Brand protection is the shield that defends your carefully crafted brand identity. It allows you to build trust with customers and establish yourself in the marketplace. By safeguarding your brand, you are safeguarding your business’s future. In this presentation we will discuss initial steps today to secure your brand and set your company on the path to long-term success.

Embark on a journey through the emerging landscape of cannabis travel and tourism in Minnesota with our panel of experts, who span the traditional tourism sector and the innovative world of cannabis experiences. This session will tackle common community concerns, including safety and education, and draw lessons from the hospitality industry to enhance the economic benefits of cannabis tourism. Our panelists, featuring a board member from the Cannabis Travel Association International, will present key findings from the annual cannabis travel data report and demonstrate how the Advocacy Toolkit can empower brands to engage with and support their communities. They will also share their personal successes in crafting cannabis tourism offerings, providing tangible examples and inspiration for what can be achieved in the Minnesota market.

Key Takeaways:

• Community Engagement: Strategies to address and alleviate common concerns surrounding safety and education in cannabis tourism.
• Industry Insights: Lessons from traditional tourism that can be applied to create safe, enjoyable, and educational cannabis travel experiences.
• Economic Impact: Understanding the substantial economic benefits that cannabis tourism can bring to Minnesota.
• Best Practices: Expert recommendations for developing successful cannabis tourism experiences.
• Data-Driven Decisions: Insights from the annual cannabis travel data report and how to use the Advocacy Toolkit to build community support and engagement for cannabis tourism initiatives.

Learn how AI systems from object detection to spectral analysis are providing unique insights to cannabis cultivators to improve efficiency, quality and yield. Advanced AI is allowing cultivators to precision deploy labor resources and optimize the timing and efficacy of crucial plant maintenance activities.

Cannabis cultivation and operations: from legacy to legitimacy. What does operating and cultivating in a regulated market look like? Growing a plant in a 4 x 4 tent is much different than growing multiple rooms under 20,000 ft². Operating in one of the most expensive regulated industries there is to date, not only takes skill and patience, but also an understanding of how things can change overnight or in a split second.

This presentation dives deep in to the details of the Emerson effect, and how it dramatically improves photosynthesis rates and how to take advantage of it. We also explore the purpose, mechanism and value of the pigments cryptochrome and phytochrome – the research associated and the impact they have on plant growth (morphology and quality, and yield). The objective is to deliver this knowledge to growers and arm them with the tools to implement these concepts in their cultivations.

Simplify, Support, & Succeed in Growing Cannabis. How to Get Through the First Year!

Help Businesses and individuals interested in cultivation. This is done by simplifying the approach and process , supporting through education and resources, and lastly staying focused on the most important goal in cultivation, Succeeding!

As an operator in a mature market (Michigan),Willie will be sharing his insights and experience with operators in newer markets. The mistakes, the trials and tribulations, the unforeseen market conditions, the problems with raising money, all of it. For an operator in a newer market, hearing these cautionary tales is like seeing into the future. The MN market will undoubtedly go through the same cycles, it’s just a matter of time.

My presentation breaks down the costs and long-term benefits of Living soil cannabis cultivation on a commercial scale. Here at Grassroots, we are the premier Living soil raised bed and fabric pots manufacturers but also, we are now leaders in the education side of the industry. I’m the host and MC for the event. https://www.grassrootsfabricpots.com/soil-life-summit-2024-tickets/ Our last event was phenomenally successful.

With new technologies and techniques emerging, production operations are faced with challenges while scaling to meet demand. Through modern breeding techniques, including marker-assisted and data-driven selection, growers can now transition to F1 hybrid seeds that improve economics, increase yields, and transition from the labor-intensive growing practices of the past. This session will empower growers to make informed decisions when evaluating and choosing the best genetics for your success.

Unlock the secrets to elevate your dispensary’s marketing game. Dive into strategic insights inspired by the success of Fortune 100 giants. Learn how to enhance your dispensary’s visibility, leverage cutting-edge techniques, and implement proven strategies tailored to the competitive cannabis market. This presentation will teach you how to elevate your brand presence and customer engagement, thinking like a Fortune 100 company.

The purpose of this presentation is to educate cultivators on the properties of soil and water that affect irrigation and the tools available to automate their systems. Viewers will learn how to understand soil moisture, how to use tools to measure their moisture, and how to automate their irrigation systems to create happier and healthier plants.

Watch as this panel of four other industry leaders provide a comprehensive guide on stepping into Minnesota’s nascent cannabis market. Collaborating with Blunt Strategies, Point Seven Group, and Budding Operations, this session promises invaluable expertise and insights on the exciting times ahead in Minnesota.

Whether you are launching an adult-use cannabis business or sticking to hemp-derived THC products, cannabis attorney Jason Tarasek will educate you on the opportunities and pitfalls in Minnesota’s cannabis market.

Attend this session for an overview of cannabis business licenses that will soon be available in Minnesota, licensing procedures, product selection, social equity considerations, and best practices help to set entrepreneurs onto the path to success.

“Behind the Headlines: Meet Editors and Journalists Covering the Cannabis Industry” offers a unique opportunity for individuals to gain insight into the cannabis industry from the perspective of editors and writers who cover it. Attendees will hear from a panel that specializes in cannabis coverage and gain an understanding of the trends and issues facing the industry.

This event will explore the challenges faced by journalists when covering cannabis, such as navigating the changing legal landscape and accurately reporting on the medical and scientific aspects of cannabis use. Attendees will also have the chance to ask questions and engage in a dialogue with the panel, providing a valuable opportunity to learn from the experts on the front lines of cannabis journalism.

The post harvest process is misunderstood and often neglected. Attendees will gain an understanding of the physics of drying, curing and storage. By understanding the relationship between temperature, dew point and relative humidity growers can better control the variables that impact their final product. We’ll talk about things can go wrong in post harvest and some practical ways to improve the conditions in existing and spaces and new construction.

Legal Panel

We hope to underscore the critical value of finance teams in fostering financial health, operational efficiency, and strategic agility. By optimizing costs, maximizing revenue, and supporting continuous improvement, finance teams empower businesses to make informed decisions. Thus contributing to long-term profitability and success.

This informative presentation offers a deep dive into creating a successful, customer-centric, scalable dispensary business. Gain insights on licensing, funding, and operating in Minnesota’s emerging market, delivered by industry professionals with success in multistate licensure. We’ll cover application essentials, state laws, and effective operational practices from startups to top-tier operations. Prepare for a valuable exploration of the industry, from vision to venture, challenge to success.

Which license type should you pursue, at what scale of production, and what niche in the market are you filling? Where will you operate, what does that market look like in terms of sales activity, and can you locate real estate in the appropriately zoned area of the municipality? What are your start-up costs, and what are your operational expenses, how will you set this company up to be profitable? We will discuss the opportunities and challenges of starting a business in the Minnesota market, and what kind of planning and research a smart business owner should do to ensure a successful launch of a lasting business.

Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program.

The session will substantially help in avoiding costly mistakes and make sure growers are on the right path to developing a successful premium flower operation.

Join Jeff Scrabeck, co-founder of DIZPOT April 26th at Lucky Leaf MN to get the scoop on building a smart packaging strategy that elevates your brand. He will unpack how to merge brand values with regulatory needs, all while watching the bottom line.

The journey of cannabis from seed to consumer requires meticulous care, adherence to regulations, and a focus on quality to ensure a safe and consistent experience for consumers. Understanding this process is essential to appreciate the expertise and effort involved in bringing cannabis to market while maintaining responsible access. Our presentation will provide a detailed exploration of the journey, covering key stages that contribute to the quality, safety, and legality of the product

Unlock the potential of cannabis marketing with “High-Tech Haze.” Explore streaming TV, audio, website importance, SEO, and social media for effective dispensary promotion. Elevate your digital strategy and thrive in this evolving landscape. Join us in unraveling the power of digital marketing for cannabis.

With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implement an effective communication strategy.

Minnesota recently launched a cannabis adult-use program that will be both fortuitous and ruinous for many. How do you ensure you are set up for success? We will discuss what has worked and what has not worked in various states, specifically focusing on issues within the rules in Minnesota’s law. Through real world examples, we guide you through various issues faced by budding entrepreneurs such as banking, raising capital, and obtaining a license. Where do you get started and how do you avoid common pitfalls? Come join us to learn how to win in Minnesota’s cannabis industry.

The presentation on automation in cannabis will explore the role of technology in enhancing the efficiency, productivity, and sustainability of growing and extracting cannabis. It will cover the different types of automation technologies used in growing and extracting, including PLCs, microprocessors, sensors, and equipment that can be controlled.

Are you a small business owner or entrepreneur looking to market your product or service on a limited budget? In this presentation, we will discuss various DIY marketing techniques that can help you create a strong personal brand, generate engaging content, and build a loyal customer base without breaking the bank.

This seminar will help aspiring multistate cannabis brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship. We will summarize the different assets that can be licensed across state lines and identify the key provisions that may avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes. 

Cannabis Insurance? Is it legit? How much it costs? Why do I need cannabis approved insurance? What is required by regulation authorities? How reliable are the insurance carriers?
Common questions that are frequently asked by new and experienced operators, far too often many operations get insurance through “traditional” channels or through insurance agents who have no idea how the cannabis industry works. Learn what is needed and how to scale coverages as you grow.