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      Dallas, Texas 2021

      Seed to Sale–From Cultivation to Finished Product

      Business Strategies, Marketing, Trends

      Keynote Panel: State of Texas Hemp

      | | . | Tracy King | Ilisa Nolan |

      Join Rep Tracy King and Ilissa Nolan for a special session covering the state of hemp in Texas, including the evolution of the Texas hemp laws, challenges faced, successes shared, and expectations for the near and long term future of the industry.

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      Texas A&M Agriculture and Growing Hemp in Texas

      | | | Calvin Trostle |

      Texas A&M AgriLife initiated hemp programming in 2019 and research in 2020. At least 14 Texas A&M faculty across the state are engaged in hemp research and education. Dr. Trostle will outline early research and education efforts. He will discuss a realistic assessment for cannabinoid, fiber, and grain hemp from the view of Texas A&M and our clientele. This includes pragmatic thinking about hemp in Texas and early issues encountered in field hemp production.

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      The new frontier of cannabiosciences

      | | | Shira Adler |

      A growing crossover segment of states are now legalizing cannabis alongside their established industrial hemp programs. What does this mean for the opportunities in industrial hemp, and R&D in the cannabiosciences? Meet Shira Adler, Founder, Pres. & CEO of a newly launching crossover agritech company who will explore the emerging markets, and discuss eco-advancements we will all benefit from as the still nascent industry unfolds and stabilizes.

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      Business Networking to Grow Your Sales Pipeline

      Be visible and get noticed. Active professional networking is vital to business growth and is an excellent source of new perspectives and ideas. Learn how build your reputation as being knowledgeable, reliable and supportive while also sowing the seeds for reciprocal assistance when you need help to achieve your goals.

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      MicroClimate Systems for Growers – Initial Planning Creates Operational Efficiency & Savings

      | | | Paul Dudley |

      CEA (Controlled Environmental Agriculture) is a technology-based approach toward production. CEA optimizes resources such as water, energy, space, capital, and labor. Upon planning and design of a facility, choosing an integrated MicroClimate System vastly reduces monthly operating costs utilizing less energy, less maintenance, less labor and reduced initial capital outlay.

      This review will identify how to reach maximum operational efficiency along with lowering your initial cap-ex.

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      The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

      Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.

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      CBD/Hemp Business Start Up: 5 key components to building a successful business foundation

      | | | Lee Vernon |

      They say, “If you build it, they will come”. That is further from the truth, especially in the CBD and cannabis business. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the CBD and cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the CBD or cannabis business or if you’re looking to grow your current business, this workshop is not to be missed!

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      Cannabis: An Opioid Alternative

      Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

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      Long-Term Community Development through Cannabis Education

      How will you, your family, and your community benefit (or not) from the booming cannabis industry? We are creating an entire industry that will make an impact in the world and in multiple sectors. Cannabis will be woven into the social fabric of our society. When a new casino opens, it brings with its workforce development programs. So why, in the booming cannabis industry, with a ton of opportunity and upward mobility, is workforce development and community education lagging behind?

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      Hemp 101

      | | | James Johnson |

      If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

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      COOKING DEMO: Cumin-Lime Scented Portobello Mushroom Tostados with Black Bean Puree, Guacamole, Goat Cheese & Infused Roasted Garlic-Serrano Oil

      Learn to cook mouth watering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

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      5 Cultivation Techniques I wish I knew in 2020

      | | | Zachary Maxwell |

      Maximize your budget and yield with this dive into advanced growing techniques with this engaging presentation from Texas Hemp Growers President Zachary Maxwell. Organic insect management, lighting, nutrients and more!

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      CBD For You & Me A Seniors Silver Lining

      | | | Keiko Beatie |

      Keiko Beatie has been a practitioner of Ayurveda, Chinese and Holistic Medicine since the 1970’s. Her specialty in Bach Flower and Homeopathic has continued with whole plant cannabis medicine and focusing on education to the community for better patient care, health and well-being. She is the Director of Education for Coral Cove Wellness Resort located in Jamaica. This is an all-inclusive cannabis and psychedelic educational resort on the oceanfront of the crystal blue waters of Jamaica.

      She speaks at many mainstream and cannabis conferences across the country on subjects Senior Education, Pain Management, Edibles, Topicals, Patient Care, just to name a few. Her background, education and knowledge on the whole plant has assisted many to be able to be in this industry and community, but most of all heal themselves from many serious diseases.

      At this time, she is a Board Member for many various organizations starting with OC NORML, The Cannabis Chamber of Commerce, Advisory Board Member for Cannabis World Congress & Business Expo, and Judge of Edibles for The Emerald Cup, and the Cannabis International Tourism Association.

      In the past Keiko passion on holistic natural plant-based medicines took her to study at Esalen Institute, Twin Lakes Holistic College, Alive Polarity Institute, CIIS Calif. Institute of Intralegal Studies, UCLA and LA College of Massage and Physical Therapy. She worked in the music, film, and surf industry prior to dedicating her path to education and patient care with natural medicines. She has assisted in starting Women Grow OC, and has written for Weedmaps,, Sensi Magazine, Edibles Magazine and now a writer for Canna Travel Life Magazine.

      Keiko’s mission statement is “Acceptance and legalization of Cannabis and Psychedelic medicines through education and outreach for patient care”.

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      Butane in the Field of Extractions from Cannabis and Hemp using various technologies

      Butane still occupies an important place in the field of extractions and now Butane Extraction becoming available to individuals through simplified small equipment. Other solvent and gas extractions are briefly reviewed.

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      The Circle of Cannabis: Cultivating A Circular Economy Through Compost

      | | |

      What is a circular economy? A circular economy is an alternative to a traditional linear economy aimed at eliminating waste and the continual use of resources. How do you accomplish that in agriculture? Through establishing an effective composting system you can link yourself to the community, create a healthy soil food web, and save input costs while preserving valued topsoil and land while cultivating healthy, terpene-rich, and cannabinoid dense plants.

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      Marketing and Integrations, What You Need to Launch Your Canna Brand

      | | | Shayda Torabi |

      You have an idea, but how are you going to build a brand? It’s no secret that in the cannabis space we can’t take advantage of every tool or platform out there, so join me in this talk to get the inside scoop on what you can, and can’t do to set up and market your brand. We’ll cover the current legal landscape and highlight some great solutions whether you’re looking to market to the masses or build out a full Ecommerce website. CBD industry veteran Shayda Torabi will share her expertise so bring your questions!

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      Cannabis Lobbying in Texas Panel

      While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement?
      This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.

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      Reducing Risk For Hemp Growers

      | | | Paul Tate |

      My presentation will focus on the evolution of crop insurance for hemp including what insurance products were available in 2021 and potential improvements for the 2022 crop season. I will also provide an overview of the initial observations from the 2021 hemp growing season.

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      Educate your Government Officials on Cannabis and the Benefits will last for Generations

      | | | Tyrone Russell |

      How do you leverage your status as a small business owner to build wealth and community development? Fresh on the heels of being deemed essential during the Covid pandemic, many municipalities are turning to cannabis for its tax revenues. Government officials, like many people, still hold a negative bias towards cannabis built on propaganda. As we develop policies, it is crucial that elected officials and offices know the facts about cannabis

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