One of the most important elements of running a successful cannabis operation is having the right facility for your business. Very often, people moving into cannabis production at a large scale are unaware of the difficulty in planning a facility, building it, and finally growing a consistent quality level crop. Jeff Lair utilizes his experience in the design and commissioning of over 200 facilities in North America to ensure new and even experienced growers know the path to success.
Brand protection is the shield that defends your carefully crafted brand identity. It allows you to build trust with customers and establish yourself in the marketplace. By safeguarding your brand, you are safeguarding your business’s future. In this presentation we will discuss initial steps today to secure your brand and set your company on the path to long-term success.
Learn MoreEmbark on a journey through the emerging landscape of cannabis travel and tourism in Minnesota with our panel of experts, who span the traditional tourism sector and the innovative world of cannabis experiences. This session will tackle common community concerns, including safety and education, and draw lessons from the hospitality industry to enhance the economic benefits of cannabis tourism. Our panelists, featuring a board member from the Cannabis Travel Association International, will present key findings from the annual cannabis travel data report and demonstrate how the Advocacy Toolkit can empower brands to engage with and support their communities. They will also share their personal successes in crafting cannabis tourism offerings, providing tangible examples and inspiration for what can be achieved in the Minnesota market.
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Learn how AI systems from object detection to spectral analysis are providing unique insights to cannabis cultivators to improve efficiency, quality and yield. Advanced AI is allowing cultivators to precision deploy labor resources and optimize the timing and efficacy of crucial plant maintenance activities.
Learn MoreCannabis cultivation and operations: from legacy to legitimacy. What does operating and cultivating in a regulated market look like? Growing a plant in a 4 x 4 tent is much different than growing multiple rooms under 20,000 ft². Operating in one of the most expensive regulated industries there is to date, not only takes skill and patience, but also an understanding of how things can change overnight or in a split second.
Learn MoreThis presentation dives deep in to the details of the Emerson effect, and how it dramatically improves photosynthesis rates and how to take advantage of it. We also explore the purpose, mechanism and value of the pigments cryptochrome and phytochrome – the research associated and the impact they have on plant growth (morphology and quality, and yield). The objective is to deliver this knowledge to growers and arm them with the tools to implement these concepts in their cultivations.
Learn MoreSimplify, Support, & Succeed in Growing Cannabis. How to Get Through the First Year!
Help Businesses and individuals interested in cultivation. This is done by simplifying the approach and process , supporting through education and resources, and lastly staying focused on the most important goal in cultivation, Succeeding!
Learn MoreAs an operator in a mature market (Michigan),Willie will be sharing his insights and experience with operators in newer markets. The mistakes, the trials and tribulations, the unforeseen market conditions, the problems with raising money, all of it. For an operator in a newer market, hearing these cautionary tales is like seeing into the future. The MN market will undoubtedly go through the same cycles, it’s just a matter of time.
Learn MoreMy presentation breaks down the costs and long-term benefits of Living soil cannabis cultivation on a commercial scale. Here at Grassroots, we are the premier Living soil raised bed and fabric pots manufacturers but also, we are now leaders in the education side of the industry. I’m the host and MC for the event. https://www.grassrootsfabricpots.com/soil-life-summit-2024-tickets/ Our last event was phenomenally successful.
Learn MoreCommercial real estate is the foundation to a successful cannabis business operation. Locating and securing commercial property for a cannabis business that is compliant with applicable zoning ordinances and regulatory requirements is crucial. Understanding important concepts relative to a lease or acquisition are essential. This session will highlight the interplay between leasing or purchasing commercial real estate, cannabis licensing, and cannabis operations.
With new technologies and techniques emerging, production operations are faced with challenges while scaling to meet demand. Through modern breeding techniques, including marker-assisted and data-driven selection, growers can now transition to F1 hybrid seeds that improve economics, increase yields, and transition from the labor-intensive growing practices of the past. This session will empower growers to make informed decisions when evaluating and choosing the best genetics for your success.
Learn MoreMinnesota’s cannabis industry laws and regulatory framework are distinct from other states and have significant implications from a policy standpoint. Learn how the state is incentivizing cross-industry collaboration and how brands and partnerships can develop differently from other state markets. Top topics: How should cannabis companies collectively build industry-wide capacity to make a viable market? How should businesses be designed to mitigate risk? How can they best control costs?
Unlock the secrets to elevate your dispensary’s marketing game. Dive into strategic insights inspired by the success of Fortune 100 giants. Learn how to enhance your dispensary’s visibility, leverage cutting-edge techniques, and implement proven strategies tailored to the competitive cannabis market. This presentation will teach you how to elevate your brand presence and customer engagement, thinking like a Fortune 100 company.
Learn MoreThe purpose of this presentation is to educate cultivators on the properties of soil and water that affect irrigation and the tools available to automate their systems. Viewers will learn how to understand soil moisture, how to use tools to measure their moisture, and how to automate their irrigation systems to create happier and healthier plants.
Learn MoreWatch as this panel of four other industry leaders provide a comprehensive guide on stepping into Minnesota’s nascent cannabis market. Collaborating with Blunt Strategies, Point Seven Group, and Budding Operations, this session promises invaluable expertise and insights on the exciting times ahead in Minnesota.
Learn MoreWe are on the verge of a cultural shift in which the arts can deliver potent & proven solutions for human well being. The field of Neuro-Aesthetics is teaching us how art transforms our brain & offers real healing. It turns out the benefits that art provides are similar benefits that cannabis customers are looking for when they shop! The record store died & the dispensary was born with a huge gap to fill that’s full of potentially deep customer engagement opportunity.
Whether you are launching an adult-use cannabis business or sticking to hemp-derived THC products, cannabis attorney Jason Tarasek will educate you on the opportunities and pitfalls in Minnesota’s cannabis market.
Attend this session for an overview of cannabis business licenses that will soon be available in Minnesota, licensing procedures, product selection, social equity considerations, and best practices help to set entrepreneurs onto the path to success.
Learn MoreMinnesota’s budding cannabis industry offers cannabusinesses and entrepreneurs the opportunity to grow strong, revenue-generating brands and cultivate a loyal customer base. But with so many copy-and-pasted, AI-generated articles flooding the web, you’ve got to tap into what makes your brand unique to create something your audience truly cares about. This session explores how to identify multi-dimensional customers and craft unique, inclusive content to stand out and leave fans eager for more.
“Behind the Headlines: Meet Editors and Journalists Covering the Cannabis Industry” offers a unique opportunity for individuals to gain insight into the cannabis industry from the perspective of editors and writers who cover it. Attendees will hear from a panel that specializes in cannabis coverage and gain an understanding of the trends and issues facing the industry.
This event will explore the challenges faced by journalists when covering cannabis, such as navigating the changing legal landscape and accurately reporting on the medical and scientific aspects of cannabis use. Attendees will also have the chance to ask questions and engage in a dialogue with the panel, providing a valuable opportunity to learn from the experts on the front lines of cannabis journalism.
Learn MoreIn this session, Chris will break down the tech stack and unpack the essential software you need to get started, what to look for, how much to budget, and where you’ll get the best. You’ll gain an understanding of vital tech solutions including POS, eCommerce, payments, CRM, along with the key features to look for when choosing them.
The post harvest process is misunderstood and often neglected. Attendees will gain an understanding of the physics of drying, curing and storage. By understanding the relationship between temperature, dew point and relative humidity growers can better control the variables that impact their final product. We’ll talk about things can go wrong in post harvest and some practical ways to improve the conditions in existing and spaces and new construction.
Learn MoreLegal Panel
Learn MoreWe hope to underscore the critical value of finance teams in fostering financial health, operational efficiency, and strategic agility. By optimizing costs, maximizing revenue, and supporting continuous improvement, finance teams empower businesses to make informed decisions. Thus contributing to long-term profitability and success.
Learn MoreThis informative presentation offers a deep dive into creating a successful, customer-centric, scalable dispensary business. Gain insights on licensing, funding, and operating in Minnesota’s emerging market, delivered by industry professionals with success in multistate licensure. We’ll cover application essentials, state laws, and effective operational practices from startups to top-tier operations. Prepare for a valuable exploration of the industry, from vision to venture, challenge to success.
Learn MoreWe will discuss how building a compliance program begins with a commitment from management to develop SOPs, recordkeeping, and documentation, to employee training and reporting requirements to the state. Successfully implemented compliance programs not only save the company money, but they make the company more profitable due to uninterrupted operations and lack of production delays, and ease of transitioning employees into new roles within the org chart.
This comprehensive style discussion will focus on the essential next steps operators need to take once they’ve had their license application approved. Sara will cover high-level initiatives for a successful launch, including SOPs, real estate, marketing, branding, and actionable steps to ensure Approval to Operate (ATO). Audience members will learn how to execute their business plan successfully from post-application win to eventual launch.
In 2023, Minnesota became the 23rd state to legalize adult-use cannabis, but where are we now? Explore the business potential of this newly legalized industry and its implications for the broader region. Learn best practices for navigating the regulatory framework, development and operational challenges, licensing process, and expected timelines. Gain insights on financing options, and how to avoid industry pitfalls. Equip yourself with the knowledge to thrive in this emerging market.
Learn the fundamentals and the pitfalls to avoid in developing a premium exotic flower grow facility and operation. Learn about facility development starting with selecting the correct property, the type of facility to build, how to precisely control the environment, and setting up a perpetual rotation and cultivation program.
The session will substantially help in avoiding costly mistakes and make sure growers are on the right path to developing a successful premium flower operation.
Learn MoreEveryone knows that a strong digital footprint is not only good to have – it’s a must in today’s marketing world. In this talk, we explore the most important parts of your online marketing strategy: from mastering Google Business Profiles for enhanced visibility, to creating a website that tells your unique brand story. We’ll explore effective ways to use social media within industry regulations, and why relying solely on directories isn’t enough. Join us to elevate your online presence!
Join Jeff Scrabeck, co-founder of DIZPOT April 26th at Lucky Leaf MN to get the scoop on building a smart packaging strategy that elevates your brand. He will unpack how to merge brand values with regulatory needs, all while watching the bottom line.
Learn MoreThe journey of cannabis from seed to consumer requires meticulous care, adherence to regulations, and a focus on quality to ensure a safe and consistent experience for consumers. Understanding this process is essential to appreciate the expertise and effort involved in bringing cannabis to market while maintaining responsible access. Our presentation will provide a detailed exploration of the journey, covering key stages that contribute to the quality, safety, and legality of the product
Learn MoreUnlock the potential of cannabis marketing with “High-Tech Haze.” Explore streaming TV, audio, website importance, SEO, and social media for effective dispensary promotion. Elevate your digital strategy and thrive in this evolving landscape. Join us in unraveling the power of digital marketing for cannabis.
Learn MoreBy addressing the complex issues surrounding cannabis, mental health, and health equity within the Black healthcare community, this presentation aims to foster a deeper understanding of the challenges at hand and inspire action toward positive change.
The healthcare landscape in the United States stands on the cusp of a significant change with cannabis potentially entering the realm of prescription drugs as it undergoes rescheduling.Join two partners from leading Minnesota cannabis firm North Star Law Group for a detailed discussion of our changing cannabis laws, including:
-Licensing for cannabis businesses -Expungable offenses and process -Criminal laws -Status of hemp-derived edibles and beveragesWe’ll discuss rulemaking and expected timing, and leave time for questions from the audience.
With the ever-changing media landscape, the highly competitive cannabis industry, and advertising and marketing restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can immediately start planning and implement an effective communication strategy.
Learn MoreMinnesota recently launched a cannabis adult-use program that will be both fortuitous and ruinous for many. How do you ensure you are set up for success? We will discuss what has worked and what has not worked in various states, specifically focusing on issues within the rules in Minnesota’s law. Through real world examples, we guide you through various issues faced by budding entrepreneurs such as banking, raising capital, and obtaining a license. Where do you get started and how do you avoid common pitfalls? Come join us to learn how to win in Minnesota’s cannabis industry.
Learn MoreThe presentation on automation in cannabis will explore the role of technology in enhancing the efficiency, productivity, and sustainability of growing and extracting cannabis. It will cover the different types of automation technologies used in growing and extracting, including PLCs, microprocessors, sensors, and equipment that can be controlled.
Learn MoreAre you a small business owner or entrepreneur looking to market your product or service on a limited budget? In this presentation, we will discuss various DIY marketing techniques that can help you create a strong personal brand, generate engaging content, and build a loyal customer base without breaking the bank.
Learn MoreThe focus of this seminar is the creation of healthy environments for your indoor cultivation spaces. We will explore the major factors that go into developing an ideal climate for your garden to thrive. Humidity control is where Anden plants its flag and we will discuss a number of popular trends in humidity control. We will look into the considerations for and the limitations of differing systems. There is no “one right way”, but there are some ways better suited to your next garden.
This seminar will help aspiring multistate cannabis brands, manufacturers, and dispensary operators understand the fundamentals of a brand licensing relationship. We will summarize the different assets that can be licensed across state lines and identify the key provisions that may avoid contentious and expensive disputes. This seminar will prepare brands and their licensee partners to develop solid business models and legal agreements that protect their interests. Attendees will leave this seminar armed with a solid understanding of the core elements required to build such a relationship while avoiding common and painful (i.e., expensive) mistakes.
Learn MoreCannabis Insurance? Is it legit? How much it costs? Why do I need cannabis approved insurance? What is required by regulation authorities? How reliable are the insurance carriers?
Common questions that are frequently asked by new and experienced operators, far too often many operations get insurance through “traditional” channels or through insurance agents who have no idea how the cannabis industry works. Learn what is needed and how to scale coverages as you grow.Learn More