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      Austin, Texas 2022

      Hemp Retail Operations

      | | | Leah Lakstins |

      Find out what consumers really want! And learn the key foundations for success in hemp retail. We will discuss unique customer retention strategies and the key reports that you MUST run regularly. In this presentation, we will also share our latest consumer feedback surveys from hemp tours in Texas.

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      CBD/Hemp Business Start Up: 5 key components to building a successful business foundation

      | | | Lee Vernon |

      They say, “If you build it, they will come”. That is further from the truth, especially in the CBD and cannabis business. 80% of all new businesses are OUT of business within 2-5 years due to that mindset. Having owned 13 startup companies, there are 5 key essential rules to starting up or building a business that have helped me go from an initial concept to seven figures in revenue with multiple companies. I will share the 5 main components to building a solid business foundation in the CBD and cannabis market that will put you ahead of the competition and significantly increase your odds of having a successful and profitable cannabis business. These are lessons that have been learned the hard way in the new evolving cannabis market that will save you time, frustration, and money when it comes to owning or starting a business in this incredible market. If you are thinking about getting into the CBD or cannabis business or if you’re looking to grow your current business, this workshop is not to be missed!

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      Effecting Drug Policy Reform at the Local Level: 101

      | | | Courtney Barnes |

      This presentation is designed to empower psychedelics policy reform advocates to make positive changes in their communities by providing participants with a basic understanding of the legal and strategic considerations applicable to effecting drug policy reform in municipal law. In 2019, Denver became the first city in the United States to decriminalize psilocybin via a ballot measure, catalyzing a nationwide psychedelics reform movement. Shortly after that, Oakland and Santa Cruz, California, adopted resolutions deprioritizing law enforcement of a broad range of natural psychedelic substances (referred to as entheogens). There are now psychedelics decriminalization efforts underway in more than 100 cities across the U.S.

      This discussion will explain how drugs, particularly psychedelics, are regulated in the U.S., dissect the policy approaches taken by Denver and Oakland, and outline legal considerations and strategies for drafting and passing local legislation in your city or town.

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      Cannabis Security from Application to Operation

      | | | Tony Gallo |

      The objective is to educate individuals seeking the process of Designing a Cannabis Security Plan during their application stage of getting an MMJ business license. The key topics in a security plan that will be covered are:

      Facility Security
      Security Surveillance
      Product Security
      Policies and Procedures
      Furthermore, the attendees will be walked through the process of making sure these areas are met and designed well after they have won their MMJ business license.

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      Cannabis: An Opioid Alternative

      Both patients and providers are sometimes left helpless with pain management options. Many patients are using CBD to help with their pain, but how does it work and what does the research show? How do you approach your medical provider about starting CBD?

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      What Can Marketers Learn From FDA/FTC Enforcement Trends

      | | | Asa Waldstein |

      In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don’ts of digital marketing such as best practices for blog posts.

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      10 Common mistakes made by Hemp Farmers and How You can Avoid Them

      Drawing from the diversity of experiences that our client/farmers had in 2020, then looking at those had the most success. We were able to distill everything down to 10 common themes, from seed to sale, to share with hemp farmers. Simple, practical and actionable information to help any hemp farmers enjoy more sucess.

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      Long-Term Community Development through Cannabis Education

      How will you, your family, and your community benefit (or not) from the booming cannabis industry? We are creating an entire industry that will make an impact in the world and in multiple sectors. Cannabis will be woven into the social fabric of our society. When a new casino opens, it brings with its workforce development programs. So why, in the booming cannabis industry, with a ton of opportunity and upward mobility, is workforce development and community education lagging behind?

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      Dosing + Microdosing CBD: How much is Right for You?

      | | | Reena Kaven |

      When asked what dose of CBD you should take, many CBD products and purveyors will give you a one size fits all answer. This does our industry a disservice. Finding the desired dose can take time and, despite what we are often told, is very personal and depends on several factors, requiring us to ask many questions for optimal efficacy. For what reason/ailment are you taking CBD? Is the amount you’re taking actually having the opposite desired effect? What is happening in your body at the time you take CBD that can also affect the bioavailability of a product? Did you know that how your CBD is extracted and the formulation of each product can enhance, or even abate, the efficacy of your dose. Are there added herbs, adaptogens, other cannabinoids in your product – and what is the terpene profile?

      And, importantly, how can you “dose” and/or “microdose” to make your CBD most effective for you? And what do we need to know about dosing other cannabinoids (CBN, CBG, and D8)?

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      What’s the Issue with Financial Services for CRBs?

      | | | Justin Fischer |

      We will dive into the state of banks, credit unions, merchant processing, lending and insurance for this space. Why is it so difficult, what’s changing and how to get the services businesses need to operate.

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      Farm Economics of Hemp Fiber and Grain

      | | | Corbett Hefner |

      Overview of the gross return per acre for Hemp fiber and grain farm operations. How to monetize hemp fiber and grain on an agricultural scale.

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      Hemp 101

      | | | James Johnson |

      If you’re new to the cannabis space, there are some fundamentals you should understand prior to getting involved. During this session we will cover certain Federal Regulations in regard to cannabis in addition to the different types of products extracted from the plant and how they’re used for both medical and industrial purposes. We will also cover testing and how it ties into setting prices for your products along with some lessons learned. Lastly, we will cover some reputable companies you may consider contacting.

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      COOKING DEMO: Cumin-Lime Scented Portobello Mushroom Tostados with Black Bean Puree, Guacamole, Goat Cheese & Infused Roasted Garlic-Serrano Oil

      Learn to cook mouth watering hemp dishes with renowned Chef Michael Weinstein. Learn step by step as Chef Weinstein takes you on a culinary hemp journey, from the process of decarboxylation to get CBD from the hemp flower to infusing oils for cooking all the way to creating a gourmet hemp-infused meal. Chef Weinstein has been a fixture in the Texas culinary scene for over 20 years, and has appeared on national TV and in print with his original line of Dread Head Chef products. He continues to develop the brand, inspired by the medicinal potential of CBD, merged with his love of the cannabis plant and cooking.

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      5 Cultivation Techniques I wish I knew in 2020

      | | | Zachary Maxwell |

      Maximize your budget and yield with this dive into advanced growing techniques with this engaging presentation from Texas Hemp Growers President Zachary Maxwell. Organic insect management, lighting, nutrients and more!

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      Gentrifying the Wild West

      | | | Carl Craig Phd |

      Want your Hemp products in local grocery stores or even Walgreens? We’ll discuss the kinds of testing that mainstream brands do to get their products on the shelves around the country. We’ll also discuss what these manufacturers look for in their lab results and lab partners to differentiate their products from the rest.

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      State of Cannabis in Texas with Heather Fazio

      | | | Heather Fazio |

      Cannabis laws have evolved dramatically in recent years and, with Texas lawmakers in session, advocates are working to expand the Compassionate Use Program, improve the state hemp program, and decriminalize marijuana possession. Heather Fazio, director of Texans for Responsible Marijuana Policy, will help bring the future of cannabis into focus with a legislative update and forecast for the future of cannabis in the Lone Star State.

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      Extraction Matters

      | | | Greg Autry |

      A hemp farmer, extractor and manufacturer with 27 years experience in the industry speaks about how to succeed in a new emerging market and how to avoid the pitfalls of cultivation, processing and manufacturing. Along with his explanation of what true full spectrum extract is.

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      National Definition of Delta 8 Legal & safety

      | | | Joshua Thompson |

      Blockchain Software: Compliance and true track/trace for the total hemp supply chain

      | | | William Whatley |

      Top five problems limit the growth of hemp that software can solve:
      1. Finding data on seed genetics for your microclimate
      2. Tracking your growth cycle
      3. Safeguarding for compliance
      4. Understanding sample and transporting of hemp
      5. Selling your crop

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      Hemp in Construction, Rebuilding Americas, Economy

      | | | Eric Mckee |

      Describing from processing through developing markets how to bring economic opportunities to rural parts of America to rebuild our country sustainably.

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      CBD For You & Me A Seniors Silver Lining

      | | | Keiko Beatie |

      Keiko Beatie has been a practitioner of Ayurveda, Chinese and Holistic Medicine since the 1970’s. Her specialty in Bach Flower and Homeopathic has continued with whole plant cannabis medicine and focusing on education to the community for better patient care, health and well-being. She is the Director of Education for Coral Cove Wellness Resort located in Jamaica. This is an all-inclusive cannabis and psychedelic educational resort on the oceanfront of the crystal blue waters of Jamaica.

      She speaks at many mainstream and cannabis conferences across the country on subjects Senior Education, Pain Management, Edibles, Topicals, Patient Care, just to name a few. Her background, education and knowledge on the whole plant has assisted many to be able to be in this industry and community, but most of all heal themselves from many serious diseases.

      At this time, she is a Board Member for many various organizations starting with OC NORML, The Cannabis Chamber of Commerce, Advisory Board Member for Cannabis World Congress & Business Expo, and Judge of Edibles for The Emerald Cup, and the Cannabis International Tourism Association.

      In the past Keiko passion on holistic natural plant-based medicines took her to study at Esalen Institute, Twin Lakes Holistic College, Alive Polarity Institute, CIIS Calif. Institute of Intralegal Studies, UCLA and LA College of Massage and Physical Therapy. She worked in the music, film, and surf industry prior to dedicating her path to education and patient care with natural medicines. She has assisted in starting Women Grow OC, and has written for Weedmaps,, Sensi Magazine, Edibles Magazine and now a writer for Canna Travel Life Magazine.

      Keiko’s mission statement is “Acceptance and legalization of Cannabis and Psychedelic medicines through education and outreach for patient care”.

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      Butane in the Field of Extractions from Cannabis and Hemp using various technologies

      Butane still occupies an important place in the field of extractions and now Butane Extraction becoming available to individuals through simplified small equipment. Other solvent and gas extractions are briefly reviewed.

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      A Higher Cause: The Importance of Certified Organic Cannabis

      | | |

      All-natural, organic, pesticide-free, greenhouse, indoor, outdoor, and or conventionally grown cannabis all seem to be buzzwords, but why does it matter? Cannabis has become a massive industry, much of which relies on indoor, energy-intensive growing; heavy doses of pesticides, fertilizers, herbicides, and rodenticides According to a report by Grand View Research, Inc. global consumer cannabis spending is expected to skyrocket o $73.6 billion by 2027 organic cannabis is more important than ever.

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      CBD Marketing 101 in an Unregulated Market

      | | | Shayda Torabi |

      For a plant that’s unregulated, we sure have a lot of legal hoops we have to jump through. We can’t advertise on platforms like Facebook and Instagram, yet more and more brands are hitting the online marketplace than ever before. In this talk we’ll dive into what you can, and can’t do to ensure you and your business are set up for success when it comes to marketing your brand in an unregulated market. Learn from industry professional Shayda Torabi who will give insight into alternative solutions you can take advantage of to get your brand out there now!

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      What to consider before planting your first seed

      | | | Tamera Rice |

      A “Farm Guide” will be provided with guidance on what to consider from compliance to genetics to drying your hemp.
      Guidance for buying hemp derived products for retailers and manufacturers.
      How to vet a CBD supplier.

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      The Hemplime Building Industry

      | | | Finlay Sabin |

      My presentation would go over a present over view of the hemplime industry or Hempcrete building industry. I train builders around the USA and we source the best hemplime building materials from around the world. We have hemplime mixing machines for the construction site. My company and associates have 30 years experience that we would like to share with the USA. I am from Houston originally and have set out to make hemplime building a standardized industry in the USA.

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      Cannabis Lobbying in Texas Panel

      While Texas may not seem to be moving as fast as other states on legislative reform for marijuana and its derivatives, Texas has made huge strides in recent years. Will the state continue to move forward, or getting dragged back by political disagreement?
      This presentation will break down the political environment in Texas in 2020 and how the elections in November could impact the state of Hemp, CBD, and marijuana laws when the legislature reconvenes in January 2021.

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      Business, Markets, & Trends Panel

      | | . | Shayda Torabi |

      What can set your company apart from all the rest? How do you minimize risk and maximize profits? This panel discussion and Q & A session is focused on how to grow a successful business, and discussing the newest market opportunities and emerging trends. Whether its branding, marketing, business strategy, growth, human resources, risk management, funding considerations , or even trends in edibles, this panel can answer those questions form first hand experience.

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      Panel: Cultivation

      | | . | Moses Levin |

      The Ins & Outs of Cultivation, Streamlining The Supply Chain and Getting to the Final Product. Learn more about the cultivation process, including lessons learned from cultivars, growing tips, and insight into the process of turning raw plant material from the farm into a finished product ready to sale.

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      The State of Texas Hemp: Where We Are, How We Got Here & Where We’re Headed

      Room | Time | . | Sid Miller | Ilisa Nolan | Lisa Pittman |

      Texas Agriculture Commissioner Sid Miller, TDA Industrial Hemp Council Member Lisa Pittman, and Texas Hemp Coalition Executive Director Ilissa Nolan will discuss the evolution of the Texas Hemp law through the 2019-2021 Sessions, the relationship between the Texas program and the USDA, and the economic and practical development of the Texas hemp program over the past year, including challenges faced and successes shared, as well as the Commissioner’s expectations for the near and long term future of the industry.

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