Albuquerque, New Mexico 2023

Marketing cannabis can seem overwhelming if you don’t know what you are doing. This presentation will go over what works, what doesn’t work and what will be a total waste of money. Avoid the pitfalls and shiny objects that end up costing you more than what you see in return. Bring a notebook and ask questions.

This seminar will help aspiring multistate cannabis brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship. We will summarize the different assets that can be licensed across state lines and identify the key provisions that may avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes. 

What is plant sap analysis? How is it different from dry tissue analysis? How and when do you collect samples for submission to a plant sap laboratory? How do you read a plant sap report and interpret the data? And most importantly how do you make management decisions from that data? All this will be addressed in a rapid fast passed presentation

When your business is in the Cannabis industry, compliance with the regulations is the bottom line to keeping the doors open.

So why are there still so many facilities that are operating without SOP practices in place?

Today, we will take a closer look at the benefits of having a thorough SOP, what can happen when you don’t have an SOP in place and some solutions to get you started on your journey to full compliance today.

It’s important more than ever to ensure there is a strong foundation for compliance in place, as newly awarded licensed operators enter the adult-use cannabis market. Whether you have been awarded a license, or are an existing operator or thinking about entering the market, Compliance is one of the most important factors when it comes to running a successful business under the regulatory microscope.

Cannabis businesses are faced with higher compliance costs and higher taxes when compared to other types of businesses. Additionally, in a lot of states the markets are saturated and there is increased competition. Many times the owners are wearing so many hats— many of which they should not be doing because they don’t like it, is not productive, or a good use of their time. There is a system to create a path to a more successful and profitable cannabis business. Attendees will learn how cash is more important than profit, and how profit is more important than revenue. The five drivers of revenue, profit, and cash flow will be taught. Attendees will also learn about targets and forecasts, and how they should let the right numbers drive their decisions. We will demonstrate how to keep a scoreboard about what to do every month to keep on track to achieve higher profits and increase cash flow. Lastly, the audience will learn how to create financial objectives and actionable plans to move the needles closer to their targeted numbers.

Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program. We’ll cover the (1) Facility (2) Genetics (3) Cultivation. Learn the 3 fundamentals for success in the premium exotic flower niche, the 5 fundamentals to building a premium exotic flower facility, how to set up the facility for perpetual rotation for monthly harvest and how to set up the facility to properly interact with genetics and cultivation.

Take a deep dive into why stable genetics are so important and how you can implement tissue culture into any size cultivation canopy. This will educate & teach the grower how to achieve frosty & flavorful buds time after time!  Learn about how to keep your crop bacteria & pest free from start to finish! Become aware of the greatest and most advanced tricks that can be implemented in home or commercial cultivation to achieve exotic premium buds.  Understand what to look for when choosing the genetics that you will be cultivating under your BRAND.  Once it’s out there, you can’t take it back!  The cream always rises to the top!

For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.