What separates cannabis businesses that secure strong banking relationships from those that struggle to find financial partners? This session will provide an insider’s perspective on what banks and lenders evaluate when onboarding cannabis clients. Attendees will learn common red flags, how to prepare for due diligence, and strategies for building a banking relationship that supports long-term growth.

Great dispensary marketing starts with the customer. Help shoppers find products that fit their needs, understand what makes your store different, and place an order without friction. Put popular items and timely offers where they are easy to see. Use clear navigation, useful filters, seasonal merchandising, and a consistent brand experience across locations. When your online menu works like a thoughtful retailer’s storefront, visits can feel far simpler, more relevant, and worth coming back to.

Effective irrigation begins with understanding what is happening in the root zone. Drawing on examples from common growing media and watering methods, this session explores how water moves through the medium and how growers can measure it. We’ll look at what different readings tell us, how to interpret them in context, and how to set useful targets for making better irrigation decisions.