Virginia’s cannabis market is moving from licensing theory to real-world operations. This practical session will walk prospective and newly licensed cannabis businesses through the critical steps between application and opening day—from licensing strategy and entity structure to compliance systems, real estate, and regulatory readiness. Attendees will learn how to build the legal and operational foundation needed to launch successfully and avoid costly compliance missteps along the way.

A tactical roadmap covering pre-launch awareness, opening-day activation, customer acquisition, retention, partnerships, and performance measurement. Will focus on strategy, technology, & other revenue generating tasks that need to be completed to launch successfully into a newly licensed adult-use market.