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      Minneapolis 2024

      How to Develop & Succeed in the Premium Exotic Flower Niche

      | | | Rick Rainbolt |

      Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program.

      The session will substantially help in avoiding costly mistakes and make sure growers are on the right path to developing a successful premium flower operation.

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      Cultivating Success: Navigating the Digital Landscape for Cannabis Businesses

      | | | Jessi Gurr |

      Everyone knows that a strong digital footprint is not only good to have – it’s a must in today’s marketing world. In this talk, we explore the most important parts of your online marketing strategy: from mastering Google Business Profiles for enhanced visibility, to creating a website that tells your unique brand story. We’ll explore effective ways to use social media within industry regulations, and why relying solely on directories isn’t enough. Join us to elevate your online presence!

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      Plant Life Cycle from Seed to Consumer Through the Perspective of Minnesota Women in Cannabis

      The journey of cannabis from seed to consumer requires meticulous care, adherence to regulations, and a focus on quality to ensure a safe and consistent experience for consumers. Understanding this process is essential to appreciate the expertise and effort involved in bringing cannabis to market while maintaining responsible access. Our presentation will provide a detailed exploration of the journey, covering key stages that contribute to the quality, safety, and legality of the product

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      High Tech Haze

      | | | Jason Smallheer |

      Unlock the potential of cannabis marketing with “High-Tech Haze.” Explore streaming TV, audio, website importance, SEO, and social media for effective dispensary promotion. Elevate your digital strategy and thrive in this evolving landscape. Join us in unraveling the power of digital marketing for cannabis.

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      Authentic Branding, Revenue Increasing Genetics & Cultivation Success funded by Solventless Extraction

      | | | Justin Esquivel |

      How to develop an Authentic Brand that will succeed in today’s industry.  Where to source revenue increasing genetics that are out performing whats saturated in the marketplace.  Learn what products & S.O.P’s are needed to keep a pest & bacteria free garden.  Let’s end this session by discussing how you can implement solvent-less extraction to increase your profits, decrease harvest waste & create a higher grade connoisseur product without having to DRY or CURE your harvest!

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      Cannabis and Health Equity: Navigating Mental Health Disparities in Black Healthcare in the United States

      | | | Paloma Lehfeldt |

      By addressing the complex issues surrounding cannabis, mental health, and health equity within the Black healthcare community, this presentation aims to foster a deeper understanding of the challenges at hand and inspire action toward positive change.The healthcare landscape in the United States stands on the cusp of a significant change with cannabis potentially entering the realm of prescription drugs as it undergoes rescheduling.

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      Is pre-roll automation right for your growing business?

      | | | Anthony Pagni |

      Navigating Minnesota’s Changing Cannabis Laws

      Join two partners from leading Minnesota cannabis firm North Star Law Group for a detailed discussion of our changing cannabis laws, including:-Licensing for cannabis businesses-Expungable offenses and process-Criminal laws-Status of hemp-derived edibles and beverages

      We’ll discuss rulemaking and expected timing, and leave time for questions from the audience.

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      How to Leverage PR for Cannabis Businesses

      With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implement an effective communication strategy.

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      Why Social Equity Incubators Give Your Team Competitive Advantage in the Lottery”

      With social equity lotteries causing failures to launch in programs from California to New York, how can Maryland avoid issues with starting social equity businesses selected by lottery? We propose social equity incubators can provide applicants with access to the IP, management and capital they need to open their doors. Learn how in our presentation.

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      Automation in Cannabis

      | | | Kurt Kinneman |

      The presentation on automation in cannabis will explore the role of technology in enhancing the efficiency, productivity, and sustainability of growing and extracting cannabis. It will cover the different types of automation technologies used in growing and extracting, including PLCs, microprocessors, sensors, and equipment that can be controlled.

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