Detroit 2022

What Growers Need to Know About the Worker Protection Standard

| | | Lynn Timmer |

Cannabis growers pest management practices may involve applying pesticides that require compliance with the Federal Worker Protection Standard (WPS). The goal of WPS is to inform and protect workers and handlers from exposure to pesticides as well as mitigate an exposure. This presentation will provide an overview of several WPS requirements and what growers are required to implement to be in compliance.

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Data Drives: the key metrics that relate to the success of your cannabis business, yielding greater net operating margin through HR, compliance, and accounting.

Review the key data metrics that any Cannabis business must be mindful of to be successful metrics are tied to a strong HR function, an accounting and finance function that runs like clockwork and provides valuable business insights, and a compliance function that keeps businesses aligned with strict regulatory requirements.

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How to Take Your Cannabis Staffing Strategy Higher

| | | Joe-Madigan |

alent recruitment and retention is crucial to any industry, but particularly one as highly regulated as cannabis. Staffing, onboarding and training are key to regulatory compliance and to creating the kind of winning company culture that encourages team members to make long-term commitments. How can cannabis businesses approach human resources from a holistic perspective? Higher Growth Search has proven staffing strategies for cannabis brands.

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The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.

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The State of Cannabis – A Payments Perspective

Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance.

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Digital Marketing basics for New Cannabiz Companies

| | | Max Juhasz |

Learn what your business will absolutely need to operate online… and in compliance. At our last event, our team spoke with dozens of newly licensed business owners who had no clue what to do next when it came to (A) getting their business online and (B) marketing their business online. Let us help you with the first steps.

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No One Grows Alone: The Sales Approach that Can Save Cannabis Business

While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

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Cannabis Banking

| | | Jesse Taylor |

Discussing the complexities of establishing a banking relationship that can serve the ever expanding needs of the fast growing cannabis market, including reliable cash management, forward thinking compliance procedures, having a single account to serve in multiple states, managing payroll, debit card solutions, debt and equity capital providers.

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Mergers and Acquisitions: The Next Stage in Michigan’s Commercial Cannabis Industry

| | | Barton Morris |

The cannabis industry in Michigan is quickly evolving. M&A deals will play a significant role over the next couple years. As the number of licenses issued will start declining, successful cannabis companies will be looking to add licenses to their portfolios while those less successful will be looking to recoup their loses. Plus, multi-state operators still see Michigan as an exciting market. Performing these transactions properly and with the right due diligence is critical.

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Law & Cannabis Businesses: What All Owners & Operators Should Know

The cannabis industry challenges business owners and operators with unforgiving, complicated laws and regulations as well as complex transactions with sophisticated parties, who are all attempting to maximize profits. This vital session provides a broad overview of legal topics that directly impact every member of the cannabis industry. Attendees can expect to expect to walk away with an understanding of legal issues facing cannabis businesses and how to mitigate the associated risks.

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Navigating Through the Complexities of Risk Management & Insurance

| | | Jim Mattson |

The insurance industry is constantly evolving in an effort to provide protection for both early stage and established cannabis companies. Quantifying risks, analyzing exposures, recommending controls, and finding competitive risk transfer solutions in a non-standard insurance market is a critical component in the cannabis industry today. Navigating through these complexities with a strong risk management plan can pay dividends for your business in the long run.

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Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients

There are endless CBD companies for your clients to choose from. So how do you influence them to buy your product? Know the medical information that makes your product stand out. This presentation will delve into the health benefits of cannabinoids and terpenes to better assist your clients in choosing and creating cannabinoid products.

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Winning Merit Based Retail Dispensary Applications in Highly Competitive Jurisdictions

Our goal is to provide both cannabis executives and aspiring cannabis entrepreneurs guidance on creating a merit-based application that will win licenses. During the presentation our panel will explain the importance of, and how to increase scores, for the following application items: understanding the scoring rubric of the application, real estate site selection, real estate acquisition and negotiation, security plan, community engagement, employee benefits, social equity, and budgets.

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Building a Compliant Facility

The cannabis industry is burdened with strict regulatory requirements & challenging schedule expectations, making it difficult for business owners to receive their license & become operational. This presentation will provide a detailed overview and outline best practices for navigating the complex licensure & construction process for both dispensary & cultivation facilities. It will dive into the myriad of regulatory & compliance requirements related to real estate, security & construction.

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Amp the Trajectory of Your Business with Your Next Leadership Crew!

| | | Annette Compo |

Want to grow your business and your team to reach its potential? This presentation will focus on creating leaders, finding the right talent for your organization, working at maximum efficiency, and changing your mindset. Annette Compo offers a unique inside perspective of the Cannabis Industry. You will leave her presentation feeling inspired personally and professionally.

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Regulatory Compliance

Learn some of the regulations governing commercial cannabis businesses. Since recreational legalization kicked in December of 2018, Michigan has become the fastest growing state in the recreational cannabis industry. Already the 2nd largest medical cannabis market in the US, the recreational market in Michigan could reach $1 billion dollars in sales this year, and sales may climb past $3 billion each year in the near future.

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Tissue Culture, Homozygous Genetics & Cultivation

Selecting genetics that were bred for your specific region. Seed viability, the importance of a “radical. Cultivation techniques appropriate for your end product, environment and genotype.

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The need for professional Cannabis education to enhance and develop the cannabis industry

| | | Kevin Greene |

How to Develop & Succeed in the Premium Exotic Flower Niche

| | | Rick Rainbolt |

Technology in the Cannabis Packaging Space

| | | John Hartsell |

Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

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Postharvest technology strategies to ensure optimal cannabis quality

Healthy, growing cannabis plants have natural defenses against many pathogens, pests, and cannabinoid and terpenoid degradation. Once the cannabis has been harvested, there are opportunities for quality management. Postharvest control of any crop is primarily defined by temperature and relative humidity. This talk will highlight my background in postharvest discovery science, wine quality, and cannabis science as it pertains to cannabis quality and production.

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You obtained your license, now what? Perception of businesses professionalism matters, especially in the cannabis industry. During this session we will learn the basics of lender and investor preparedness. As your preparedness when 1st approaching and connecting with the financiers will directly effect how they perceive your business and how the relationship develops.
When so much is out of the business owners control it is key to control the controllables as much as possible.

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Cultivating Energy Savings with Indoor Agriculture

Indoor grow facilities are power-hungry buildings. Learn about the various strategies that can help indoor grow facilities become energy efficient. Learn about where your energy goes, the importance of energy efficiency, and how to tap into cash incentives in 2022 to become energy efficient.

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Refining the Extraction Process with On-site Testing

| | | Jill Carreiro |

In the rapidly evolving world of cannabis extraction, there exists a wide spectrum of philosophies on ideal methods and best practices. Process-tracking practices with on-site analytical technology can provide real-time data to extractors, helping them optimize end products, achieve quality goals, improve operations, and support commercial success. This presentation highlights real-world case studies and success stories from extractors utilizing on-site testing within their operations.

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