to ensure they receive the highest quality labels.